Youth Development

Shaping Youth

  • San Mateo, CA
  • http://www.shapingyouth.org

This organization has not appeared on the IRS Business Master File in a number of months. It may have merged with another organization or ceased operations.


This organization's exempt status was automatically revoked by the IRS for failure to file a Form 990, 990-EZ, 990-N, or 990-PF for 3 consecutive years. Further investigation and due diligence are warranted.

Mission Statement

Shaping Youth, Inc.

Shaping Youth’s mission is to shift negative influences of pop culture to a healthier worldview for kids. Our appearance-based, consumption-driven, behavioral cues are undermining children’s emotional and physical health, so we’re recruiting powerhouse thinkers, technologists, animators, film directors, educators and youth themselves to use the power of media for positive change via film, web, hands-on education, & enrichment programs. Our nonprofit, nonpartisan organization is implementing innovative fitness/obesity intervention and socio-emotional programs inside virtual worlds and social media using entertainment tactics to impart informal and participatory learning three ways:

• Embedding positive behavioral cues inside media itself
• Eliciting content accountability/change from industry producers
• Counter-marketing harmful messages with media literacy and awareness

Main Programs

  1. Dare to Compare: Wellness DVD Pilot Project
  2. Shaping Youth Blog Forum
  3. M-power hands-on media literacy games
Service Areas

Self-reported

National

Though our organization's programming primarily serves San Mateo County and S.F. Bay Area environs, our media reach is global, and our entertainment-based programs using counter-marketing and intervention tactics (on behalf of youth emotional-physical well-being) are currently being productized in 'train the trainer' format to scale nationally via open source digital download.

ruling year

2005

Principal Officer since 2006

Self-reported

Amy Jussel

Keywords

Self-reported

media literacy, obesity intervention, emotional health, K-12 lifeskills, media management, digital literacy, digital citizenship, social emotional learning

Notes from the Nonprofit

11-16-2014 Reiterate: We are SELF-FUNDED. 501c3 auto-revoked from 'under $10K need not file' rule change. Re-initiating paperwork for compliance in interim of model shift. Transcript of GuideStar chat/convo:

Amy: I've sent an email and camped on the phone line trying to get an answer on this, but here's the ref # to 10950 In essence, I'm SELF-FUNDED and not certain how to extricate myself from the bureaucracy of this model that doesn't seem suited to our needs...we took a vote and decided we should probably just 'dissolve' the nonprofit rather than refile this auto-revoke mess, which the CPA fouled up (2 digits off on our address for starters, so zero mail notices!) We let it go dormant due to self-funding and CPA had wrong info saying 'we don't need to file' since we had no income/out go for years...Have spent thousands of my OWN savings, and will continue to do so...BUT am not interested in paper pushing so am shifting the model, etc. What do I need to do to 'wrap up' in good standing ensure folks we're still around and expanding while continuing our morphing (we take ZERO funding from ANYone, and have been told we should shift to 'social enterprise' model, but I prefer to keep it self-funded til we decide our strategy for sustainability long term)

GuideStar/Chelsea: It appears your organization is not appearing on the public report page because it has been revoked and is not appearing on the IRS Business Master File or Publication 78, however, it will appear to Premium subscribers.

Amy: I've talked to IRS/state who are encouraging to 'just refile' but frankly the bureaucracy doesn't suit me at all, so I'd rather dissolve and shift models. So that's my Q! It comes up in search terms on Google, and that's a reputation mgmt issue, which I don't want to deal with, so I want to update/resolve in accordance w/proper guidelines...It's 'easier' to keep it going I I suppose by refiling, but the model is so broken/distasteful to me for the small entity that we are that I'd prefer to shift/pivot dissolve NP status altogether...

GuideStar: We are unable to provide an advice on this matter, we do apologize for any inconvenience. We may recommend contacting an attorney familiar with nonprofit law and they may be able to assist you with more specific questions regarding your nonprofit.

Amy: ugh. This is the problem...I don't have $$ for more paperwork/attorneys, the whole process of initiating and feeding the paper pushing has sucked up the few funds I had. Do you have a list of local nonprofit attorneys in the Bay Area w/specialization in this type of red tape for facilitation? TechSoup? ANY?

GuideStar: Unfortunately, we do not have any of this information available on GuideStar. I do greatly apologize.

Amy: Thx, LOVE what Guidestar is trying to do for transparency, but I need to get out of this paper process/continue to just DO THE WORK...there needs to be a better "system" to comply &/or extricate from "the system" ;)

EIN

20-2194283

 Number

7556347284

Contact

Cause Area (NTEE Code)

Youth Development Programs (O50)

Alliance/Advocacy Organizations (B01)

Alliance/Advocacy Organizations (E01)

IRS Filing Requirement

This organization is required to file an IRS Form 990-N.

Programs + Results

How does this organization make a difference?

Programs

Self-reported by organization

What are the organization's current programs, how do they measure success, and who do the programs serve?

Program 1

Dare to Compare: Wellness DVD Pilot Project

The purpose of our pilot program was to provide nutrition education to 4th/5th graders in a Title One school, one day per week for eight weeks and for distribution to school staff and parent groups.

