Arts, Culture, and Humanities

Watkins Mill Association, Inc.

  • Lawson, MO
  • www.watkinsmill.org

Mission Statement

Watkins Mill Association is the official friends group for the State Park and Historic Site. Our mission is to proactively support the preservation and living history of Watkins Woolen Mill National Historic Site.

Main Programs

  1. Education & Arts Programs
  2. Volunteer Development

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Service Areas

Self-reported

Missouri

MO - Clay County

ruling year

1960

Principal Officer since 2017

Self-reported

Board Chair is Executive Director

Keywords

Self-reported

Woolen Mill, Missouri history, Industrial Revolution, Civil War, creative programs, 6K runs

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EIN

43-6052704

Contact

Cause Area (NTEE Code)

Historical Societies and Related Activities (A80)

IRS Filing Requirement

This organization is required to file an IRS Form 990 or 990-EZ.

Programs + Results

How does this organization make a difference?

Overview

Self-reported by organization

Watkins Mill Association (WMA) is growing Historic Site activity. Our programs appeal to folks interested in local causes that integrate healthy lifestyles and the arts into daily living, support children and families, and help organizations be self-sufficient.Strategically, WMA is creating long-term sustainability for Watkins Mill Historic Site by increasing Visitors, Volunteers and dues-paying Members, while strengthening community business relationships. We are pleased to report these 2015 results from our growing initiatives. 106% increase in dues-paying Association Members17% increase in active Board Members5% increase in Volunteers, reversing a downward trend14,772 Historic Site Visitors, just short of the 15,000 goal, and 473,353 total Park VisitorsDoubled the number of creative and educational WorkshopsExpanded community outreach by WMA Board and Staff Active participation by Board Members in four area Chambers of Commerce (Lawson, Excelsior Springs, Kearney, Liberty)Increased collaborations with other Historic Sites and nonprofit associations, special interest groups, City Halls, libraries and businesses, print and electronic media 7. Dramatically leveraged our social media and online networks to reach and engage more people: 57% increase in Constant Contact email network56% increase in website visits <www.watkinsmill.org>47% increase in website page views16% increase in Facebook ""Likes""343% increase in Twitter Facebook messages and tweets 8. 148% increase in earned income from programs, events, book sales, etc.WMA has set aggressive annual goals. We will increase numbers by increasing the quantity of quality Visitor experiences.Increase Members by 15%Increase Volunteers by 15%Increase Historic Site visits by 1,000Increase website visits and social media participationMaintain active Board participation in four local Chambers of Commerce

Programs

Self-reported by organization

What are the organization's current programs, how do they measure success, and who do the programs serve?

Program 1

Education & Arts Programs

Watkins Mill Association began this initiative to: Produce new education and arts programs that attract more new and repeat Visitors.Provide a variety of satisfying enriching events that cultivate both faithful and broader audiences.Create natural opportunities for interested participants to join the Watkins Mill family as Volunteers and Members. The Historic Site provides a rich cultural heritage and outstanding resources as subject matter. We are building on popular annual events (Annual Music Fest and Back Porch Jam; plus Spring, Fall and Christmas on the Farm). We are producing a variety of interactive and historical programs, creative expressions with various fine arts, performance arts, and live blue grass and country music. Quality events with entertainment value are key to creating fee structures required for ongoing program vitality -- and for the Historic Site's long-term sustainability.

Category

Arts, Culture & Humanities, General/Other

Population(s) Served

General Public/Unspecified

Budget

Program 2

Volunteer Development

Since 2009, Missouri has decreased the Watkins Mill staff -- making today's Volunteers vital to the Historic Site's sustainability. Well-trained Volunteers bring the 1870s to life, often as interpretive performers in period costumes. Home and Mill Tours provide in-depth views of domestic life and the textile industry.Living History Farm Program engages students in traditional 1870s activities.Industrial Revolution Program lets students compare hands-on production and safety methods before and during the Industrial Revolution.One-Room School House Program immerses students in 19th century education.Natural History Interpretive Programs take advantage of the Park's flora and fauna.Specialized Volunteers manage archives, heirloom gardens, historic livestock and farm operations. Volunteers are an investment, requiring two to four weeks of training. They understand Watkins Mill and life in the 1870s -- and make that heritage relevant to today's Client/Visitors.

Category

Arts, Culture & Humanities, General/Other

Population(s) Served

General Public/Unspecified

Budget

Service Areas

Self-reported

Missouri

MO - Clay County

Funding Needs

WMA must create a sustainable future for Watkins Mill Historic Site. Donations build resources to attract more Visitors, Volunteers and Members. We seek:Underwriting and support for WMA's annual fall fundraiser, the Harvest Gala.Support for the annual 6K run, certified and sanctioned to attract more participants. Registrations and Sponsorships are recruited to create new revenue streams.Enhanced electronic resources to improve outreach, increase awareness and communications, and accept payments -- all without adding staff.Expanded education and artistic programming. Underwrite new Creative Workshops, which will generate future revenues.

Accreditations

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Financials

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Operations

The people, governance practices, and partners that make the organization tick.

Watkins Mill Association, Inc.

Leadership

NEED MORE INFO ON THIS NONPROFIT?

Free: Gain immediate access to the following:
  • Address, phone, website and contact information
  • Forms 990 for 2015, 2014 and 2014
  • Board Chair and Board Members
  • Access to the GuideStar Community
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Principal Officer

Board Chair is Executive Director

Governance

BOARD CHAIR

Mr. David P. Ross

David P. Ross, LLC

Term: Jan 2017 - Dec 2020

BOARD LEADERSHIP PRACTICES

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RESPONSE NOT PROVIDED

BOARD ORIENTATION & EDUCATION

Does the board conduct a formal orientation for new board members and require all board members to sign a written agreement regarding their roles, responsibilities, and expectations?


RESPONSE NOT PROVIDED

CEO OVERSIGHT

Has the board conducted a formal, written assessment of the chief executive within the past year?


RESPONSE NOT PROVIDED

ETHICS & TRANSPARENCY

Have the board and senior staff reviewed the conflict-of-interest policy and completed and signed disclosure statements in the past year?


RESPONSE NOT PROVIDED

BOARD COMPOSITION

Does the board ensure an inclusive board member recruitment process that results in diversity of thought and leadership?


RESPONSE NOT PROVIDED

BOARD PERFORMANCE

Has the board conducted a formal, written self-assessment of its performance within the past three years?