Educational Institutions

Parents Advocating Challenging Education

  • St. Louis, MO
  • http://www.projectappleseed.org

Mission Statement

For over 20 years, Project Appleseed has been an effective advocacy organization that engages public school families by mobilizing volunteers, building responsibility and promoting accountability — both at school and at home. With a focus on low-income and under-served families and schools, Project Appleseed works to improve schools, build public awareness, enable public engagement, advance policy positions and advise elected officials and other decision-makers on best practices for creating optimal educational environments. The effect of our efforts are clear: academic achievement rises in tandem with parental involvement.

Main Programs

  1. MyFamily@School
  2. National Parental Involvement Day & Public School Volunteer Week
  3. The Parental Involvement Toolbox

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Service Areas

Self-reported

National

United States and democratic nations with public education.

ruling year

1999

President & National Director since 1992

Self-reported

Mr. Kevin Walker

Co Principal Officer

Self-reported

Ms. Remle Beard Johnson

Keywords

Self-reported

family engagement parental involvement public school education reform

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Also Known As

Project Appleseed, the national campaign for public school improvement

EIN

43-1859663

 Number

3042425465

Physical Address

520 Melville Avenue c/o Side Street

St. Louis,

Contact

Cause Area (NTEE Code)

Elementary, Secondary Ed (B20)

Community Improvement, Capacity Building N.E.C. (S99)

Parent Teacher Group (B94)

IRS Filing Requirement

This organization is required to file an IRS Form 990-N.

Programs + Results

How does this organization make a difference?

Overview

Self-reported by organization

Accomplishments for Fiscal Year Ending December 31, 2015

Substantially Improves Outcomes
Traditionally, Project Appleseed organizing groups achieve these education and community impacts through a combination of system-level advocacy and school- or community- level activity. Continuous and consistent parent and community engagement produces these outcomes:

1. Increased awareness about the importance of family engagement.
2. Increased awareness about rights and opportunities for family engagement.
3. Improved attitudes for shared responsibility, role efficacy, and coordination of family engagement.
4. More knowledge and skills about strategies for family engagement.
5. More knowledge of strategies and resources to support stu- dent learning.
6. Better understanding of child academic progress, strengths, and staff development opportunities for and weaknesses.

Programs

Self-reported by organization

What are the organization's current programs, how do they measure success, and who do the programs serve?

Program 1

MyFamily@School

Project Appleseed has joined forces with EveryoneOn, a partnership of the nation's largest IT companies, nonprofits and foundations - we connect low-income Americans to the Internet with free broadband and heavily discounted computers. Comcast, Cox, Freedom Pop, Arrow Electronics and CDI Computer Dealers support EveryoneOn. Nationally our partnership receives financial support from the Knight Foundation, Carlos Slim Foundation, the Wasserman Foundation, Citi, and Microsoft.

Join us in closing gaps. With your support, Project Appleseed's MyFamily@School program will improve education for low-income families in these communities by closing academic and the digital gaps:

- MyFamily@School provides one laptop and free broadband – at no charge - to thousands of parents and caregivers who complete our training and volunteer in their schools.
- Technology will become relevant at home with school-centered parent training, education and engagement
- We target high-poverty, under performing, Title I middle and high school students for improvement
- We increase access to knowledge, jobs and economic leverage for families

Category

Education

Population(s) Served

Poor/Economically Disadvantaged, Indigent, General

Children and Youth (infants - 19 years.)

Poor/Economically Disadvantaged, Indigent, General

Budget

$190,000.00

Program 2

National Parental Involvement Day & Public School Volunteer Week

During the past two decades, Project Appleseed has provided families and schools throughout the country with two widely celebrated events – National Parental Involvement Day and Public School Volunteer Week. These are the celebrations in which schools recruit, engage, count and recognize the services of America’s dedicated school volunteers. We celebrate those who have offered their time, encouragement, and meaningful contact with students.

Over ten million family members participate in our celebrations at over 18,000 schools in all 50 states each school year. We estimate that nearly every public school in America has recognized or celebrated these grass roots occasions, at least once, over the last two decades. Each year parents and family members, state departments of education, nonprofits, businesses and thousands of school districts are involved. There are currently over 300,000 links to our signature events Public School Volunteer Week & National Parental Involvement Day in the Google search engine.

Category

Education

Population(s) Served

Adults

Children and Youth (infants - 19 years.)

Budget

$1,500,000.00

Program 3

The Parental Involvement Toolbox

Project Appleseed's Parental Involvement Toolbox is the original program designed for educators and parent leaders who strive to supersize and mobilize family engagement to improve student outcomes. Schools organize parent responsibility with an effective model that is research-based, meets district and state mandates, Title I and best practices. Each Toolbox's Parental Involvement Pledge and Parental Involvement Report Card is customizeable and branded with each school's logo's for distribution to every student and family.

Category

Education

Population(s) Served

Adults

Poor/Economically Disadvantaged, Indigent, General

Budget

500,000

Results

Self-reported by organization

How does this organization measure their results? It's a hard question but an important one. These quantitative program results are self-reported by the organization, illustrating their committment to transparency, learning, and interest in helping the whole sector learn and grow.

