Basic Organization Information
Poynter Institute for Media Studies, Inc.
- Also Known As:
- Physical Address:
St. Petersburg, FL
- Web URL:
- NTEE Category:
B Educational Institutions
B50 Graduate, Professional(Separate Entities)
- Ruling Year:
Poynter exists to help good journalists get better.
The Poynter Institute is a school dedicated to teaching and inspiring journalists and media leaders. It promotes excellence and integrity in the practice of craft and in the practical leadership of successful businesses. It stands for a journalism that informs citizens and enlightens public discourse. It carries forward Nelson Poynter's belief in the value of independent journalism.
As publisher of the St. Petersburg Times newspaper, Nelson Poynter insisted on excellence, editorial integrity, and independent ownershiPoynter believed that journalists have a responsibility to continally hone their skills, for the betterment of journalism and the communities they serve. He demanded excellence in every facet of journalism.
His concern for editorial independence and academic excellence came together in 1975 with the creation of the Modern Media Institute, a non-profit school for journalists.
Poynter willed the controlling stock of his newspaper company to the Institute to assure the newspaper's continued independence after his death, and to commit the publishing company's dividends to elevating the standards of journalism through training and research.
After his death in 1978, the Institute was renamed The Poynter Institute for Media Studies and consolidated ownership of the St. Petersburg Times and its affiliates, Congressional Quarterly, and Governing and Florida Trend magazines.
The Poynter Institute operates primarily from its St. Petersburg, Florida campus with a full-time faculty, established curriculum, and regularly enrolled student body.
Our goal at Poynter is simple: To provide journalists with everything they need to achieve excellence and thus to continue the life's work of Nelson Poynter.
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Dr. Karen Brown Dunlap
Dr. Karen B. Dunlap has devoted more than 30 years to the education of journalists and aspiring journalists. She is president of The Poynter Institute as well as a Trustee at Poynter. She is also a member of the Board of Directors of the (St. Petersburg) Times Publishing Company, the board of the Newspaper Association of America Foundation and Eckerd College Board of Trustees.
She has led seminars on writing throughout the nation and abroad, and is co-author of The Effective Editor with Foster Davis and of The Editorial Eye with Jane Harrigan. Dunlap was editor of the Institute’s Best Newspaper Writing series and has served three times as a Pulitzer Prize jurist.
She was a reporter for the Macon News and the Nashville Banner and served stints as a staff writer at the St. Petersburg Times. She began her tenure at Poynter in 1989. Prior to that she taught journalism at Tennessee State University in Nashville, and at the University of South Florida in Tampa.
Dunlap is a graduate of Michigan State University and Tennessee State University, and received her Ph.D. from the University of Tennessee. She has been recognized as an outstanding alum by each and honored with the Gerald M. Sass Distinguished Service Award from the Association of Schools of Journalism and Mass Communications in 2005, an honorary doctorate from Eckerd College in St. Petersburg in 2006, and the Missouri Honor Medal from the University of Missouri School of Journalism.
Officers for Fiscal Year (IRS Form 990)
Highest Paid Employees & Their Compensation (IRS Form 990)
Journalism Education Program
- Population Served:
Poynter is a school for journalists, future journalists, and teachers of journalists.
Professional journalists come here in a search for excellence. Our resident and visiting faculty provide concentrated instruction and personal support in that quest. We focus our programs to serve specific audiences, but all share the same approach. Poynter prides itself on a style of teaching and learning that helps shape every course, every conference, into a "Poynter Experience."
This experience helps journalists to gain improved skills, new confidence in their craft, the courage to take risks and do their best, a higher sense of self-esteem and the power to shape their own career, a recognition of the value of diversity in the newsroom and in life, the vocabulary to describe what they do and what they stand for, a desire to continue their growth as a journalist and to share what they've learned, a new network of people who support them in their work so the learning continues, a clear picture of the special role of journalism in a democracy, and an understanding that their life's work is valuable and that they can make a difference.
Poynter's programs teach and encourage effective leadership that guides sound news businesses. We emphasize the values and ethics that undergird good journalism and teach their practicial application.
Poynter offers programs in six areas: Leadership and Management; Reporting, Writing, and Editing; Visual Journalism; Producing for Broadcast and Online; Ethics; and Journalism Business and Values. We teach across media - for print, broadcast, and online reports. Our focus is always a credible report of news and information that helps readers, viewers, and listeners in their role as citizens.
To help educate the next generation of journalists, Poynter offers programs and scholarships for college students in reporting, writing, visual journalism, and ethics and provides programs to college educators. Each summer in St. Petersburg, Poynter holds writing camps for over 100 elementary and middle school children, which incorporates a fellowship program for the teachers of these students.
Program Long-Term Success:
Poynter served 1,044 students in courses and programs offered in 2004. A total of 284 students and professors attended various programs free of charge. Tuition waivers granted to professionals and students were over $358,000. In addition, over 4,430 journalists and writers attended the National Writers Workshops co-sponsored by Poynter in seven locations around the US. Another 950 came to regional conferences for news leaders and broadcast producers. In all, more than 6,400 journalists, students, and teachers directly benefited from Poynter programs.
In addition to its regular courses, Poynter hosted several instructional conferences on current issues of concern to hte journalism profession. Poynter faculty members provided over 130 days of pro bono instructional service or organizations of journalists, particularly those serving minority groups.
Program Short-Term Success:
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