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Cincinnati Public Radio, Inc.

AKA aka WGUC or aka WVXU

Cincinnati, OH

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Cincinnati Public Radio, Inc.

Also Known As:
aka WGUC or aka WVXU
Physical Address:
Cincinnati, OH 45214 2812
EIN:
31-1410636
Web URL:
www.cinradio.org
Leadership:
Mr. Richard Eiswerth
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Legitimacy Information

  • This organization is registered with the IRS.
  • This organization is required to file an IRS Form 990 or 990-EZ.

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Forms 990 from IRS Additional Information IRS Form 990 is an annual document used by approximately one-third of all public charities to report information about their finances and operations to the federal government. GuideStar uses data from Form 990 to populate its database with financial information about nonprofit organizations. Posting Form 990 images on the GuideStar Web site is an ongoing process.

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Fiscal Year Starting: Jul 01, 2010
Fiscal Year Ending: Jun 30, 2011
Revenue
Total Revenue $5,807,269
Expenses
Total Expenses $5,062,852

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  • Peer Comparison Dashboard: Compares the organization's financials with up to five peer nonprofits that you select.
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Basic Organization Information

Cincinnati Public Radio, Inc.

Also Known As:
aka WGUC or aka WVXU
Physical Address:
Cincinnati, OH 45214 2812
EIN:
31-1410636
Web URL:
www.cinradio.org 
NTEE Category:
A Arts, Culture, and Humanities 
A34 Radio 
A Arts, Culture, and Humanities 
A70 Humanities Organizations 
A Arts, Culture, and Humanities 
A68 Music 
Year Founded:
1960 
Ruling Year:
1995 

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Mission Statement

<p>&nbsp; Cincinnati Public Radio&#8217;s mission is to bring the finest classical music and news and information programming to the people of the Tri-State. We accomplish this via the operation of a variety of over-the-air radio broadcast services and on-line Internet streams and on-demand downloads. <br />&nbsp;<br />In order to carry out this mission on WGUC, we shall:<br />&nbsp;<br />1. &nbsp;&nbsp;&nbsp;Introduce fine classical music to the largest possible audience while bringing a new generation of listeners into the WGUC family.<br />&nbsp;<br />2. &nbsp;&nbsp;&nbsp;Produce programming to satisfy every listener's level of classical music appreciation.<br />&nbsp;<br />3. &nbsp;&nbsp;&nbsp;Provide listeners with current information on community arts activities and broadcasts of local classical music performances.<br />&nbsp;<br />4. &nbsp;&nbsp;&nbsp;Generate the funding needed to execute this mission not only on a year-to-year basis, but also well into the future.<br />&nbsp;<br />In order to carry out this mission on WVXU and WMUB, we shall:<br />&nbsp;<br />1. &nbsp;&nbsp;&nbsp;Produce information and entertainment programming for an audience that is engaged, curious and socially conscious.<br />&nbsp;<br />2. &nbsp;&nbsp;&nbsp;Provide listeners with high quality news, information about important local issues, current information on community activities, and broadcasts of important local public affairs significance.<br />&nbsp;<br />3. &nbsp;&nbsp;&nbsp;Generate the funding needed to execute this mission not only on a year-to-year basis, but also well into the future.<br /><br /></p>

Expert Assessment

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Impact Summary from the Nonprofit

Cincinnati Public Radio, Inc. is the broadcast license holder for 90.9 WGUC and 91.7 WVXU, serving the Greater Cincinnati community with the finest in classical music, news, information, and entertainment programming. <p>90.9 WGUC broadcasts classical music 24 hours a day.&nbsp;WGUC was the first public radio station in Ohio to broadcast a digital HD Radio<sup>TM</sup> signal and became one of the first stations in the nation to receive FCC authorization to experiment with FM multicasting. The station now offers two digital channels: classical music on WGUC HD 1 and fulltime jazz programming on WGUC HD 2. &nbsp;</p> <p>In addition, WGUC broadcasts many local musical events including the Cincinnati Symphony Orchestra concerts, The Cincinnati May Festival and Cincinnati Opera seasons. &nbsp;The station also currently produces and distributes <em>The 90 Second Naturalist</em> and <em>Classics for Kids</em><em>&#174;</em> nationally.&nbsp;</p> <p>91.7 WVXU became a part of Cincinnati Public Radio on August 22, 2005. The station broadcasts news and information programming from its team of award-winning journalists, as well as national and international sources including National Public Radio, American Public Media, Public Radio International and the BBC. The schedule also includes classic radio, jazz, swing and blues programs.</p> <p>WVXU also broadcasts a digital HD Radio<sup>TM</sup> signal, providing its high quality news and information programming on WVXU HD1 and&nbsp;programming from the BBC on WVXU HD 2.&nbsp;</p> <p>On March 1, 2009, Cincinnati Public Radio entered into a Local Management Agreement with Miami University to operate 88.5 WMUB, preserving public radio service for the Miami Valley.</p>

