Goleta Valley Beautiful has been working since 1974 with a mission to ensure and improve the beauty of the Goleta Valley. We changed our name from Goleta Beautiful to clarify our continuing effort to provide beautification and urban forest services not only to the new City of Goleta, but also to the unincorporated areas of the Goleta Valley including Hope Ranch, East Goleta, and Isla Vista. The area extends approximately 7 miles along the south coast of Santa Barbara County.