Basic Organization Information
Marine Stewardship Council
- Also Known As:
- Physical Address:
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- NTEE Category:
C Environmental Quality Protection, Beautification
C30 Natural Resource Conservation and Protection
K Agriculture, Food, Nutrition
K02 Management & Technical Assistance
- Ruling Year:
Our mission is to use our ecolabel and fishery certification program to contribute to the health of the world's oceans by recognizing and rewarding sustainable fishing practises, influencing the choices people make when buying seafood, and working with our partners to transform the seafood market to a sustainable basis.
Mr. Rupert Howes
Rupert Howes took up the reins as Chief Executive of the MSC in October 2004 and heads up the program from the organization's London office. Prior to joining the MSC, Rupert was Director of the Sustainable Economy Programme at Forum for the Future, the UK's leading sustainable development organisation set up by Jonathon Porritt, Chair of the UK Government's Sustainable Development Commission (SDC). Previously Rupert was a Senior Research Fellow at the Science Policy Research Unit, Sussex University and a Research Officer at the International Institute for Environment and Development (IIED). He is a qualified Chartered Accountant (ICAEW) and holds an MSc in Environmental Technology from Imperial College, London and a BA (Econ) Hons from Sussex University.
Board of Directors
Highest Paid Employees & Their Compensation
MSC certification program
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Other Named Groups
The MSC works with fisheries to encourage participation in the MSC certification program as well as processors, retailers and restaurants across the world to promote certified seafood products in the market place. The MSC outreaches to fisheries, industry affiliates, educators, NGOs, environmental affiliates, and those with a stake in the fishing industry to build awareness about the need to manage our oceans for the future and ensure the sustainability of global fish stocks and the health of the marine ecosystems.
Program Long-Term Success:
We believe the MSC’s long-term vision, of the world’s oceans teeming with life and seafood supplies safeguarded for this, and future generations, is an achievable goal. The MSC must continue to push forward and maintain the momentum that has been created in favor of its model of sustainable and responsible management of wild capture fisheries. With the help of our partners, the MSC can and will deliver healthier oceans and safeguard seafood supplies for this and future generations.
Program Short-Term Success:
At the end of 2008 there were 38 fisheries that were certified to the MSC standard. At the end of the year the number had increased to 60 (58% increase). There are a further 113 fisheries under full assessment to the MSC standard. In the past 12 months the number of MSC-labelled products on sale has increased from 1,844 to 3,099 (68% increase). MSC-labelled products are now available in 60 countries worldwide.
Program Success Monitored by:
A comprehensive business plan for the MSC was put in place in 2006. Detailed work went into the creation of our integrated strategic plan (ISP) including a thorough mapping and analysis of global seafood markets, as well as business risk and competition analysis. The key strands of the MSC’s strategic plan have been translated into a Logical Framework document which was then further revised in 2007. This sets out a consistent hierarchy of objectives, long term and short term, and quantified indicators that we will use to measure our progress in achieving the deliverable targets that we have set for ourselves. The logical framework exercise also identified risks and assumptions that might affect project performance.
We have also structured a series of work-plans which are housed in a hierarchy of regional log-frames (that were further refined in 2008) and which target a wide range of measurable indicators. The majority of these targets are time-bound to be met by 2012. Between them the integrated strategic plan and the subsidiary log-frame structure have now given the organisation the perfect mechanisms to deliver highly detailed impact measurement and an excellent degree of accountability.
Program Success Examples:
There is already evidence that measurable environmental benefits have taken place in fisheries under MSC-certification in the past 10 years. According to the account of one fisherman in Europe, where most herring fisheries are now involved at some stage of the MSC assessment process, the critical mass of these combined fisheries has changed the mood of EU fishing negotiations. Quotas and other business are now handled in a more science-based and precautionary way, and with the on-going assessment in mind. Other examples of gains include the New Zealand hoki fishery, which as a condition of certification has rebuilt stocks to a level well above maximum sustainable yield; the South Africa hake fishery, which was required to investigate and then reduce seabird mortality. The fishery reduced bird mortality from 18,000 to just 200 per year - the fishery’s approach was considered exemplary by the government and the measures it took are now mandatory for all trawling vessels in South Africa.
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Impact Summary from the Nonprofit
The MSC is successfully working to change the incentives of the global
seafood industry by channeling the interest of consumers and buyers for a
sustainable seafood choice, connecting them with the best actors in the fishing
sector, and by building market pressure, improving the practices of fisheries. As
the world’s leading fishery certification and eco-labeling program the MSC is
now recognized as a vitally important part of the process to reduce the decline
in fish stocks and improve the management of fisheries globally. Research into the environmental
impacts of the MSC program has demonstrated that many fisheries participating
in the MSC program show progressive improvement in environmental performance
throughout the assessment and certification process such as improved stock
status and reduced by-catch as well increases in knowledge and certainty about