Personal Reviews

Financial SCAN

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  • Peer Comparison Dashboard: Compares the organization's financials with up to five peer nonprofits that you select.
  • Graphical Analysis: Provides multi-year graphs and an interpretive guide in a format ready to present to your clients.
  • Printable PDF Report: Provides a complete analysis of the organization for your records. The full report tells you what to look for and why it matters.
  • Advanced Search: Allows you to search by EIN (Employer Identification Number), organization name, city, state, revenue, expenses, and assets.


Revenue and Expenses

Revenue and Expense data from Forms 990 for 2011, 2010, 2009, 2008, 2007 are included in the GuideStar Premium Report. Upgrade Now Report Added To Cart


Balance Sheet

Balance Sheet data from Forms 990 for Year 2011, 2010, 2009, 2008, 2007 are included in the GuideStar Premium Report. Upgrade Now Report Added To Cart

Financial SCAN

Financial SCAN

Key Financial SCAN Features

  • Financial Health Dashboard: Highlights key financial trends and ratios for a selected nonprofit organization over a period of up to five years.
  • Peer Comparison Dashboard: Compares the organization's financials with up to five peer nonprofits that you select.
  • Graphical Analysis: Provides multi-year graphs and an interpretive guide in a format ready to present to your clients.
  • Printable PDF Report: Provides a complete analysis of the organization for your records. The full report tells you what to look for and why it matters.
  • Advanced Search: Allows you to search by EIN (Employer Identification Number), organization name, city, state, revenue, expenses, and assets.


Forms 990 Provided by the Nonprofit


Financial Statements

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Annual Reports

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Leadership

Mr. Richard Eiswerth

Term:

Since July 1998

Profile:

Richard Eiswerth, President and General Manager, draws upon his vast knowledge of the public radio industry, keen interest in public affairs, and deep appreciation for the fine arts as he leads WGUC and WVXU in the new digital age. Prior to joining Cincinnati Public Radio in 1998, he served as Station Manager at WMNF-FM in Tampa and held position with the Corporation for Public Broadcasting and National Public Radio. As Cincinnati Public Radio enters its new era with two broadcast services, he has WGUC and WVXU well-positioned to thrive in a digital future full of unprecedented challenge and opportunity.

Board Chair

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Board of Directors

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Officers for Fiscal Year

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Highest Paid Employees & Their Compensation

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Program: Program Overview

Budget:
$3,535,964
Category:
Arts, Culture & Humanities
Population Served:
General Public/Unspecified

Program Description:

More than 110,000 listeners each week tune to 90.9 fm for classical music. In addition, WGUC broadcasts many local musical events including the Cincinnati Symphony Orchestra concerts, The Cincinnati May Festival, and Cincinnati Opera seasons. WGUC also introduces a new generation to classical music through its broadcast and educational program "Classics for Kids." Daily, the station serves as a friendly reference guide to Greater Cincinnati's vibrant and extensive cultural life. More than 150,000 people tune to 91.7 WVXU to listen to its line-up of news and information programs from local, national and international sources including National Public Radio, American Public Media, Public Radio International and the BBC. The schedule also includes classic radio, jazz, swing and blues programs.

Program Long-Term Success:

In its third year as a fulltime classical music station, WGUC has demonstrated its audience's satisfaction with 24-hour access to classical music. In Spring 2008, WGUC's listeners spent an average of 8.5 hours per week with the station - a measure much higher than the typical public radio station and a number unprecedented in the station's history. 91.7 WVXU also saw record audience numbers in 2008 with its highest market share (3.6) and time spent listening (6.7 hours) in history.

Program Short-Term Success:

Program Success Monitored by:

Program Success Examples:




Evidence of Impact

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Organizational Strengths

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Areas for Improvement

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From the Nonprofit

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