We aimed to educate kids about nutrition, additives, processed foods and the corollary between MEDIA, MIND, and BODY pertaining to CONSUMPTION and to promote healthy food choice alternatives/raise awareness of the 'junk in junk out' influence of food marketing and media

This was yet another refinement of our successful hands-on games/pilot program to assess outcomes of our Dare to Compare game prior to productization into a 'train the trainer' open source digital download format...(which we're still seeking funding to achieve)

For this wellness pilot:

We engaged a high risk audience for obesity (52% Hispanic, 27% Caucasian, 16% Pacific Islander, African American or other minority) with close to half in the free/reduce lunch program for low income kids.

After witnessing their lunchtime habits, we tailored the program to the 'hotspots' noticing heavy intake of processed food, pouch drinks, empty nutrient junk foods, using intervention via hands-on games instilling nutrition education.

We used advertising tactics and counter-marketing motivators as behavioral interrupters in the form of concepts like ThreeP (precedent, persuasion, peer perpetuation) customizing our core content within the sat fat/transfat/sodium section to Mexican food specifically. (it can be customized within other categories as well to address cultural competency and regional/ethnic intake, e.g. Chinese food-high sodium/MSG issues, etc.)

For 8 weeks (and on the dvd trainer demo) 5 core areas were covered via units in sugar, sodium, fat, produce, organics, additives, supplements and fiber in a fun 'reality show' entertainment riff on Fear Factor which we call 'Dare to Compare: A Gross Out Game for Good Nutrition'

In the course of the program, students "dissected" popular snacks and beverages, used blindfolded taste-tests comparing highly processed food to fresh and organic alts, learned about 'liquid candy' (sodas, pouch drinks, HFCS substitutions, etc.) and learned what excess fat, sugar and salt intake does to the body.

Students plugged into the marketing and media machine to chop up advertising, packaging, label lingo, and celebrity "pitch pythons' to stir up excitement about eating a healthier diet.

Category

Youth Development

Population(s) Served

Children Only (5 - 14 years)

Hispanics

Ethnic/Racial Minorities -- Other Specified Group

Budget

$10,000.00

Program 2

Shaping Youth Blog Forum

Shaping Youth's research intensive educational blog draws from many years of my own industry experience in journalism, reporting, and as a writer/producer/creative director, and is aimed at leveraging mass media itself to mobilize youth and the media/marketing industry to reverse toxic trends.

The articles and topics covered over the last two years in the youth media and marketing sphere have gained a global audience and attracted massive educator interest in the humanities sphere skyrocketing from a virtual unknown, to one of the 'Top 20 most influential youth marketing' forums as voted by Mobile Youth.org in the U.K., widely read by parents, wellness educators and health community outreach professionals, youth themselves and media/marketing brand specialists. 

Mass media has amplified (and enabled exportation of) unhealthy practices globally (consumption-driven waste, junk food/malnutrition, appearance-based behaviorally cues that are creating unparalleled health costs and decreased life expectancy for the next generation of kids and the planet as a whole. So we use our blog to trumpet the need for economic incentives for marketing healthier goods, using media literacy for life skills, and holding industry accountable for placing profit over public health.

The economic driver of these ramifications worldwide (including morbid obesity that's tripled in the last few short decades, increased Type 2 diabetes/heart risk and a plethora of health and agricultural related issues from indigenous farmers shut out of their crop replaced by multinational processed offerings) needs altered fast...so by reporting on the end-user impact (kids AND parents/the planet as a whole!) we're able to snip economic pursestrings and influence purchase power to guide the pop culture zeitgeist away from harmful cues toward positive change and benign commerce, along with countless others creating this wave of change.

Category

Education

Population(s) Served

Adults

Children and Youth (infants - 19 years.)

General Public/Unspecified

Budget

$7,000.00

Program 3

M-power hands-on media literacy games

Series of pop culture/entertainment based games that flip unhealthy messages with 'lift and reveal' critical thinking 'aha' moments on a variety of subjects. (from stereotypes and bullying to food/beverage and toy/gender marketing)

Category

Youth Development, General/Other

Population(s) Served

Children and Youth (infants - 19 years.)

None

None

Budget

Service Areas

Self-reported

National

Though our organization's programming primarily serves San Mateo County and S.F. Bay Area environs, our media reach is global, and our entertainment-based programs using counter-marketing and intervention tactics (on behalf of youth emotional-physical well-being) are currently being productized in 'train the trainer' format to scale nationally via open source digital download.

Funding Needs

Numerous...seed funding, angel investors, reimbursement for programs underway. Will fill this in later...

photos




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Operations

The people, governance practices, and partners that make the organization tick.

Shaping Youth

Leadership

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Principal Officer

Amy Jussel

Governance

BOARD CHAIR

Amy Jussel

Shaping Youth, Inc.

Term: Sept 2007 -

BOARD LEADERSHIP PRACTICES

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BOARD ORIENTATION & EDUCATION

Does the board conduct a formal orientation for new board members and require all board members to sign a written agreement regarding their roles, responsibilities, and expectations?


RESPONSE NOT PROVIDED

CEO OVERSIGHT

Has the board conducted a formal, written assessment of the chief executive within the past year?


RESPONSE NOT PROVIDED

ETHICS & TRANSPARENCY

Have the board and senior staff reviewed the conflict-of-interest policy and completed and signed disclosure statements in the past year?


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BOARD COMPOSITION

Does the board ensure an inclusive board member recruitment process that results in diversity of thought and leadership?


RESPONSE NOT PROVIDED

BOARD PERFORMANCE

Has the board conducted a formal, written self-assessment of its performance within the past three years?