Public, Society Benefit

Grassroots.org, Inc.

  • Salt Lake City, UT
  • http://www.grassroots.org

Mission Statement

We help charitable organizations succeed by providing them with $10K dollars' worth of free technology tools and services in order to accelerate their efforts and expand their reach. Our online community connects nonprofit leaders to volunteers, interns, universities and nonprofit leaders to collaborate and share resources.

Main Programs

  1. Free Technology Tools and Resources
  2. Project Volunteers
  3. Project Interns

service areas

International

Self-reported by organization

ruling year

2003

chief executive for fy 2012

Mr Raymond J Henderson

Self-reported by organization

Keywords

nonprofit, technology, Internet, search enging optimization, web design, web hosting, grassroots, philanthropy, social, hosting, web design, web development, fund development, grants, donation, membership, free, assistance, business consulting,

Self-reported by organization

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EIN

32-0045865

Physical Address

9067 South 1300 West Suite 101

West Jordan, UT 84088

Also Known As

Grassroots.org

Contact

Cause Area (NTEE Code)

Public, Society Benefit - Multipurpose and Other N.E.C. (W99)

Management & Technical Assistance (R02)

Philanthropy / Charity / Voluntarism Promotion (General) (T50)

IRS Filing Requirement

This organization is required to file an IRS Form 990 or 990-EZ.

Programs + Results

How does this organization make a difference?

Impact statement

Changing the world into a better place, one nonprofit organization and community at a time is our goal.  Helping nonprofit organizations to leverage the latest technology to become more effective and efficient in serving their community is our program.  Tracking the real time progress and impact of our efforts in helping nonprofits succeed is our aim.

Programs

What are the organization's current programs, how do they measure success, and who do the programs serve?

Self-reported by organization

Program 1

Free Technology Tools and Resources

We strive to help charitable organizations use the internet to deliver clear and objective information that is usable by everyday global citizens, with extra emphasis on issues facing the United States. Our social action websites are designed to encourage individuals to get involved in their communities and to provide them with the information they need to make a difference.

We focus on everyday citizens by offering free action oriented information on our sites, via our forums - and thorough our social action email addresses, blogs, and other technologies. We provide individuals with ways to express themselves, learn, share, and to volunteer on important projects.

We focus on nonprofits by offering free services including our one of a kind Grassroots Toolbox full of free valuable web based services ? plus full-featured web hosting, free domain registration, free website design, mentoring services, consulting and more.

Category

Organizational Development & Training

Budget

$215,000.00

Population Served

Poor/Economically Disadvantaged, Indigent, General

Adults

Children and Youth (infants - 19 years.)

Program 2

Project Volunteers

Volunteers throughout the USA donate their expertise and time to help nonprofit's with web design, graphic design and business consultation.

Category

Volunteer Programs

Budget

$50,000.00

Population Served

Poor/Economically Disadvantaged, Indigent, General

Adults

Children and Youth (infants - 19 years.)

Program 3

Project Interns

We match volunteer interns with nonprofit organizations that need assistance and are willing to take on new interns.

Category

Volunteer Training & Placement

Budget

$50,000.00

Population Served

Poor/Economically Disadvantaged, Indigent, General

Adults

General Public/Unspecified

Charting Impact

Five powerful questions that require reflection about what really matters - results.

Self-reported by organization

  1. What is the organization aiming to accomplish?
    To change the world into a better place, one charity and community at a time by adopting 10,000 nonprofit members and providing them with an average of $10,000 per year worth of free technology and volunteer services for a total savings of $100 million per year!
  2. What are the organization's key strategies for making this happen?
    Connecting our nonprofit members to:
    • Free Technology Tools & Services
    • Volunteers & Interns
    • Donors & Stake Holders
    • Nonprofit Leaders & Peers
    • Project Tracking, Research & Data

    Using Best Practices Guide, we will utilize proven marketing tools and services to increase our conversion rate and key performance indicators. We will also continue testing innovative marketing tools and methods to increase our membership, market share and impact.

    Email
    o Mail Chimp
    o Salesforce
    Social Media
    o Facebook
    o Google+
    o Twitter
    o LinkedIn
    o Pinterest
    o Etc.
    Website
    o Blog Posts
    o Free Newsletter
    o Donor Offer
    o Etc.
  3. What are the organization's capabilities for doing this?
    Grassroots.org helps nonprofit organizations succeed by offering an array of free technology tools and services that are easy for nonprofits to implement and manage. Our online community aligns our member nonprofits with volunteers, business sponsors and donors highlighting each charity and facilitating a forum for discussion, project collaboration, volunteer recruiting and resource sharing.

    • Grassroots.org has a ten-year history of helping nonprofit organizations throughout the United States, Canada and Africa.
    o Our membership goal has passed the halfway mark and is rapidly growing
    o Leadership and staff are in place to move Grassroots.org to the next level
    o We have a partnership in place with GuideStar and have earned their transparency seal
    o We have a good reputation and excellent reviews by our members and volunteers
    o We have developed creative partnerships with corporations that can be taken to the next level in terms of fiscal sponsorship
    o We are creating a model for charity programs and website projects that can be duplicated using new premium .org domains internally or by our nonprofit members.
    o We are creating an administrative infrastructure that can scale charity projects quickly with minimal human resource costs using technology, strategic partnerships and collaboration
  4. How will they know if they are making progress?
    Key Performance Indicators (KPI’s) for all Charity Sites (Grassroots.org, Changetheworld.org, Relief.org, interns.org, volunteercenter.org)

    Grassroots.org
    1. Total visitors
    2. New visitors v/s old visitors (mo/mo, wk/wk)
    3. Top content viewed
    4. Top landing pages
    5. Bounce rate
    6. Page views
    7. Time on site
    8. Top traffic sources
    9. Top referral sources
    10. Top search key words
    11. Top blogs
    12. Goal Conversions
    a. # of new member sign up
    i. Nonprofit organizations
    ii. Volunteers
    iii. Interns
    iv. Business Sponsors
    v. Donors
    vi. $ Amount donated

    Changetheworld.org
    13. Total visitors
    14. New visitors v/s old visitors (mo/mo, wk/wk)
    15. Top content viewed
    16. Top landing pages
    17. Bounce rate
    18. Page views
    19. Time on site
    20. Top traffic sources
    21. Top referral sources
    22. Top search key words
    23. Top blogs
    24. Goal Conversions
    a. # of new sign ups
    i. Universities
    ii. Nonprofit organizations
    iii. $ Amount donated

    Relief.org
    1. Total visitors
    2. New visitors v/s old visitors (mo/mo, wk/wk)
    3. Top content viewed
    4. Top landing pages
    5. Bounce rate
    6. Page views
    7. Time on site
    8. Top traffic sources
    9. Top referral sources
    10. Top search key words
    11. Top blogs
    12. Goal Conversions
    a. # of new member sign up
    i. Donors
    ii. $ Amount donated

    Interns.org
    1. Total visitors
    2. New visitors v/s old visitors (mo/mo, wk/wk)
    3. Top content viewed
    4. Top landing pages
    5. Bounce rate
    6. Page views
    7. Time on site
    8. Top traffic sources
    9. Top referral sources
    10. Top search key words
    11. Top blogs
    12. Goal Conversions
    a. # of new member sign up
    i. Interns
    ii. Donors
    iii. $ Amount donated

    Volunteercenter.org
    1. Total visitors
    2. New visitors v/s old visitors (mo/mo, wk/wk)
    3. Top content viewed
    4. Top landing pages
    5. Bounce rate
    6. Page views
    7. Time on site
    8. Top traffic sources
    9. Top referral sources
    10. Top search key words
    11. Top Blogs
    12. Goal Conversions
    a. # of new member sign up
    i. Volunteers
    ii. Donors
    iii. $ Amount donated
  5. What have and haven't they accomplished so far?
    We continue to build and improve our line of free tools and services to help nonprofit organizations defray the costs of technology, scale their operations and move them through the technology implementation continuum.

