Science and Technology Research Institutes

Sylvia Earle Alliance Mission Blue

  • Malibu, CA
  • www.mission-blue.org

Mission Statement

Mission Blue is an initiative of the Sylvia Earle Alliance (S.E.A.) to explore and care for the ocean. We draw inspiration from the vision of our founder, Dr. Sylvia Earle, to ignite public support for the protection of Hope Spots – special places that are vital to the health of the ocean, the blue heart of our planet. By uniting a coalition of partners from around the globe, we are committed to inspiring an upwelling of public awareness, access and support for a worldwide network of marine protected areas ranging from the seamounts of the high seas to shallow sunlit reefs, and to supporting a significant increase in ocean protection from less than three percent today to 20% by the year 2020.

Main Programs

  1. Hope Spot Strategy Phase II
  2. Communication & Outreach: Scaling Up Engagement
  3. Dr. Sylvia Earle - Global Ocean Ambassador
  4. Mission Blue Expeditions
Service Areas

Self-reported

International

Operating from Los Angeles, CA, SEA Mission Blue serves a worldwide audience through its primary spokesperson, marine scientist and explorer Dr. Sylvia Earle

ruling year

2008

Principal Officer

Self-reported

Dr. Sylvia Earle

President

Self-reported

Ms. Jane Kachmer

Keywords

Self-reported

ocean conservation marine protected area exploration sanctuary sea change deep search submersible her deepness hope spots sustainable seas

Sign in or create an account to view Form(s) 990 for 2014, 2013 and 2012.
Register now

EIN

26-1892969

 Number

2684283744

Physical Address

PO Box 2246 None

Malibu, CA 90265

Contact

Cause Area (NTEE Code)

Marine Science and Oceanography (U21)

Alliance/Advocacy Organizations (C01)

IRS Filing Requirement

This organization is required to file an IRS Form 990 or 990-EZ.

Programs + Results

How does this organization make a difference?

Programs

Self-reported by organization

What are the organization's current programs, how do they measure success, and who do the programs serve?

Program 1

Hope Spot Strategy Phase II

With the release of the Mission Blue film in 2014 and Sylvia’s tireless conservation work, our 50 Hope Spots have gained visibility. Mission Blue is now seeking sponsorship to scale up to Phase II of the Hope Spot Initiative.
With more than 170 official Hope Spot nominations submitted to our website in 2014, a strategy must be implemented for ongoing support of Hope Spot implementation, management and communication. S.E.A.’s “Hope Spot Council” will hold two workshops per year to strategize and review all aspects of the Hope Spots initiative. S.E.A. is in the process of standardizing for Hope Spot designations and creating an online management system that will guide communities and partners (including National Geographic, the National Marine Sanctuaries Foundation and the International Union for Conservation of Nature (IUCN), etc.) through the process of protection and communication. This goal includes increasing the number of Hope Spots to 100 in the year 2015

Category

None

Population(s) Served

General Public/Unspecified

None

None

Budget

120000.00

Program 2

Communication & Outreach: Scaling Up Engagement

Now that Mission Blue and the work of Dr. Earle have inspired people across the world, it is critical that we continue to offer the general public high quality, meaningful content to keep them inspired, educated and engaged with Ocean issues and campaigns.
Across our social media channels in 2014, we grew to an average of 30 million unique impressions per month and in the first quarter of 2015 we now have over 100 million. Online followers, e-mail newsletter signups and recurring monthly donations have increased exponentially as well.
Funding would be utilized to evolve the Hope Spot initiative as well as to scale up our capacity for social media and other communications across Mission Blue channels. From the Great Barrier Reef to the Antarctic and from small villages to the United Nations, we have seen the power of our social media following. Our followers are well versed in Ocean issues, they care, and they are willing to act. Inspiring their actions to impact real change is the goal of Mission Blue’s outreach program.
In the current climate of uncertainty and concern about the future, we believe that it’s important for people to know that there are solutions and that this is a unique time when they can be effective by taking action. With your support and Dr. Earle leading the way, we will continue to offer the path forward through hope and inspiration. We will continue to amplify her knowledge, as well as be a scientific but welcoming platform for engaging social content and meaningful actions via our social media, website, newsletters and outreach events.

Category

None

Population(s) Served

None

None

None

Budget

Program 3

Dr. Sylvia Earle - Global Ocean Ambassador

Dr. Earle travels over 300 days each year across the globe giving lectures, attending seminars, meeting with scientists, policy makers, world leaders, corporate decision makers and NGO partners, always raising awareness about the pressing issues facing our Ocean and our Planet. She also serves on the boards and scientific advisory councils of numerous large and small Ocean organizations. She is in a one-of-a-kind position to influence the channeling of resources towards important Ocean and climate projects, based on her many decades of knowledge and experience. Simply put, there is only one Sylvia Earle, and we need to use all means available to amplify and illuminate her message and leave a legacy for generations to come.
It is vital that Dr. Earle’s voice be shared now in order to demonstrate to world leaders and the general public that the critical window of opportunity to save the Ocean is now, today. As Dr. Earle has said, “The next ten years is likely to influence the next 10,000 years.”

Category

None

Population(s) Served

None

None

None

Budget

$250,000.00

Program 4

Mission Blue Expeditions

Mission Blue Expeditions are short duration trips, typically two weeks or less, that vary in size and scope. They are designed to create awareness, foster partnerships, and build public support for the creation of Hope Spots and Ocean protection across the globe.

