Environmental Quality Protection, Beautification

Naples Botanical Garden Inc.

  • Naples, FL
  • www.naplesgarden.org

Mission Statement

OUR MISSION - Connecting people with plants by conserving and researching the biological diversity of our collections and the ecosystems of the 26 latitudes; engaging our visitors in learning about plants, gardens and ecosystems; and inspiring our visitors to value plants, gardens and natural habitats.

Main Programs

  1. Conservation
  2. Engagement with Children
  3. Engagement Through Therapeutic and Vocational Horticulture
  4. Engagement Through Lifelong Learning
  5. Inspiration
Service Areas

Self-reported

Florida

Naples, FL

ruling year

1994

Principal Officer since 2005

Self-reported

Brian Holley

Keywords

Self-reported

education, plant collections, subtropical, tropical, botanical, environment, conservation, preservation, landscape design, horticulture, sustainability

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EIN

65-0511429

 Number

6792918245

Contact

Cause Area (NTEE Code)

Botanical Gardens, Arboreta and Botanical Organizations (C41)

Environmental Education and Outdoor Survival Programs (C60)

Natural History, Natural Science Museums (A56)

IRS Filing Requirement

This organization is required to file an IRS Form 990 or 990-EZ.

Programs + Results

How does this organization make a difference?

Overview

Self-reported by organization

Naples Botanical Garden (NBG) was founded in 1993 by a visionary group of local plant enthusiasts. The organization incorporated with the IRS with 501 C (3) status in 1994. In 2000, a $5 million gift from the Kapnick Family and the Kapnick Foundation resulted in the purchase of the current 170-acre site. The Garden's theme is to represent the landscapes and flora of regions between 26 degrees north (Naples latitude) and 26 degrees south. Currently gardens representing the Caribbean, Brazil, Southeast Asia and Florida have been completed. The Garden has undergone a dramatic expansion which now includes preserve areas, a mosaic of themed cultivated gardens, lakes, and special event areas. In May 2008, construction began on several cultivated gardens while restoration of the natural habitat began on 90 acres of the site. The specialty gardens and preserve areas showcase 20,000+ tropical and subtropical plants from around the world. NBG also has an extensive collection of Southwest Florida native plants and is home to The Herbarium of Southwest Florida. The extensive use of native plants, solar powered pumps and classrooms, an award winning storm water management system and highly efficient irrigation system allow us to demonstrate the newest sustainable technologies. Additionally, future buildings are designed to meet LEED Gold Standards for sustainability and environmental impact. NBG offers a variety of educational, artistic and entertainment programming for people of all ages. The Garden has become a treasured community and family gathering place for festivals, holidays, and milestone celebrations. To further increase awareness locally, nationally, and internationally, NBG utilizes a multi-media-channel strategy that features print, television/radio ads, and online (Facebook, Twitter, Mobile Apps, Email, banner ads, YouTube, and email) marketing. The Garden is committed to being a place of enjoyment, education, and conservation as well as a cultural landmark that will inspire visitors for generations to come. In 2011, NBG was voted the ""Best Place to Bring Visitors"" by readers of Gulfshore Life magazine.

Programs

Self-reported by organization

What are the organization's current programs, how do they measure success, and who do the programs serve?

Program 1

Conservation

"Conserve" takes on many meanings at the Garden including: the wise use of water and other resources; the restoration of ecosystems; the preservation and documentation of extensive botanical collections; field research to develop baseline information on botanical diversity; and proactive programs to mitigate the impacts of introduced pests and diseases on our native flora. Early in the planning of the Garden's site it was decided that significant acreage should be set aside in perpetuity as natural areas in perpetuity. It took a great deal of imagination to see beyond the masses of invasive species that populated these areas and understand the underlying, diverse beauty they held. Today the Smith Uplands and the Collier Enterprises South Wetlands are thriving, vibrant ecosystems with an incredible diversity of plants and animals.

Category

Population(s) Served

General Public/Unspecified

Budget

Program 2

Engagement with Children

One of the most important ways to protect the future of our planet is to engage people - young and old - in creating an awareness of and appreciation for the Earth's web of living systems.The Garden's engagement programs for CHILDREN include field trips to the Smith Children's Garden for Collier County School students; a partnership with Collier County Public Schools to develop a field trip/classroom instructional program called Budding Botanists; a decade-long summer camps for neighborhood children, many of whom live in poverty; participation in Avalon Elementary School's Global Garden; and involvement in the Collier Greens program, which provides Garden support and expertise to 20 school and community gardens.

Category

Environment, General/Other

Population(s) Served

Children and Youth (0 - 19 years)

Budget

Program 3

Engagement Through Therapeutic and Vocational Horticulture

With the opening of the Buehler Family Foundation Enabling Garden in 2010, the Garden began developing gardening programs tailored to meet the needs of people with a variety of challenges including special physical, psychiatric or developmental needs. The Garden partners with the Collier County School District on two vocational training initiatives, funded through the JPMorgan Chase Foundation. Both high school and post-secondary culinary arts students at Lorenzo Walker Institute of Technology attend weekly classes at the Garden to learn how to grow vegetables and herbs, as well as to integrate tropical produce into their dishes. Through another program, the Garden hosts special needs students from Lely High School for pre-vocational training that provides basic employment skills and valuable life skills. In 2002, the Garden and Florida Gulf Coast University (FGCU) formed the partnership that would result in the establishment of the Harvey Kapnick Education and Research Center, with its state of the art labs and classrooms on the Garden's campus.

