Program:
BCAP (Brooklyn Cultural Adventures Program)
- Budget:
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--
- Category:
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Arts, Culture & Humanities
- Population Served:
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Children Only (5 - 14 years)
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Ethnic/Racial Minorities -- General
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Poor/Economically Disadvantaged, Indigent, General
Program Description:
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HOB’s most longstanding program, Brooklyn Cultural
Adventures Program (BCAP), is an educational initiative for youth to explore
the arts, culture, humanities and sciences using the resources of all six
member institutions. Since 1998, BCAP has served over 4,000 youth from more
than 40 zip codes and 60 schools, representing a broad cross-section of
Brooklyn’s diverse population. BCAP Summer, the original program, is a day camp
for children ages seven through twelve, 50% of participants receive tuition
assistance from HOB. Campers take part in exploration-based learning
experiences led by the professional educators at each member institution. The
success of BCAP Summer has led to new initiatives to allow more youth to
benefit from the BCAP experience and to reach some of the most underserved
families in the community.
With an award from the National Endowment for the Arts (NEA)
and funding from the Department of Youth and Community Development’s Cultural
After-School Adventures (CASA) initiative, HOB created BCAP After-School, a
free program for residents of the Breukelen Houses, a New York City Housing
Authority site in East New York.
In 2005, HOB introduced BCAP Express, a modified curriculum
for traditional day camps to have the BCAP experience. BCAP Express makes
planning dynamic summer field trips easy -- each BCAP Express field trip
includes visits to two of Brooklyn’s leading cultural attractions.
Program Long-Term Success:
Recently, BCAP won the 2010 National Arts and Humanities Youth Program
Award, awarded by First Lady Michelle Obama. Additionally, BCAP has
been recognized as “Best Day Camp in Brooklyn for Big Kids” by
Nickelodeon’s Parents’ Picks Online Awards. BCAP is also the recipient
of a Nurturing the Children Award from the New York Life Foundation.
Since 1998, BCAP has served over 4,000, by providing educational enrichment for youth aged 7-12 during critical after-school hours and summer
breaks. Through BCAP, HOB has created longstanding
community partnerships with New York City Housing Authority, Local 1199,
Beginning with Children and Community Partnership Charter Schools. Since its inception, BCAP has reached children from
40+ zip codes and 60+ public, private and parochial schools. Because of funds raised, HOB is able to offer generous
tuition assistance and subsidy to 50% of BCAP participants. HOB is a National Endowment
for the Arts (NEA) grant recipient for BCAP After-School. This program is supported by a
diverse funding base, including the NYC Department of Cultural Affairs, the New
York State Council on the Arts, as well as various foundations, corporations
and individual donors.
Program Short-Term Success:
Program Success Monitored by:
Program Success Examples:
Program:
Community Development
- Budget:
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--
- Category:
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Community Development
- Population Served:
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General Public/Unspecified
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Ethnic/Racial Minorities -- General
Program Description:
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In partnership with the Business School of Medgar Evers
College/City University of New York, HOB developed a strategic community economic
development plan to strengthen retail and service businesses in Crown Heights,
Brooklyn. This initiative is Crown Heights Renaissance (CHR).
Based on
the strength of the CHR plan and its vision for the central Brooklyn community,
HOB has been selected by the New York City Department of Small Business
Services to participate in both Avenue NYC and NYC Clean Streets, citywide commercial corridor
revitalization programs. Through Avenue NYC, HOB is working with local
merchants, their associations and other community partners to initiate business
attraction activities, district marketing services, and corridor
beautification, specifically for Vanderbilt and Washington Avenues in Crown
Heights. In addition, HOB assists and facilitates the activities of the Washington
Avenue-Prospect Heights Association (WAPHA) and Vanderbilt Avenue Merchants District (VAMD). This past year, HOB
helped launch two new websites for these organizations, establishing an online
presence for small businesses in the community. In summer 2009, Mayor Bloomberg
presented HOB with a Neighborhood Achievement Award for its outstanding contributions
to local commercial corridor revitalization and community development.