Category

None

Population(s) Served

None

None

None

Budget

$250,000.00

Charting Impact

Self-reported by organization

Five powerful questions that require reflection about what really matters - results.

  1. What is the organization aiming to accomplish?
    We feel that at the current rate of igniting public support, we are still on track for achieving 5% of ocean protection in the next 2 years. (and still on track to meeting the ultimate longer term goal of 20% by 2020). By 2020 we hope to have Hope Spots- large networks of marine protected areas- contributing and responsible to this 20% of ocean protection.
  2. What are the organization's key strategies for making this happen?
    The most productive use of the Foundation's resources is to maximize results from Sylvia's public outreach to bolster support for ocean protection. Sylvia conducts more than 265 speaking engagements annually. She is invited to nearly 400 meetings or speaking events annually. With the foundation's outreach and expedition programs, Sylvia's outreach is leveraged through social and traditional media; building momentum toward a mass scale; which is invaluable to the larger conservation community.
  3. What are the organization's capabilities for doing this?
    We continue to strive for our goals and our 2014 year has proved us capable of reaching them. In the last year we have increased our supporter network by magnitudes: our social media network grew exponentially and our mailing list grew from 9,000 to 22,000 subscribers. Mission Blue and Sylvia Earle pages together had over 37 million monthly impressions in December 2014. This was result of the momentum that SEA Mission Blue has accumulated due to the launch of Mission Blue film on Netflix, a book release, and expeditions and Dr. Earle's ongoing outreach to the public as well as ambassadors and leaders around the world.
  4. How will they know if they are making progress?
    Primarily, we measure outreach by Mission Blue's current number of followers on social media platforms, where our followers on social platforms was around 1 million and now we have reached 27 million global monthly social media impressions (Pinterest, Youtube, and Linkedin). We have over 100k followers on Facebook, 1 million on Google+, 72k followers on Twitter, and 9100 e-newsletter subscribers. We also measure our progress based on the percentage of the world's ocean under protection, which is currently 2%.
  5. What have and haven't they accomplished so far?
    Referring to the same results as the above question, we have seen progress in social media outreach success. Over the last 12 months online donations have increased from $500.00 per month to $3200 per month. We have had 600 new online donors in the past 4 months. Additionally, people have nominated Hope Spots online and we have doubled the amount of our newsletter subscribers. ( we are now up to 10,000). Our Facebook followers have increased from 25K to 100k. And we have more than 100 Mission Blue NGO partners officially sign on.
    We have also seen progress in a stronger movement for the pressing issues of ocean conservation.
    A positive surprise was response by the White House to Dr. Earle's recent op-ed piece in the Huffington Post called: The Blue Elephant in the Room whereby she expressed dismay about the lack of ocean discussion at the UN General Assembly recent meetings in New York City. While they were there to address climate change," the largest factor in our climate cycle was missing from the discussions -- the ocean." After this article, she was invited to show the film at an event at the White House to kids and continue discussions with admin officials, and other NGO leaders. We learned that we need to keep her dialogue going strong.
Service Areas

Self-reported

International

Operating from Los Angeles, CA, SEA Mission Blue serves a worldwide audience through its primary spokesperson, marine scientist and explorer Dr. Sylvia Earle

Social Media

External Reviews

Source: greatnonprofits.org

The review section is powered by Great Nonprofits

Financials

Financial information is an important part of gauging the short- and long-term health of the organization.

Sylvia Earle Alliance
Fiscal year: Jan 01-Dec 31

Sign in or create an account to view this information

NEED MORE INFO ON THIS NONPROFIT?

Free: Gain immediate access to the following:
  • Address, phone, website and contact information
  • Forms 990 for 2014, 2013 and 2012
  • Board Chair and Board Members
  • Access to the GuideStar Community
Get all this now for free
Need the ability to download nonprofit data and more advanced search options? Consider a Premium or Pro Search subscription.

Operations

The people, governance practices, and partners that make the organization tick.

Sylvia Earle Alliance Mission Blue

Leadership

NEED MORE INFO ON THIS NONPROFIT?

Free: Gain immediate access to the following:
  • Address, phone, website and contact information
  • Forms 990 for 2014, 2013 and 2012
  • Board Chair and Board Members
  • Access to the GuideStar Community
Need the ability to download nonprofit data and more advanced search options? Consider a Premium or Pro Search subscription.

Principal Officer

Dr. Sylvia Earle

President

Ms. Jane Kachmer

Governance

BOARD CHAIR

Sylvia Earle Ph.D.

Sylvia Earle Alliance/National Geographic Society

BOARD LEADERSHIP PRACTICES

GuideStar worked with BoardSource, the national leader in nonprofit board leadership and governance, to create this section, which enables organizations and donors to transparently share information about essential board leadership practices. Self-reported by organization


RESPONSE NOT PROVIDED

BOARD ORIENTATION & EDUCATION

Does the board conduct a formal orientation for new board members and require all board members to sign a written agreement regarding their roles, responsibilities, and expectations?


RESPONSE NOT PROVIDED

CEO OVERSIGHT

Has the board conducted a formal, written assessment of the chief executive within the past year?


RESPONSE NOT PROVIDED

ETHICS & TRANSPARENCY

Have the board and senior staff reviewed the conflict-of-interest policy and completed and signed disclosure statements in the past year?


RESPONSE NOT PROVIDED

BOARD COMPOSITION

Does the board ensure an inclusive board member recruitment process that results in diversity of thought and leadership?


RESPONSE NOT PROVIDED

BOARD PERFORMANCE

Has the board conducted a formal, written self-assessment of its performance within the past three years?