Educational Institutions

Rolling Readers USA Inc.

  • San Diego, CA
  • http://www.rollingreaders.org

Mission Statement

Rolling Readers' mission is to inspire underserved children to love reading.

Main Programs

  1. Read-Aloud Program
  2. Book Giveaway Program

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Service Areas

Self-reported

California

Sites serving low income at risk children including schools and libraries

ruling year

1997

Principal Officer since 2011

Self-reported

Mrs. Susan Fiske Koehler

Keywords

Self-reported

literacy, underserved at-risk children, reading, volunteer, inspire children to love reading

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EIN

33-0523713

 Number

8085857632

Also Known As

Rolling Readers

Contact

Cause Area (NTEE Code)

Remedial Reading, Reading Encouragement (B92)

Other Youth Development N.E.C. (O99)

Citizen Participation (W24)

IRS Filing Requirement

This organization is not required to file an annual return with the IRS.

Programs + Results

How does this organization make a difference?

Overview

Self-reported by organization

Accomplishments
 Placed more than 11,500 new books in the hands and homes of children living in poverty to help build their home libraries and encourage reading as a family activity. For many, this was the first book they had ever owned.
Nearly 5,000 of San Diego’s at- risk children heard a book read aloud every week by a Rolling Reader volunteer increasing the likelihood they would learn to read and becoming lifelong readers. 
Goals:
·        Increase the number of children who are hearing a book read aloud every week by 100%.
·        Implement a new strategic plan that increases our ability to meet the needs of San Diego’s underserved children and supports our sustainability.

Programs

Self-reported by organization

What are the organization's current programs, how do they measure success, and who do the programs serve?

Program 1

Read-Aloud Program

Research tells us that reading to children can improve their vocabulary skills and enhance their interest in reading. Our belief in this power of reading to children is the basis for the Read-Aloud Program,the cornerstone of Rolling Readers. Each week Rolling Readers’ volunteers read aloud to preschool through sixth grade students in an assigned classroom. The volunteers become an integrated member of the classroom setting by spending time reading to the same children for an entire school year. Reading sessions stimulate a child’s natural curiosity and intellect, promote early literacy skills, and instill a love of learning and books. What’s more, the volunteers provide school teachers with much-needed classroom support. While a Rolling Readers volunteer is reading aloud to a classroom, a teacher is able to devote time to other important activities, such as preparing for the next lesson, giving one-on-one attention to a student, or simply being able to observe her children while they are being read to. Teachers have told us time and again how valuable this “down time” is in helping them be more effective throughout the day.

Category

Education, General/Other

Population(s) Served

Children Only (5 - 14 years)

Poor/Economically Disadvantaged, Indigent, General

Poor/Economically Disadvantaged, Indigent, General

Budget

$100,000.00

Program 2

Book Giveaway Program

The Book Giveaway, held twice a year, is the key to the Read-Aloud Program’s long-term impact on children. As expressed by David C. Harvey, president and CEO of the organization ProLiteracy, “Learning to read doesn’t take place in the classroom alone. [It] continues at the end of the school day when parents and caregivers reinforce the reading and comprehension skills developed in school.” Yet without appropriate books in the home, parents aren’t able to reinforce their children’s reading skills. Literacy advocates and experts agree that the biggest obstacle to literacy for our nation’s poorest children is lack of book ownershihigh-quality books for each child in the Read-Aloud Program and involving parents by promoting reading as a family activity. Rolling Readers distributes more than 18,000 books each year. The value of each and every book is immeasurable. According to recent research, parents who’ve been given a free children’s book are later four times more likely to report that looking at books with their children is a favorite activity, reading is a regular bedtime activity, or that they read aloud more than three times a week.

Category

Education, General/Other

Population(s) Served

Children Only (5 - 14 years)

Poor/Economically Disadvantaged, Indigent, General

Poor/Economically Disadvantaged, Indigent, General

Budget

$50,000.00

Service Areas

Self-reported

California

Sites serving low income at risk children including schools and libraries

Additional Documents

Funding Needs

$100,000 in new funding to support demand for program. ·

Affiliations + Memberships

Hands On Network

photos


External Reviews

Source: greatnonprofits.org

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Financials

Financial information is an important part of gauging the short- and long-term health of the organization.

