Program:
Transparency to Who’s Lobbying and Who’s Providing Campaign-Finance Funds in All 50 States
- Budget:
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- Category:
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Public, Society Benefit
- Population Served:
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General Public/Unspecified
Program Description:
Our web site, www.followthemoney.org, provides unparalleled, open-source access to political donor and lobbying information from all 50 states -- data otherwise not available in one place. It fuels investigations by news reporters, policy/advocacy organizations, college professors, high school teachers and students, and individuals in every state.
To achieve this, every two years, the Institute collects all 100,000 reports filed by 16,000 candidates, political parties and ballot measure committees,
documenting over $3 billion spent on state elections. Our highly-credentialed
database is complete for 2000 to 2009 elections and already nearly complete for 2010.
And every year, we identify all 37,000 lobbyists and their 48,000 clients required to register with the states. We make their names and affiliations available to the public. Our database is complete for 2006 to 2009; and we mid-stream in collecting 2010 now.
The Institute also develops user-friendly cutting-edge data-analysis and visualization tools to speed research and navigation at the site; and we provide free training to introduce our resources to new groups.
Program Long-Term Success:
Transparent information on state elections: contribution records for all candidates in all 50 states; researchers code the funds to 400 business categories; election outcomes; research reports, news articles, free programming for APIs on websites, civic education, etc.
Program Short-Term Success:
Total website visitors will continue to steadily increase (or decrease where appropriate) in 2011, surpassing all associated numbers for the same time periods in 2010.
Program Success Monitored by:
Website analytics monitored daily and enhancements made as necessary.
Program Success Examples:
In 2009, 169,414 total unique visitors made 224,309 visits to www.FollowTheMoney.org. In 2010 a total of 270,483 unique visitors made 361,164 visits to the site (an increase of 63%).
Program:
Custom research projects and donor profile enhancements
- Budget:
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- Category:
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- Population Served:
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General Public/Unspecified
Program Description:
Services to individual customers or organizations: custom
research projects, tailored data sets, data licensing agreements, list enhancement
projects, and technical assistance and training,
Program Long-Term Success:
Program Short-Term Success:
Program Success Monitored by:
Program Success Examples:
Program:
Institute blog and presence in social media
- Budget:
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- Category:
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Public, Society Benefit
- Population Served:
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General Public/Unspecified
Program Description:
The Institute staff invites you to visit their blog, The Money Tale, where they will share their unique perspective on campaign finances and money in politics to complement political news reports and issue analysis. Through this blog we hope to foster thoughtful and productive debate surrounding issues of transparency and disclosure in the political process, while providing reliable, accurate and easily attainable information to the public.
The Institute is also operating on both Twitter and Facebook, actively engaging users and promoting Institute research findings.
Program Long-Term Success:
The Money Tale blog will have a consistent and devoted readership by the end of 2012, including journalists who cite the blog in their work. Twitter followers will reach 2,000 and Facebook fans will increase by 5% (or 33 people) in the same 1 year period.
Program Short-Term Success:
Blog visits by unique IP's from the end of December 2010 to increase by 15% (or 211 unique IP addresses) by the end of December 2011. Followers on Twitter to reach 1,800 by the end of 2011, and fans on Facebook to increase by 2.5% (or 16 people) in the same time period.
Program Success Monitored by:
Ability to meet or exceed projected goals.
Program Success Examples:
Between October 2010 and January 2011, Twitter followers have increased from 1,400 to 1,605.
In that same time period the Institute's Facebook page has acquired three more fans, a .4% increase.
From November 24-December 23 2010, the average time spent on the blog was 1:18. From December 24-January 24 the average time went up to 1:24.
Program:
Researcher Reports
- Budget:
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- Category:
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Education
- Population Served:
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General Public/Unspecified
Program Description:
The Institute's perceptive researchers make sense of contribution data and put those figures into context for the general public, journalists and academics alike. Reports are published on the website and access is free. Journalists are notified of new reports via press release and report notifications are published on both Twitter and Facebook.
Program Long-Term Success:
In the next two years the Institute will continue to issue reports and engage the media. The Communications team aspires to have the Institute included in a feature story for a major news outlet.
Program Short-Term Success:
Issue more reports in 2011 than in 2010, establish more media contacts and be cited in the news and in blogs double than in previous years.
Program Success Monitored by:
Daily monitoring of press releases and news cites regarding Institute reports.
Program Success Examples:
From July-December 2009 the Institute was cited in a combined 215 news sources, including both new and traditional media. In that same time period for 2010, the Institute was cited 420 times in both types of news sources (an overall increase of 51%).