1. Number of parents/guardians engaged in student activities

Target Population
Adults, Families, Economically disadvantaged, low-income, and poor people

Connected to a Program?
n/a
TOTALS BY YEAR
Context notes for this metric
Support National Parental Involvement Day and Public School Volunteer Week! Over ten million family members participate in our celebrations at over 18,000 schools in all 50 states each school year.

Charting Impact

Self-reported by organization

Five powerful questions that require reflection about what really matters - results.

  1. What is the organization aiming to accomplish?
    Objectives over five-years:
    We strive for a common engagement plan in which parents in all districts can aspire to reach these goals:

    1. 75% increase in parent group participation;
    2. 50% increase in volunteer service hours;
    3. 50% increase in parent attendance at family academic events;
    4. 50% increase in parent portal log-ins.
  2. What are the organization's key strategies for making this happen?
    The core district-level components necessary for systemic family engagement are:

    • Fostering district-wide strategies. A key role of school districts in promoting family engagement is ensuring that is it part and parcel of supporting student learning. This includes superintendents and senior leadership linking family engagement to their district's instructional goals, the creation of an infrastructure that elevates and communicates about the importance of family engagement, and mechanisms to assess progress and performance along the way.

    • Building school capacity. Districts can't do it alone; that's why districts help schools to understand the importance of, and strategies for, meaningfully engaging families. District-level resources and support enable schools to acquire the capacity to carry out family engagement in strategic ways that align with instructional goals. This happens through ongoing professional development and technical assistance for principals, teachers, and other “family-facing" staff in school buildings. It also includes programs and initiatives implemented by districts to help schools welcome and involve families in their child's learning.

    • Reaching out to and engaging families. School districts reach out to families both directly and through partnerships to encourage them to have high expectations for their children's learning at school and at home, and to develop and share concrete strategies for engagement that supports student success. This happens through leadership
    development trainings, listening tours to gather input, and workshops that impart information and skills focused on student learning.
  3. What are the organization's capabilities for doing this?
    Project Appleseed's award winning staff has over 75 years of combined leadership and experience in education, government, public policy, fund raising and communications. For nearly two decades, Project Appleseed has inspired millions of parents to volunteer in thousands of schools nationwide. The organization has had a leading role in spreading effective parental involvement practices across the United States.
  4. How will they know if they are making progress?
    • # of family volunteers taking the Parental Involvement Pledge
    • # of family volunteers hours served
    • # of hours of professional development/training
    • # of participants that attended PD/training events
    • # of hits to Project Appleseed's website
    • % of participants reporting that trainings were useful
    • % of schools in compliance with all Title I requirements
    • % of participants reporting that they gained new skills to provided
    • % of family members reporting more literacy activity at home
    • % increase in attendance at parent-teacher conferences
    • Changes in school/district policies that promote family
    • % change in student attendance at participating schools
  5. What have and haven't they accomplished so far?
    For twenty-years, the core of Project Appleseed's work to organize and increase parental involvement is its simple learning compact, the Parental Involvement Pledge. The compact was developed through Project Appleseed's early research and organizing efforts in St. Louis. The compact was used as a model by the Clinton administration for the reauthorization of Title I of the ESEA of 1994. Learning compacts are required under Title I, Section 1118, subsection (d) of the Act. The Pledge and Project Appleseed's Parental Involvement Report Card, a self-diagnostic tool, are based on the Six Types of Parental Involvement developed by Dr. Joyce Epstein. Together the Pledge and the Report Card includes a survey of parent volunteer interests and builds social capital. The survey identifies areas in which parents can volunteer in school, outside the classroom, and at home. The Pledge is the most widely used learning compact in the United States with an estimated 500,000 in circulation each year.

    During the past two decades, Project Appleseed has provided families and schools throughout the country with two widely celebrated events – National Parental Involvement Day and Public School Volunteer Week. These are the celebrations in which schools recruit, engage, count and recognize the services of America's dedicated school volunteers. We celebrate those who have offered their time, encouragement, and meaningful contact with students.

    Over ten million family members participate in our celebrations at over 18,000 schools in all 50 states each school year. We estimate that nearly every public school in America has recognized or celebrated these grass roots occasions, at least once, over the last two decades. Each year parents and family members, state departments of education, nonprofits, businesses and thousands of school districts are involved. There are currently over 300,000 links to our signature events Public School Volunteer Week & National Parental Involvement Day in the Google search engine.

    Project Appleseed became a state leader in Missouri by successfully advocating for legislation on the publication and use of school performance data in Missouri. In 1993 Project Appleseed proposed legislation mandating the compiling and publication of test scores by race and income, attendance, drop-out and graduation rates, and more in annual 'Report Cards' of all public schools. The legislation, passed as part of the Outstanding Schools Act-Senate bill 380, has ensured that Missouri measures program and instructional effectiveness statewide for the last 20 years.

    Our model for engaging parents has recently been adopted at the state level. Using Project Appleseed's National Parental Involvement Day & Public School Volunteer Week as a platform, Democratic and Republican governors announced directives in Tennessee's schools to use all of the engagement tools advocated by Project Appleseed as part of the state's $500 million participation in Race to the Top
Service Areas

Self-reported

National

United States and democratic nations with public education.

Social Media

Funding Needs

Organized Parental Involvement Project Appleseed will organize family and community involvement, door-to-door and statewide, in the lowest performing schools & districts.  There, we will:   •   Support our signature annual events – National Parental Involvement Day (Third Thursday in November) and Public School Volunteer Week (Third Full week of April). These are the celebrations in which schools recruit, engage, count and recognize the services of America's dedicated school volunteers. We celebrate those who have offered their time, encouragement, and meaningful contact with students. Over ten million family members participate in our celebrations at over 18,000 schools in all 50 states each school year. •   Recruit parents, grandparents and caring adults to volunteer take our learning compact, the Parental Involvement Pledge. With the Pledge, we ask these volunteers to spend at least five hours each semester assisting with school and fifteen minutes reading with a child each evening.   •   Project Appleseed is making a systemic effort to erase the barrier known as the homework gap. Our goal is to provide all low-income students in grades 7-12 - 8,000 families in total - with one free tablet computer, a mobile broadband connection and training.

Videos

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Financials

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Operations

The people, governance practices, and partners that make the organization tick.

Parents Advocating Challenging Education

Leadership

NEED MORE INFO ON THIS NONPROFIT?

Free: Gain immediate access to the following:
  • Address, phone, website and contact information
  • Forms 990 for 2011, 2009 and 2005
  • Board Chair and Board Members
  • Access to the GuideStar Community
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President & National Director

Mr. Kevin Walker

Co Principal Officer

Ms. Remle Beard Johnson

BIO

Kevin Walker founded the National Campaign for Public School Improvement and leads the organization as President & National Director. In 1991 Mr. Walker began organizing parental involvement both locally and nationally. In March of 2000, Mr. Walker, the father of four public school children in St. Louis, was named one of seven recipients of the 7th annual Parenting Leader Award which is given by the editors of Parenting Magazine to "men and women who are making a special difference to improve the lives of children and families in America". The award marks the second time in which a respected national publication has recognized Walker's successful effort to organize parental involvement in America. In 1999 the editors of Teacher Magazine named Mr. Walker one of the ten people who most shaped education in the United States during the 1990's.

STATEMENT FROM THE President & National Director

"Research shows that schools can improve their students' achievement by engaging parents. Unfortunately, in many of the lowest-performing schools, parents remain an untapped and largely unengaged resource. Parents are the most invested adults in the mosaic of education simply because they are parents. They are uniquely positioned to increase the one-on-one instruction their children receive by supplementing it at home, to facilitate attendance by monitoring their children's daily activities, to emphasize the importance of education and college attainment, and more. Therefore, Project Appleseed must help parents to become an integral part of the solutions to educational challenges."

Governance

BOARD CHAIR

Ms. Olivia Walker

Diversified Ind.

Term: Jan 2015 - Jan 2019

BOARD LEADERSHIP PRACTICES

GuideStar worked with BoardSource, the national leader in nonprofit board leadership and governance, to create this section, which enables organizations and donors to transparently share information about essential board leadership practices. Self-reported by organization

Yes

BOARD ORIENTATION & EDUCATION

Does the board conduct a formal orientation for new board members and require all board members to sign a written agreement regarding their roles, responsibilities, and expectations?

Yes

CEO OVERSIGHT

Has the board conducted a formal, written assessment of the chief executive within the past year?

Yes

ETHICS & TRANSPARENCY

Have the board and senior staff reviewed the conflict-of-interest policy and completed and signed disclosure statements in the past year?

Yes

BOARD COMPOSITION

Does the board ensure an inclusive board member recruitment process that results in diversity of thought and leadership?

Yes

BOARD PERFORMANCE

Has the board conducted a formal, written self-assessment of its performance within the past three years?


ORGANIZATIONAL DEMOGRAPHICS

In order to support nonprofits and gain valuable insight for the sector, GuideStar worked with D5—a five-year initiative to advance diversity, equity, and inclusion in philanthropy—in creating a questionnaire. This section is a voluntary questionnaire that empowers organizations to share information on the demographics of who works in and leads organizations. To protect the identity of individuals, we do not display sexual orientation or disability information for organizations with fewer than 15 staff. Any values displayed in this section are percentages of the total number of individuals in each category (e.g. 20% of all Board members for X organization are female).

Gender
Race & Ethnicity
Sexual Orientation

We do not display sexual orientation information for organizations with fewer than 15 staff.

Disability

We do not display disability information for organizations with fewer than 15 staff.

Diversity Strategies
Yes
We track retention of staff, board, and volunteers across demographic categories
Yes
We track income levels of staff, senior staff, and board across demographic categories
Yes
We track the age of staff, senior staff, and board
Yes
We track the diversity of vendors (e.g., consultants, professional service firms)
Yes
We have a diversity committee in place
Yes
We have a diversity manager in place
Yes
We have a diversity plan
Yes
We use other methods to support diversity