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  • Address, phone, website and contact information
  • Forms 990 for 2013, 2012 and 2011
  • Board Chair and Board Members
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Operations

The people, governance practices, and partners that make the organization tick.

Rolling Readers USA Inc.

Leadership

NEED MORE INFO ON THIS NONPROFIT?

Free: Gain immediate access to the following:
  • Address, phone, website and contact information
  • Forms 990 for 2013, 2012 and 2011
  • Board Chair and Board Members
  • Access to the GuideStar Community
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Principal Officer

Mrs. Susan Fiske Koehler

BIO

Before joining Rolling Readers as the Executive Director in January, 2011, Ms. Fiske-Koehler was development director for the Aseltine School where she increased donations by 50% in her first year. The position as executive director for Rolling Readers is Susan’s dream job. When growing up, her favorite day of the week during summer vacations was Tuesday. That was the day the mobile library truck came to Susan’s street corner. And Susan always checked out the maximum number of books.
Non-profit work is Susan’s second career. Prior to entering the non-profit arena, Susan had a 20 year career in marketing and public affairs that took her from California to Washington, D.C. She has received both the IABC Gold Quill and PRSA Silver Anvil for her work. Prior to moving to San Diego 16 years ago, Susan lived in Tokyo. She is the mother of Matthew, a freshman at Fordham University, and Maggie, a senior at Winston School in Del Mar.

STATEMENT FROM THE Principal Officer

"Rolling Readers is a demonstration of how a community can come together to break the cycle of poverty for at-risk children. Rolling Readers’ programs are delivered entirely by community volunteers who make a year-long commitment to read aloud to children living in San Diego’s low-income neighborhoods. Hearing books read aloud is a proven intervention that inspires children to want to learn to read—the linchpin of obtaining an education and breaking out of the cycle of poverty.
Rolling Readers staffs its organization to support a nearly all volunteer organization. Currently, just 2 staff, an executive director and a program assistant work to support the program. The cutback to just two staff results from more than just the current economy. Two years ago, the Board made the strategic decision to focus only on San Diego County’s children. Prior to that, from 1992 to 2005, Rolling Readers has chapters throughout the United States. In 2005, Rolling Readers, “spun-off” its non-California chapters which became discrete 501(c)(3) organizations. In 2009, the board decided to return to our roots in San Diego County. With that decision, Rolling Readers lost several major funders including American Honda in Orange County and the Ahmanson Foundation in Los Angeles County.  
At this time, Rolling Readers is seeking San Diego corporations to replace the loss of American Honda ($45,000 per year) and foundations to replace Ahmanson ($25,000 per year). These losses are reflected in the financial graphs on the Better Giving website. 
We are also seeking capacity building grants to fund a full-time volunteer coordinator ($40,000) who can grow and manage our volunteer program so it meets the needs of low-income children in San Diego. This would free the executive director to spend more time fundraising to ensure program sustainability and overseeing programs to ensure quality."

Governance

BOARD CHAIR

Wendy Williams

San Diego Office Interiors

Term: July 2011 - June 2012

BOARD LEADERSHIP PRACTICES

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BOARD ORIENTATION & EDUCATION

Does the board conduct a formal orientation for new board members and require all board members to sign a written agreement regarding their roles, responsibilities, and expectations?


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CEO OVERSIGHT

Has the board conducted a formal, written assessment of the chief executive within the past year?


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ETHICS & TRANSPARENCY

Have the board and senior staff reviewed the conflict-of-interest policy and completed and signed disclosure statements in the past year?


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BOARD COMPOSITION

Does the board ensure an inclusive board member recruitment process that results in diversity of thought and leadership?


RESPONSE NOT PROVIDED

BOARD PERFORMANCE

Has the board conducted a formal, written self-assessment of its performance within the past three years?