Program Long-Term Success:
Program Short-Term Success:
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Program:
Tourism & Marketing
- Budget:
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--
- Category:
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Community Development
- Population Served:
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General Public/Unspecified
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Ethnic/Racial Minorities -- General
Program Description:
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To
further stimulate economic development and attract new visitors to central
Brooklyn, HOB began the Experience the Heart of Brooklyn cultural tourism initiative, targeting both group and
individual travelers. In cooperation with the member institutions, the Brooklyn
Tourism & Visitors’ Center, NYC & Co. and other community partners, HOB
has created themed itineraries and tour packages, sponsored tourism education
seminars, hosted Familiarization (FAM) tours for motor coach operators and promoted
Brooklyn at national and international trade shows. Since 2007, HOB has
partnered with WBGO Jazz 88 to produce Jazz: Brooklyn’s Beat, a month-long series of
world-class jazz performances held at all six HOB member institutions. In June
2010, with support from both the National Endowment for the Arts and the New
York State Council on the Arts, Jazz: Brooklyn’s Beat entertained thousands of Brooklyn
residents and visitors through both indoor and outdoor concerts—including
music, dance, author readings and more.
HOB’s popular
Cultural Calendar,
a quarterly guide to the incredible variety of activities at HOB institutions,
and its website www.heartofbrooklyn.org reach millions of cultural consumers each year. The
Cultural Calendar is now distributed through quarterly issues of Time Out
New York Kids, as
well as at the HOB member institutions, local businesses and colleges. HOB has an
active presence on social networking sites such as Facebook, Twitter, and
Flickr. In
addition, HOB posts events in a monthly e-newsletter called Heartbeat.
Through The
HOB Connection,
the partnership provides free trolley service to the area’s commercial corridors
during Brooklyn Museum’s Target First Saturdays, connecting the thousands of
visitors to this popular event with businesses in the community.
Program Long-Term Success:
Program Short-Term Success:
Program Success Monitored by:
Program Success Examples:
Program:
Research
- Budget:
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--
- Category:
-
- Population Served:
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General Public/Unspecified
Program Description:
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Heart of
Brooklyn collects information to better serve the visitors to its institutions
and to its cultural campus. Through a sustained research effort, its multi-institution
Cultural Consumer Study has helped HOB track visitor usage patterns, identify strengths and
challenges of the member institutions and respond accordingly. To date, HOB has
intercepted more than 8,000 visitors, both on and off-site. The results of
Phases 1, 2, and 3 of the study have greatly enhanced HOB’s ability to market
effectively and better serve its constituents. Additional focus groups and key stakeholder interviews have
also informed HOB’s efforts—pointing to a need for more shared services by its
members, increased marketing and public education programs and a more
comprehensive strategy for overcoming obstacles to visitation. In 2011, HOB plans to carry out Phase 4
of the Cultural Consumer Study to gauge current program and outreach
effectiveness.
In 2010, Heart
of Brooklyn received a National Leadership Planning grant from the Institute of Museum and
Library Services for Building Strong Community Networks, a project to study the issues
that both promote and deter cultural institutions from meaningful and
systematic community collaboration. Working with research partners, the Institution
for Learning Innovation (ILI) and the Center for the Study of Brooklyn, HOB will establish how cultural
institutions can be more proactive at engaging their communities—even forecasting
emerging needs and trends to keep pace with cultural and societal changes. Through
facilitated discussions, lead by the ILI team, with its member institutions and
key stakeholders in the community, the engagement of an advisory board of
industry leaders, and a national workshop in Brooklyn, HOB will establish a new
model for cultural/ community collaboration. The resulting model will ultimately
be tested and refined in anticipated implementation phases.
Through
innovative programs and partnerships, Heart of Brooklyn utilizes its collective
resources to better serve Brooklyn’s diverse and multi-cultural community, as
well as the greater public. With broad support from both public and private
sources, Heart of Brooklyn maximizes the power of partnership to enrich the
lives of local children and families, support local merchants and businesses,
and make its member institution collections more visible and accessible. As a
model for cultural collaboration, Heart of Brooklyn has charted new territory
for cultural partnerships and continues to explore new opportunities to
revitalize its central Brooklyn community.
Program Long-Term Success:
Program Short-Term Success:
Program Success Monitored by:
Program Success Examples:
Program:
Public Access & Wayfinding
- Budget:
-
--
- Category:
-
- Population Served:
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General Public/Unspecified
-
Ethnic/Racial Minorities -- General
Program Description:
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With
capital support from the Office of the Brooklyn Borough President and planning
funds from both the New York State Council on the Arts and the New York State
Quality Communities Program, HOB is designing a pedestrian Wayfinding System
for its cultural
campus. Through the use of informational kiosks at major intersections and pedestrian
signage, HOB’s wayfinding system will guide visitors among the cultural
institutions and to neighborhood amenities, including public transportation, shopping
and other service establishments. In cooperation with local stakeholders, HOB
will develop a dynamic, user-friendly system that will respond to the needs of
both Brooklyn residents and visitors.
Program Long-Term Success:
Program Short-Term Success:
Program Success Monitored by:
Program Success Examples: