Environmental Quality Protection, Beautification

Massachusetts Horticultural Society

  • Wellesley, MA
  • www.masshort.org

Mission Statement

The Massachusetts Horticultural Society (Mass Hort) is dedicated to encouraging the science and practice of horticulture and to developing the public's enjoyment, appreciation, and understanding of plants and the environment.

Main Programs

  1. Boston Flower and Garden Show
  2. Seed to Table
  3. Plantmobile- school science outreach van
  4. Adult Education- lectures and workshops
Service Areas

Self-reported

Massachusetts

The Society serves the 351 communities of Massachusetts. We have a strong New England regional influence through our participation in the annual spring Flower Show. Our Honorary Medals, awarded annually, are nationally esteemed. The geographical focus of our educational programs is the Boston Metropolitan Statistical Area (MSA US Census) with specific programs like the Plantmobile, directed to help under-served populations in Lawrence, Lowell, Lynn, Framingham and Boston. Visitation to our gardens in MetroWest is primarily from the Boston MSA. Our website and horticultural help line have a state wide influence.

ruling year

1943

Principal Officer since 2011

Self-reported

Mrs. Katherine K. Macdonald

Keywords

Self-reported

Mass Hort, Elm Bank, Massachusetts Horticultural Society, gardening, plants, environment, Seed to Table, Plantmobile, School Gardens, gardens, botanical garden, environmental education, horticulture, horticultural,

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EIN

04-2104714

 Number

4050330067

Contact

Cause Area (NTEE Code)

Botanical Gardens, Arboreta and Botanical Organizations (C41)

Adult, Continuing Education (B60)

cultural Programs (Kgr)

IRS Filing Requirement

This organization is required to file an IRS Form 990 or 990-EZ.

Programs + Results

How does this organization make a difference?

Overview

Self-reported by organization

Massachusetts Horticultural Society's vision in our Strategic Plan guides our 2015 accomplishments as well as our 2016 goals. Our vision focuses on four strategic objectives: 1) To help the greater community better understand the natural world and appreciate stewardship of plants, gardens, and the environment; 2) To develop The Gardens at Elm Bank as a premier destination for garden tourism in New England; 3) To have Mass Hort be a primary resource for horticultural knowledge and best practices in the Northeast; and 4) To promote horticulture for the public good. In 2015, Mass Hort's accomplishments included: 1) Increased education programs serving over 1,019 adults through lectures and workshops, increased daily children's programs reaching 801 children and 964 adults, over 34 visits to greater Boston area schools with our travelling science van, the Plantmobile, a Mass Hort hosted a school gardens conference, which served over 150 educators, volunteers, and administrators; 2) In management, we hired a Director of Horticulture, opened a new visitors center, welcoming over 20,000 visitors, and restored our children's garden with a $50,000 grant; 3) We promoted horticulture at the flower show in Boston to 57,000 attendees and at New England Grows to the Green Industry; and 4) Mass Hort's Seed to Table program promoted local foods, nutrition, cultivation and cooking from the garden, donating over 4,000 pounds of fresh produce to two food pantries. Our goals for 2016 include: 1) increasing our educational programming to reach more children and adults; 2) increasing visitors to The Gardens at Elm Bank by improving the gardens and grounds; 3) investing an additional $45,000 grant to improve the children's garden; and 4) engaging the public at the flower show and trade events in horticulture, and continuing our agricultural programming to leverage sustainable practices in the garden and connect families to the natural world.

Programs

Self-reported by organization

What are the organization's current programs, how do they measure success, and who do the programs serve?

Program 1

Boston Flower and Garden Show

The Boston Flower and Garden Show is the largest outreach event that Mass Hort is involved with, reaching approximately 60,000 people. Massachusetts Horticultural Society manages the Amateur Competition at the Boston Flower & Garden Show which is owned by the Paragon Group. The Amateur Competition includes: floral design, Amateur Horticulture, Miniature Gardens, Photography, and Ikebana.Additionally, Mass Hort has a landscape exhibit at the show and Educational Programming.

Category

Environment, General/Other

Population(s) Served

Adults

Children Only (5 - 14 years)

Other Named Groups

Budget

$100,000.00

Program 2

Seed to Table

The Seed to Table Program helps people join the local food movement by educating them about cultivating, preparing and preserving food from the garden, and sustainable agriculture. Our partnership with the Jean Mayer USDA Human Nutrition Research Center on Aging includes installing a community garden in downtown Boston where all of the produce is donated to the St. Francis House and a The Talk and Taste lecture series that pairs an HNRCA scientist, Mass Hort horticulturist and local chef to educate on plant and nutrition science and cooking. The Seed to Table program works to address issues of food access in our community and provides a model for other communities to do the same. From our Seed to Table vegetable garden, we send semiweekly donations of fresh organic produce to the Wellesley Food Pantry and Natick Service Council food distribution center, totaling 4,000 pounds of produce per year.

