CENTER FOR MEDIA CHANGE INC

AKA Oakland Local

Oakland, CA

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Also Known As:: Oakland Local
Physical Address:: Oakland, CA 94609
EIN:: 68-0632366
Web URL:: oaklandlocal.com
Leadership:: susan mernit

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GuideStar Seal	Committed to transparency
Registered with IRS	Legitimacy information is available
Financial Data	Annual Revenue and Expense data reported
Forms 990	2010, 2009, and 2008 Forms 990 filed with the IRS
Mission Objectives	Mission Statement is available
Impact Summary	Impact Summary from the nonprofit is available

Legitimacy Information

This organization is registered with the IRS.
This organization is required to file an IRS Form 990 or 990-EZ.

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Forms 990 from IRS IRS Form 990 is an annual document used by approximately one-third of all public charities to report information about their finances and operations to the federal government. GuideStar uses data from Form 990 to populate its database with financial information about nonprofit organizations. Posting Form 990 images on the GuideStar Web site is an ongoing process.

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Annual Revenue & Expenses Financial information on GuideStar is either digitized from Form 990 images we receive from the IRS or submitted by the nonprofits themselves through the GuideStar Exchange (990 filers cannot override Form 990 financial data). If your organization does not file a Form 990, 990-EZ, or 990-PF and you would like to have your financial data displayed in this section, join the GuideStar Exchange today!

Fiscal Year Starting: Jan 1, 2011
Fiscal Year Ending: Dec 31, 2011

Revenue
Total Revenue	$114,200

Expenses
Total Expenses	$100,000

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Financial data from Forms 990 for Year 2010, 2009, 2008 are included in the GuideStar Premium Report. Upgrade Now Report Added To Cart

Key Financial SCAN Features

Financial Health Dashboard: Highlights key financial trends and ratios for a selected nonprofit organization over a period of up to five years.
Peer Comparison Dashboard: Compares the organization's financials with up to five peer nonprofits that you select.
Graphical Analysis: Provides multi-year graphs and an interpretive guide in a format ready to present to your clients.
Printable PDF Report: Provides a complete analysis of the organization for your records. The full report tells you what to look for and why it matters.
Advanced Search: Allows you to search by EIN (Employer Identification Number), organization name, city, state, revenue, expenses, and assets.

View Sample Report

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Summary
Financials
Forms 990 & Docs
People
Programs & Help

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Basic Organization Information

CENTER FOR MEDIA CHANGE INC

Also Known As:: Oakland Local
Physical Address:: Oakland, CA 94609
EIN:: 68-0632366
Web URL:: oaklandlocal.com
NTEE Category:: W Public, Society Benefit; W12 Fund Raising and/or Fund Distribution; A Arts, Culture, and Humanities; A33 Printing, Publishing; U Science and Technology Research Institutes; U01 Alliance/Advocacy Organizations
Year Founded:: 2008
Ruling Year:: 2007
How This Organization Is Funded:: J-Lab News Voices Program - $25,000; The California Endowment - $70,000; Renaissance Center for Media Innovation/Zero Divide - $20,000

Mission Statement

Oakland Local is a news and community training organization, launched in 2009, that provides daily news and discussion and hands-on training in media skills to Oakland’s underserved communities. Oakland Local has created a workshop curriculum and run workshops for over 400 community members and nonprofit staffers via Oakland Local Academy . Our website has over 50,000 unique visitors a month; we publish 3-5 original stories a day from both professionals and community contributors. Our journalism has received awards from Society of Professional Journalists, East Bay Press Club and the California Grant Jurors’ Association. We also run education programs where we train youth to serve small business using tech and media tools.

Expert Assessment

There are no Expert Reviews for this organization. Learn more about TakeAction@GuideStar.

Impact Summary from the Nonprofit

Oakland Local has changed the landscape in Oakland through creating programs to support an Open Data movement (codeforoakland.org), youth training in SEO and web tech (Hack the Hood), and media literacy (training over 350 people from local organizations and businesses.) <ul> </ul>

Personal Reviews

Key Financial SCAN Features

Financial Health Dashboard: Highlights key financial trends and ratios for a selected nonprofit organization over a period of up to five years.
Peer Comparison Dashboard: Compares the organization's financials with up to five peer nonprofits that you select.
Graphical Analysis: Provides multi-year graphs and an interpretive guide in a format ready to present to your clients.
Printable PDF Report: Provides a complete analysis of the organization for your records. The full report tells you what to look for and why it matters.
Advanced Search: Allows you to search by EIN (Employer Identification Number), organization name, city, state, revenue, expenses, and assets.

View Sample Report

More Information

FAQs on Financial Data | Digitizing IRS Form 990 Data

Financial Data

Revenue and Expenses

Revenue and Expense data from Forms 990 for 2010, 2009, 2008 are included in the GuideStar Premium Report. Upgrade Now Report Added To Cart

Balance Sheet

Balance Sheet data from Forms 990 for Year 2010, 2009, 2008 are included in the GuideStar Premium Report. Upgrade Now Report Added To Cart

Key Financial SCAN Features

Financial Health Dashboard: Highlights key financial trends and ratios for a selected nonprofit organization over a period of up to five years.
Peer Comparison Dashboard: Compares the organization's financials with up to five peer nonprofits that you select.
Graphical Analysis: Provides multi-year graphs and an interpretive guide in a format ready to present to your clients.
Printable PDF Report: Provides a complete analysis of the organization for your records. The full report tells you what to look for and why it matters.
Advanced Search: Allows you to search by EIN (Employer Identification Number), organization name, city, state, revenue, expenses, and assets.

View Sample Report

More Information

Forms 990 Received from the IRS IRS Form 990 is an annual document used by approximately one-third of all public charities to report information about their finances and operations to the federal government. GuideStar uses data from Form 990 to populate its database with financial information about nonprofit organizations. Posting Form 990 images on the GuideStar Web site is an ongoing process.

Forms 990 Provided by the Nonprofit

Financial Statements

Financial Statements for 2010, 2009 are included in the GuideStar Premium Report. Upgrade Now Report Added To Cart

Annual Reports

Formation Documents A Letter of Determination is a letter from the IRS to a nonprofit organization stating that the organization has successfully applied for tax-exempt status. In this document the IRS indicates under which section of the Internal Revenue Code an organization is qualified.

Letter of Determination is included in the GuideStar Premium Report. Upgrade Now Report Added To Cart

Leadership

susan mernit

Term:

Since Dec 2011

Profile:

Susan Mernit is editor & published of Oakland Local (oaklandlocal.com) a news & community hub for Oakland, CA focused on social justice issues that combines reported stories with community media & diverse voices and training to bridge the digital divide. A former VP at AOL & Netscape, & a former Yahoo Senior Director, Mernit was consulting program manager for The Knight News Challenge, 2008- 09, as well as a consultant to organizations including Salon.com & TechSoup Global, where she led the re-design of their portal. She is also a circuit rider for The Knight Community Information Challenge and a frequent facilitator for The Knight Digital Media Center at The Annenberg School of Journalism, USC. A popular trainer and speaker, Mernit was the Keynote program chair for the October 2009 Online News Association conference in San Francisco. She spent the summer 2008 at TechStars, incubating a company that died; that experience has super-fueled her energy. She is a CE at BlogHer, an avid blogger, and a recovering journalist. She is also a consultant focused on local media, community engagement & the future of news.

Board Chair

Board of Directors

Officers for Fiscal Year

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Highest Paid Employees & Their Compensation

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Evidence of Impact

Expert Comments

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Organizational Strengths

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Areas for Improvement

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From the Nonprofit

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