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CENTER FOR MEDIA CHANGE INC

AKA  Oakland Local
Oakland, CA
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GuideStar Summary

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&1002; Registered with IRS Legitimacy information is available
&1002; Financial Data Annual Revenue and Expense data reported
&1002; Forms 990 2012, 2011, and 2010 Forms 990 filed with the IRS
&1002; Mission Objectives Mission Statement is available
&1002; Impact Summary Impact Summary from the nonprofit is available
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Basic Organization Information

CENTER FOR MEDIA CHANGE INC
Also Known As: Oakland Local
Physical Address: Oakland, CA 94609 
EIN: 68-0632366
Web URL: oaklandlocal.com 
NTEE Category: W Public, Society Benefit
W12 Fund Raising and/or Fund Distribution
A Arts, Culture, and Humanities
A33 Printing, Publishing
U Science and Technology Research Institutes
U01 Alliance/Advocacy Organizations
Ruling Year: 2007 
How This Organization Is Funded: J-Lab News Voices Program - $25,000
The California Endowment - $70,000
Renaissance Center for Media Innovation/Zero Divide - $20,000


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Mission Statement

Oakland Local is a news and community training organization, launched in 2009, that provides daily news and discussion and hands-on training in media skills to Oakland’s underserved communities. Oakland Local has created a workshop curriculum and run workshops for over 400 community members and nonprofit staffers via Oakland Local Academy . Our website has over 50,000 unique visitors a month; we publish 3-5 original stories a day from both professionals and community contributors. Our journalism has received awards from Society of Professional Journalists, East Bay Press Club and the California Grant Jurors’ Association. We also run education programs where we train youth to serve small business using tech and media tools.

Legitimacy Information

This organization is registered with the IRS.

This organization is required to file an IRS Form 990 or 990-EZ.

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Annual Revenue & Expenses (GuideStar Exchange,
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September 2012)

Fiscal Year Starting: January 1, 2011
Fiscal Year Ending: December 31, 2011

Total Revenue $114,200
Total Expenses $100,000

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September 2012)

Fiscal Year Starting: January 1, 2011
Fiscal Year Ending: December 31, 2011

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Balance Sheet (IRS Form 990)

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Forms 990 Received from the IRS Additional Information
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Forms 990 Provided by the Nonprofit

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Financial Statements

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Annual Reports

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Leadership (GuideStar Exchange,
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September 2012)

susan mernit

Term:

Since Dec 2011

Profile:

Susan Mernit is editor & published of Oakland Local (oaklandlocal.com) anews & community hub for Oakland, CA focused on social justice issuesthat combines reported stories with community media & diverse voicesand training to bridge the digital divide.A former VP at AOL & Netscape, & a former Yahoo Senior Director, Mernitwas consulting program manager for The Knight News Challenge, 2008-09, as well as a consultant to organizations including Salon.com &TechSoup Global, where she led the re-design of their portal. She is alsoa circuit rider for The Knight Community Information Challenge and afrequent facilitator for The Knight Digital Media Center at The AnnenbergSchool of Journalism, USC.A popular trainer and speaker, Mernit was the Keynote program chair forthe October 2009 Online News Association conference in San Francisco.She spent the summer 2008 at TechStars, incubating a company thatdied; that experience has super-fueled her energy. She is a CE at BlogHer,an avid blogger, and a recovering journalist. She is also a consultantfocused on local media, community engagement & the future of news.

Board Chair (GuideStar Exchange,
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September 2012)

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September 2012)

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Officers for Fiscal Year (IRS Form 990)

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Highest Paid Employees & Their Compensation (IRS Form 990)

Highest Paid Employee data is not available for this organization.

People information was last updated by the nonprofit in September 2012

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Programs

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September 2012)

Budget:
--
Category:
Population Served:

Program Description:

Small size. The beneficiaries are the community who supports the stories and the reporters hired to report them.

Program Long-Term Success:

Launching the Web site in November 2008.

Program Short-Term Success:

Program Success Monitored by:

Program Success Examples:

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Impact Summary from the Nonprofit

Oakland Local has changed the landscape in Oakland through creating programs to support an Open Data movement (codeforoakland.org), youth training in SEO and web tech (Hack the Hood), and media literacy (training over 350 people from local organizations and businesses.)
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Organization Data Available

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