    Free Tools and Services (from Corporate Sponsors)
    Free Tool Partner Free Exclusive Offer
    Web Hosting Blue Host Unlimited basic web hosting
    Web Builder Doodle Kit Basic web builder
    SEO Consulting SEO.com Free report & 1 hr. consultation
    PPC Consulting PurePPC.com Free report & 1 hr. consultation
    Virtual Office Phone.com Free 1 year virtual office
    Crowd-funding / Fund Development Fundly / WePay 5% admin back on crowd-funding campaigns to GR members
    Language Translation World Lingo Free Translation (3 languages)
    Ecommerce Mall WeCare Free E-commerce Mall
    Web Security Cyclop3 Free Web Security
    Web Filtration Cyclop3 Free Web Filtering
    Social Media Management Tools Hootsuite Free 30 day - Pro Tool, Hootsuite University & 20% off toward subscription
    Password Mgmt. and Protection Dashlane Free 6 month premium trial 20% off continuation

service areas

International

Self-reported by organization

Blog

The organization's Blog

External Reviews

The review section is powered by Great Nonprofits
Source: greatnonprofits.org

Financials

Financial information is an important part of gauging the short- and long-term health of the organization.

GRASSROOTSORG INC
Fiscal year: Jan 01-Dec 31

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Operations

The people, governance practices, and partners that make the organization tick.

Grassroots.org, Inc.

Leadership

NEED MORE INFO ON THIS NONPROFIT?

Free: Gain immediate access to the following:
  • Address, phone, website and contact information
  • Forms 990 for 2014, 2013 and 2012
  • Board Chair and Board Members
  • Access to the GuideStar Community
Need the ability to download nonprofit data and more advanced search options? Consider a Premium or Pro Search subscription.

CHIEF EXECUTIVE FOR FISCAL YEAR

Mr Raymond J Henderson

BIO

I have 20 years experience in business and management, strategic planning, business and marketing, facilitative training, community building and fund development. I have fifteen years experience taking various products and services into regional and national markets in the entertainment, skincare and telecommunications industry. Over the last eleven years I have gained particular experience in organizing and developing a 501c-3 non-profit organization from the ground up and growing our organization from two to fourteen staff members. My responsibilities included overseeing the entire organizations programs, fund development (grants totaling over $10 million dollars), fiscal and statistical reporting, organizational management, staff training, public relations, community building, donor cultivation and developing special events.

STATEMENT FROM THE CEO

"I love it when nonprofit organizations begin to understand the power of the internet, social media and technology!   When I see them begin to utilize these tools in serving their clients and community, it is so rewarding for our entire organization to watch them become more effective."

Governance

BOARD CHAIR

Mike Mann

www.mikemann.com

BOARD LEADERSHIP PRACTICES

GuideStar worked with BoardSource, the national leader in nonprofit board leadership and governance, to create this section, which enables organizations and donors to transparently share information about essential board leadership practices. Self-reported by organization


RESPONSE NOT PROVIDED

BOARD ORIENTATION & EDUCATION

Does the board conduct a formal orientation for new board members and require all board members to sign a written agreement regarding their roles, responsibilities, and expectations?


RESPONSE NOT PROVIDED

CEO OVERSIGHT

Has the board conducted a formal, written assessment of the chief executive within the past year?


RESPONSE NOT PROVIDED

ETHICS & TRANSPARENCY

Have the board and senior staff reviewed the conflict-of-interest policy and completed and signed disclosure statements in the past year?


RESPONSE NOT PROVIDED

BOARD COMPOSITION

Does the board ensure an inclusive board member recruitment process that results in diversity of thought and leadership?


RESPONSE NOT PROVIDED

BOARD PERFORMANCE

Has the board conducted a formal, written self-assessment of its performance within the past three years?