Educational Institutions

Media Watch for Improving Womens Images in the Media

  • Santa Cruz, CA
  • http://www.mediawatch.com

Mission Statement

We are concerned about glamorizing racism, sexism and explicit violence in all forms of mass media. We provide a place for people to air their concerns and find ways to create media that reflects a more respectful, sane and peaceful world. Media Watch creates positive change through media literacy and teaching critical viewing skills to both students and adults. Our goal is to transform passive, inactive media consumers into active, participatory citizens.

Main Programs

  1. Sex, Power and the Media
  2. Media Literacy Videos
  3. Web site updating/Monthly Action Alert
  4. Web site updating/Monthly Action Alert
  5. Updating our Web site
  6. Low Power FM station by and for YOUTH

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Service Areas

Self-reported

International

ruling year

1990

Principal Officer

Source: Form 990N

Ann Simonton

Keywords

Self-reported

media literacy,education,self-esteem,body image,anti-pornogrpahy,rape,hate crime,violence,sex education, racism,sexism,media violence

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EIN

77-0226869

 Number

3601368277

Physical Address

501 Mission St.

Santa Cruz, 95060

Also Known As

Media Watch: Challenging Racism and Sexism in the Media

Contact

Cause Area (NTEE Code)

Alliance/Advocacy Organizations (B01)

Alliance/Advocacy Organizations (W01)

Alliance/Advocacy Organizations (R01)

IRS Filing Requirement

This organization is required to file an IRS Form 990-N.

Programs + Results

How does this organization make a difference?

Programs

Self-reported by organization

What are the organization's current programs, how do they measure success, and who do the programs serve?

Program 1

Sex, Power and the Media

What impact do media images have on our life? How does corporate controlled media affect democracy? Why does our culture eroticize inequality rather than mutuality and respect? This lecture, powerpoint discussion offers an insider's view on these topic and on advertising and an overview of gender stereotypes, portrayals of race and sexual intimacy. Our goal is to motivate students to use their First Amendment Rights through education and action, not censorship.

Category

Population(s) Served

Budget

Program 2

Media Literacy Videos

We distribute two educational videos

Category

Population(s) Served

Budget

Program 3

Web site updating/Monthly Action Alert

Since we are volunteer based this involves teaching html or web update techniques to students or other volunteers and updating our web's news and writing and mailing our monthly action altert

Category

Population(s) Served

Budget

Program 4

Web site updating/Monthly Action Alert

Since we are volunteer based this involves teaching html or web update techniques to students or other volunteers and updating our web's news and writing and mailing our monthly action altert

Category

Population(s) Served

Budget

Program 5

Updating our Web site

We hope to find help to upgrade and change our website to allow us to blog more and have a better interface with interested people signing up for our monthly alerts. We especially need a place to have a great ACTION section so people can easily write letters thanking or asking the media to consider a show or ad they have run.

Category

Population(s) Served

Budget

Program 6

Low Power FM station by and for YOUTH

we have the construction permit from FCC and are working to get funding to build a radio broadcast station that will be youth-led

Category

Arts, Culture & Humanities, General/Other

Population(s) Served

Ethnic/Racial Minorities -- General

Aging/Elderly/Senior Citizens

Female Youth/Adolescents (14 - 19 years)

Budget

$30,000.00

Charting Impact

Self-reported by organization

Five powerful questions that require reflection about what really matters - results.

  1. What is the organization aiming to accomplish?
    Our organization has taught media literacy to thousands of students for over 30 years, and now is starting a youth-led, commercial free, low power radio station. We have call letters KYTH-lp, 101.9FM, but we need your help to make this dream real for our youth. Join us in helping create a safe & unique place for youth to use their creativity, identity and voice to build a youth-led radio station & become positive social change agents! https://fundly.com/youth-led-truth-justice-radio-station
    all donations are tax-deductible and 100% go toward building this station!! Help us hand youth the microphone... the next generation has a lot to say.
  2. What are the organization's key strategies for making this happen?
    We are seeking crowd-funding donations through fundly.com just google: youth led truth and justice radio. . . We are writing grants, holding fundraisers and getting big businesses involved. If you have suggestions we are open to your ideas. Thank you for considering this important means for our youth to get engaged in many positive ways with community locally and youth across the globe.
  3. What are the organization's capabilities for doing this?
    We have over 30 years of experience working as a nonprofit organization and now have a solid team of 14 youth who are working hard to make this dream real for them. We are reaching out to youth ages 12 through 25 and want to especially target youth who may have little to do after school and who may not have the financial means to engage in society in positive ways.
  4. How will they know if they are making progress?
    We are an all volunteer organization so 100% of your donation will go toward the building of this station and our first year budget.
  5. What have and haven't they accomplished so far?
    We hope to raise 30 thousand dollars which will fund all broadcast equipment and our first year budget for rent, internet connections and infrastructure for our antenna placement. As of Dec. 22nd we have raised 1,990 dollars for our station.
Service Areas

Self-reported

International

Social Media

Blog

Funding Needs

Contributions;Grants

Videos

External Reviews

Source: greatnonprofits.org

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Financials

Financial information is an important part of gauging the short- and long-term health of the organization.

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Operations

The people, governance practices, and partners that make the organization tick.

Media Watch for Improving Womens Images in the Media

Leadership

NEED MORE INFO ON THIS NONPROFIT?

Free: Gain immediate access to the following:
  • Address, phone, website and contact information
  • Forms 990 for 2014
  • Board Members
  • Access to the GuideStar Community
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Principal Officer

Ann Simonton

Governance

BOARD LEADERSHIP PRACTICES

GuideStar worked with BoardSource, the national leader in nonprofit board leadership and governance, to create this section, which enables organizations and donors to transparently share information about essential board leadership practices. Self-reported by organization


RESPONSE NOT PROVIDED

BOARD ORIENTATION & EDUCATION

Does the board conduct a formal orientation for new board members and require all board members to sign a written agreement regarding their roles, responsibilities, and expectations?


RESPONSE NOT PROVIDED

CEO OVERSIGHT

Has the board conducted a formal, written assessment of the chief executive within the past year?


RESPONSE NOT PROVIDED

ETHICS & TRANSPARENCY

Have the board and senior staff reviewed the conflict-of-interest policy and completed and signed disclosure statements in the past year?


RESPONSE NOT PROVIDED

BOARD COMPOSITION

Does the board ensure an inclusive board member recruitment process that results in diversity of thought and leadership?


RESPONSE NOT PROVIDED

BOARD PERFORMANCE

Has the board conducted a formal, written self-assessment of its performance within the past three years?