Category

Population(s) Served

Adults

Youth/Adolescents only (14 - 19 years)

Other Named Groups

Budget

Program 4

Engagement Through Lifelong Learning

The Naples Botanical Garden provides an exceptional context for a wide variety of adult education programs. Students can study art and design with classes in photography, botanical illustration or flower arranging. Nature lovers can take guided birding walks. If health is an interest, the Garden offers yoga, tai chi, healthy cooking classes and a walking club. For gardeners, classes range from landscape design to orchid growing. Collier County Extension Service Master Gardeners are on site each Thursday to answer the community's gardening questions.

Category

Population(s) Served

Adults

Budget

Program 5

Inspiration

Throughout time and around the world, gardens have always played an important role as a source of artistic inspiration. Providing such inspiration to visitors is a core value at the Naples Botanical Garden Many nationally known landscape architects have made significant contributions to the Garden's dynamic and inspirational design that immerses and involves visitors from the moment they pass through the entrance.In addition, the Garden inspires visitors of all ages through many special events and exhibits. Its beautiful venue has hosted performing and visual arts spectaculars ranging from concerts, plays and ballets to the holiday-themed Night Lights in the Garden extravaganza with tens of thousands of lights, as well as the annual Flower Show of the Naples Garden Club.

Category

Population(s) Served

General Public/Unspecified

Budget

Charting Impact

Self-reported by organization

Five powerful questions that require reflection about what really matters - results.

  1. What is the organization aiming to accomplish?
    Three powerful words describe the role of the Naples Botanical Garden in the community and around the world: CONSERVE, ENGAGE and INSPIRE. Each word takes on myriad meanings when used to describe this young garden - a garden that turned 20 years old in September 2014. Like a person transitioning from teen to adult, the glimmering of potential is taking on the form of youthful maturity. The dreams of its founders are becoming a reality far more beautiful and robust than any of them could have imagined. The opening of the Eleanor and Nicholas Chabraja Visitor Center in October represented the final phase in the Garden's first master plan. Designed to LEED Gold standard, this project tied together the first two phases opened in 2009 and 2010, to create an integrated visitor experience with exceptional amenities including the Fogg Café and the Jane P. and Charles M. Berger Garden Shop. The response from our guests has been outstanding; our attendance has grown from about 90,000 when we opened the first phase in 2009 to 150,000 in 2014, and is projected to hit 180,000 in 2015. The growth of the Garden has been stunning, Charity Navigator reported that we were the 7th fastest growing not for profit in the United States in 2013 and they have also awarded us 4 stars, the highest possible for financial management. In the last ten years the Garden's budget has grown from $1.2 million to $4.4 million and the number of staff from 14 to 65. Few people are aware that Florida Gulf Coast University actually has a campus, The Kapnick Research and Education Center, right in the heart of Naples Botanical Garden. This high tech facility opened in January 2010 and currently is home to three FGCU professors and a host of researchers working on projects as diverse as green roofs and Everglades restoration.
  2. What are the organization's key strategies for making this happen?
    The Garden's mission is to connect people with plants in three ways: conserving and researching the biological diversity of our collections and the ecosystems of the 26 latitudes; engaging visitors of all ages in learning about plants, gardens and ecosystems; and inspiring visitors to value plants, gardens and natural habitats. A five-year strategic plan - with annual measurable goals and activities - guides the Garden through Fiscal Year 2015; a new planning cycle is already underway. Five strategic goals, each on track for successful accomplishment, have shaped the Garden's activities and fostered its success. First, the Garden increased revenue and sustained operations. Second, the Garden is completing a $25 million Capital/Endowment Campaign. Third, the Gardens have increased attendance each year and in 2015 anticipates welcoming 180,000 visitors.. Fourth, the Garden continues to expand its partnerships and educational programs with the goal of positioning itself as the region's authority on gardening and native plants. And finally, the Garden continues to assure that board and staff leadership is strong and meets best practices.
  3. What are the organization's capabilities for doing this?
    Guided by a board of trustees made up of dedicated community members, a committed staff of 65, and an enthusiastic and knowledgeable volunteer base of more than 800 individuals, the Garden is positioned for continued growth and service to the community. In 2014, the Garden introduced new gardens and facilities to the public; these include the Chabraja Visitor Center, Kapnick Hall, the Fogg Cafe and a much improved and expanded garden shop, all of which enhance the visitor experience and help generate ancillary income. The Garden continues to expand partnerships and educational programs with the goals of diversifying audience, expanding programming opportunities and becoming the region's expert resource on gardening and native plants. In addition to the Garden's robust regular calendar of classes, concerts and events, three major special events will positively impact earned income. A $150,000 grant from the State of Florida has allowed the Garden to increase its investment in the three events: a holiday light extravaganza, a juried sculpture show and an animatronic dinosaur exhibition. The first, Night Lights, has become a "must see" in the area; it is anticipated that 2015 attendance will rise from last year's 9,500 attendees to 12,000 people. The popular All Creatures Great and Small in 2015 was the Garden's first juried sculpture show presented in collaboration with the National Sculpture Society. Unearthed - Dinosaurs in the Garden! will enjoy a March-July 215 run at the Garden, and record attendance is anticipated. The Garden continuously enhances its website, mobile app, social media and e-communications with subscribers interested in its events and activities and plans to grow its database of subscribers from 110,000 to 13,000 households by the end of FY 2015.
  4. How will they know if they are making progress?
    Each of the five major goals in the Naples Botanical Garden's Strategic Plan has measurable annual goals as well as assigned major activities; detailed tasks and activities; a timeline; and resource and revenue allocations. The goals, activities and accomplishments - along with the Garden's fiscal year operating plan - are regularly reviewed by board and staff.
  5. What have and haven't they accomplished so far?
    Naples Botanical Garden has seen increased revenue from admissions, memberships, retail sales, facility rental and Fogg Cafe food sales. The Garden's Campaign Committee continues its successful efforts toward its $25 million Capital/Endowment Campaign, has enhanced donor relations and promoted planned gifts. Marketing and public relations strategies are clearly focused on increasing attendance and earned income revenue streams, particularly through its program of special events such as Night Lights, All Creatures Great and Small sculpture exhibition and Unearthed - Dinosaurs in the Garden!
Service Areas

