Arts, Culture, and Humanities

The Taubman Museum of Art

  • Roanoke, VA

Mission Statement

The Art Museum of Western Virginia is located in the city of Roanoke, nestled in a picturesque valley of the Blue Ridge Mountains of Virginia. Housed in downtown"s nationally acclaimed cultural complex, Center in the Square, the Art Museum of Western Virginia thrives in a popular historic district surrounded by an open-air farmer"s market, specialty shops, and a variety of restaurants. Founded in 1951, the Art Museum of Western Virginia exhibits significant works of art from cultures throughout the world with a special emphasis on American art and the artistic expressions of the Blue Ridge Mountains. The Art Museum of Western Virginia encourages extraordinary enthusiasm for the visual arts. Visitors will discover visually stunning exhibitions, creative programs, and an engaging interactive center for all ages. Tours, gallery talks, family days, classes, and camps are part of the Art Museum"s regular programming.

ruling year


Executive Director


Della Watkins



American art, western Virginia, art museum, education, Center in the Square, Roanoke, VA, Blue Ridge

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Also Known As

Taubman Museum of Art






Cause Area (NTEE Code)

Art Museums (A51)

Humanities Organizations (A70)

Other Art, Culture, Humanities Organizations/Services N.E.C. (A99)

IRS Filing Requirement

This organization is required to file an IRS Form 990 or 990-EZ.

Programs + Results

How does this organization make a difference?


Self-reported by organization

What are the organization's current programs, how do they measure success, and who do the programs serve?

Program 1

Everyone is welcome to enjoy exhibitions that convey the wonders of the imagination and provide insight into world cultures. The Art Museum offers a variety of experiences, presenting works by regional artisans, traditional masters, and contemporary artists. The focus of the Art Museum collection is on American art including nineteenth and twentieth-century painting, sculpture, prints and photographs, and decorative arts. Outstanding examples of works in the permanent collection include paintings by American artists Asher B. Durand, T. Worthington Whittredge, Winslow Homer, Childe Hassam, and John H. Twachtman. Decorative arts collections focus on western Virginia with outstanding examples of furniture, ceramics, and folk art. Masterworks of modern and contemporary art include works by artists Sally Mann, William Christenberry, and Audrey Flack. The Art Museum also has a growing collection of African art with a special focus on West Africa. The Art Museum provides quality art educational programs, including family days, collectors' clinics, outdoor art shows, auctions, and other programs throughout the year that welcome community participation. ArtVenture, and interactive learning center, offers an exciting, hands-on approach to experiencing art. Visitors enjoy innovative displays and multi-sensory activities related to objects in the Art Museum's collection. ArtVenture's unique presentation encourages imagination and creativity for all ages. The Art Museum reaches out to rural audiences through the ArtVan program, which brings art exhibitions to schools, organizations, and senior centers throughout western Virginia.


Population(s) Served


Charting Impact

Self-reported by organization

Five powerful questions that require reflection about what really matters - results.

  1. What is the organization aiming to accomplish?
  2. What are the organization's key strategies for making this happen?
    The Museum's permanent collection focuses on American art from the 19th century to present and the exhibitions feature local, regional, and international artists. Educational programs are offered for all ages. Programming related to the exhibitions and collections, to integrate community collaborations. This allows the museum to be a bridge between exhibitions, art, and artists with programs that then engage the content to make it accessible and meaningful.
    Additionally, The museum created the Museum School, an idea emanating from our stakeholders, and meeting the mission of the museum. As part of the classes and workshops students visit the galleries, and sketch artworks. The instructor incorporates techniques and makes connections to what the students see and learn in the galleries, directly in their classroom projects.
  3. What are the organization's capabilities for doing this?
    The museum has partnered with the city public schools in bringing back middle school summer art camps that were previously cut because of budget reductions. This has also resulted in the launching of the 5-5-5 XXL program, which looks at careers in the arts with rising sixth grade students. 70% of those students are racially diverse and 67% of them are below the poverty line. For two weeks over the summer, more than 200 students are working, studying at the museum and encountering art and ideas that previously have not been accessible
    Additionally, the museum continues to select exhibitions that may appeal to very specific communities, while interpreting the content in such a way as to keep the exhibition accessible to all audiences. exhibition materials in the gallery combined with adult and youth programming conveyed the history and context of the exhibition to all visitors. A subject matter expert was invited to speak at the opening, special lectures and conduct the education training for docents and staff.
  4. How will they know if they are making progress?
    Not available.
  5. What have and haven't they accomplished so far?
    Not available.

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Financial information is an important part of gauging the short- and long-term health of the organization.

Fiscal year: Jul 01-Jun 30
Yes, financials were audited by an independent accountant.

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The people, governance practices, and partners that make the organization tick.

The Taubman Museum of Art



Free: Gain immediate access to the following:
  • Address, phone, website and contact information
  • Forms 990 for 2015, 2014 and 2013
  • Board Chair and Board Co-Chair
  • Access to the GuideStar Community
Need the ability to download nonprofit data and more advanced search options? Consider a Premium or Pro Search subscription.

Executive Director

Della Watkins



Nicholas F Taubman


GuideStar worked with BoardSource, the national leader in nonprofit board leadership and governance, to create this section, which enables organizations and donors to transparently share information about essential board leadership practices. Self-reported by organization



Does the board conduct a formal orientation for new board members and require all board members to sign a written agreement regarding their roles, responsibilities, and expectations?



Has the board conducted a formal, written assessment of the chief executive within the past year?



Have the board and senior staff reviewed the conflict-of-interest policy and completed and signed disclosure statements in the past year?



Does the board ensure an inclusive board member recruitment process that results in diversity of thought and leadership?



Has the board conducted a formal, written self-assessment of its performance within the past three years?