Category

Food, Agriculture & Nutrition, General/Other

Population(s) Served

Adults

Children and Youth (0 - 19 years)

Other Named Groups

Budget

$35,000.00

Program 3

Plantmobile- school science outreach van

The Plantmobile, in its 25th year, provides engaging programs delivered all over Massachusetts. Programs are delivered in schools, to youth groups, and at community events. The topics introduced to youth are routinely updated to reflect the current trends and interests within the Environmental Education and Plant Science fields. Additionally, school programs are revised to meet changing curriculum standards. Due to the dynamism of the Plantmobile program and educators, this legacy programs has remained relevant throughout the decades. This traveling plant science van provides hands on experiential, educational programs for students in grades K-8. In 2015 the program traveled to 38 school and outreach event, serving 4,400 students. Programs are designed to provide students with a rewarding horticultural experience. Programs on a variety of topics and activities coincide with elementary school plant science curriculum and with Massachusetts Science and Technology/Engineering Frameworks.

Category

Education, General/Other

Population(s) Served

Children Only (5 - 14 years)

Other Named Groups

Budget

$45,000.00

Program 4

Adult Education- lectures and workshops

In addition to our successful Thursday Night at the Hort lecture series, in FY15 we introduced Saturday morning, hands-on programs in the gardens. Dozens of members and non-members would attend these workshops to learn thematic gardening skills from professional and certified gardeners. In FY16, we added a Tuesday afternoon lecture series that has found incredible success, drawing in a new audience. We have also increased the number of serial classes, which allow attendees to delve deeply into a topic or skill such as floral arrangement or landscape design over the course of several weeks. These courses give our patrons a richer introduction to the horticulture.

Category

Education, General/Other

Population(s) Served

Adults

Other Named Groups

Budget

$45,000.00

Service Areas

Self-reported

Massachusetts

The Society serves the 351 communities of Massachusetts. We have a strong New England regional influence through our participation in the annual spring Flower Show. Our Honorary Medals, awarded annually, are nationally esteemed. The geographical focus of our educational programs is the Boston Metropolitan Statistical Area (MSA US Census) with specific programs like the Plantmobile, directed to help under-served populations in Lawrence, Lowell, Lynn, Framingham and Boston. Visitation to our gardens in MetroWest is primarily from the Boston MSA. Our website and horticultural help line have a state wide influence.

Funding Needs

Massachusetts Horticultural Society is steward to 36 acres that include 16 acres of gardens under cultivation, seven buildings and three greenhouse structures. Our property is listed on the National Register of Historic Places. Our needs are in the areas of capital improvements and maintenance ($100,000), volunteer management ($45,000), technology including web site and software for fundraising management (estimate $50,000), and the marketing communications activities and personnel associated with growing our garden tourism business ($100,000) and signage ($30,000).

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Financials

Financial information is an important part of gauging the short- and long-term health of the organization.

MASSACHUSETTS HORTICULTURAL SOCIETY
Fiscal year: Oct 01-Sep 30
Yes, financials were audited by an independent accountant.

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Operations

The people, governance practices, and partners that make the organization tick.

Massachusetts Horticultural Society

Leadership

NEED MORE INFO ON THIS NONPROFIT?

Free: Gain immediate access to the following:
  • Address, phone, website and contact information
  • Forms 990 for 2015, 2015 and 2014
  • Board Chair and Board Members
  • Access to the GuideStar Community
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Principal Officer

Mrs. Katherine K. Macdonald

BIO

Katherine K. Macdonald, President and Executive Director, joined Massachusetts Horticultural Society in January 2011. Kathy has a Masters in Business Administration from the Olin Graduate School of Business at Babson College. Her business career spans more than twenty-five years, and includes entrepreneurship (her own marketing consulting business), two new technology ventures, Xerox Corporation, management positions in the hospitality industry, and nonprofits. Kathy was Vice President of Marketing and Sales for Thompson Island Outward Bound, an educational nonprofit. Long active in civic affairs in her hometown of Wellesley, Kathy has been an elected Town Meeting member for 25 years. She has served on multiple committees, including the Advisory Committee (vice chair of the Town's finance committee), the Wellesley Housing Development Corporation, and the Community Preservation Committee. Kathy is a lifelong gardener and an avid cyclist. Kathy participates in the Pan Massachusetts Challenge, raising donations and awareness for cancer and the Dana Farber Institute.

Governance

BOARD CHAIR

Mr R. Wayne Mezitt

Weston Nurseries

Term: Oct 2014 - Sept 2017

BOARD LEADERSHIP PRACTICES

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BOARD ORIENTATION & EDUCATION

Does the board conduct a formal orientation for new board members and require all board members to sign a written agreement regarding their roles, responsibilities, and expectations?


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CEO OVERSIGHT

Has the board conducted a formal, written assessment of the chief executive within the past year?


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ETHICS & TRANSPARENCY

Have the board and senior staff reviewed the conflict-of-interest policy and completed and signed disclosure statements in the past year?


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BOARD COMPOSITION

Does the board ensure an inclusive board member recruitment process that results in diversity of thought and leadership?


RESPONSE NOT PROVIDED

BOARD PERFORMANCE

Has the board conducted a formal, written self-assessment of its performance within the past three years?