Self-reported

Florida

Naples, FL

Accreditations

photos


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Financials

Financial information is an important part of gauging the short- and long-term health of the organization.

NAPLES BOTANICAL GARDEN INC
Fiscal year: Oct 01-Sep 30
Yes, financials were audited by an independent accountant.

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Operations

The people, governance practices, and partners that make the organization tick.

Naples Botanical Garden Inc.

Leadership

NEED MORE INFO ON THIS NONPROFIT?

Free: Gain immediate access to the following:
  • Address, phone and website
  • Forms 990 for 2014, 2013 and 2013
  • Board Chair and Board Members
  • Access to the GuideStar Community
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Principal Officer

Brian Holley

BIO

Brian Holley has been executive director of Naples Botanical Garden since 2005. He also served as executive director of Cleveland Botanical Garden (CBG) until February 2007. Prior to moving to Cleveland, he spent seventeen years at Royal Botanical Garden (RBG) in Burlington, Ontario. During that time he also published numerous articles, two children's books and hosted both a radio and a TV show. Holley led a successful $50 million capital campaign at CBG to fund an extensive expansion of facilities including a glasshouse that recreated Costa Rican and Madagascan environments. This project resulted in several international partnerships. The Green Corps, an urban farming program targeting at-risk youth was established during his tenure. This nationally acclaimed program currently has six inner city farms and employs over 100 at-risk youth. In 2010, Naples Botanical Garden completed a $30 million construction program that included 70 acres of gardens featuring the plants and cultures of the tropics and restoration of 90 acres of natural habitat. In October 2014 the Garden opened the Eleanor and Nicholas Chabraja Visitor Center, a 25,000 sq. facility designed to LEED Gold standards. The Garden is currently working to develop a $10 million endowment to support the Garden's operations. He has served on the boards of many organizations including The American Horticulture Society, Herb Society of America, Holden Parks Trust, Parkworks and The American Horticultural Therapy Association. He has also received The Key to the City of Cleveland from Mayor Michael White; The Professional Service Award from The American Horticulture Society; the Award of Merit from the American Public Garden Association; Award of Honor from the American Society of Landscape Architects and was Honorary President of the Herb Society of America. Holley is a graduate of Greater Naples Leadership, Class XIII.

Governance

BOARD CHAIR

Thomas D McCann

BOARD LEADERSHIP PRACTICES

GuideStar worked with BoardSource, the national leader in nonprofit board leadership and governance, to create this section, which enables organizations and donors to transparently share information about essential board leadership practices. Self-reported by organization


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BOARD ORIENTATION & EDUCATION

Does the board conduct a formal orientation for new board members and require all board members to sign a written agreement regarding their roles, responsibilities, and expectations?


RESPONSE NOT PROVIDED

CEO OVERSIGHT

Has the board conducted a formal, written assessment of the chief executive within the past year?


RESPONSE NOT PROVIDED

ETHICS & TRANSPARENCY

Have the board and senior staff reviewed the conflict-of-interest policy and completed and signed disclosure statements in the past year?


RESPONSE NOT PROVIDED

BOARD COMPOSITION

Does the board ensure an inclusive board member recruitment process that results in diversity of thought and leadership?


RESPONSE NOT PROVIDED

BOARD PERFORMANCE

Has the board conducted a formal, written self-assessment of its performance within the past three years?