Arts, Culture, and Humanities

Friends Of Peralta Hacienda Historical Park

  • Oakland, CA
  • http://www.peraltahacienda.org

Mission Statement

The Friends of Peralta Hacienda supports all of Oakland by providing affordable education, art, and environmental programming for local children and youth and giving voice to Oakland's unforgettable stories. A museum in Fruitvale for all of Oakland – making a community for everyone!

Peralta Hacienda Historical Park promotes understanding, historical healing and community amid change and diversity.  We present and interpret the untold history of the Peralta rancho and the stories of Fruitvale, Oakland, community today, giving voice to the many cultures that have created – and are still transforming – California. The six-acre park and historic house form an arts and educational hub for local families and youth, and regional center for historical inquiry and discovery.

Peralta Hacienda serves the community by providing an open space, as well as a safe place for dialogue, art, culture, engagement, consensus-building and problem-solving. Peralta Hacienda helps build social connectedness. It offers educational programs that give young people opportunities to learn about and share their own and their neighbors' histories. Its programs bring generations together and help deepen the community's essential bonds of trust and reciprocity that lie at the heart of a healthy community.

Peralta Hacienda is a major community asset. In the heart of Fruitvale (Oakland), this major educational center and museum has created a place where people come to learn and create bonds in rising counterpoint to Oakland's most pressing problems. The historical park is a nationally significant historic site and is considered the birthplace of Oakland.

Main Programs

  1. Community Tour Leader Corps
  2. Community Exhibit Partnership
  3. Project Sharing Oakland's Stories (SOS)
  4. School Field Trips
  5. A.C.E. Summer Camp (Arts, Culture and Environment)
  6. Community Gardens
Service Areas

Self-reported

California

We serve the Fruitvale District of Oakland, Oakland, the wider Bay Area, nationally and internationally.

Fruitvale has the most racially, ethnically, and culturally diverse population in Oakland, which is one of the most diverse cities in California and the nation. Recent immigrants make up a large percentage of Fruitvale's population of 55,000. Latinos represent approximately 55%, Asians 20%, African Americans 20%, and Caucasians 4%. Fruitvale also has one of the highest urban concentrations of Native Americans in the US at 1%. Both Fruitvale's and Oakland's population are more diverse than the area as a whole: The Greater Bay Area's population of 8M in 2010 was just 25% Latino and 7% African American. East Oakland's Latino population is growing, part of a nationwide trend.

The park is surrounded by census tracks classified in the 'most severely distressed' category in the US economically, according to the Northern California Community Loan Fund's 2013 figures. About a third (34%) of Fruitvale residents were participating in either CalWORKS or Medi-Cal. This compares to about 9.4% countywide.

Forty percent of Fruitvale residents ages 25 and over do not have a high school degree. The need for educational support, for both high school and college pipelines for both youth and adults is fundamental throughout East Oakland.

There is also a large groups of recent immigrants in Fruitvale coming from Southeast Asia (Cambodia, Laos); the Middle East; Africa; and the Pacific Islands. These immigrant groups struggle to integrate with limited English language and limited financial means.

ruling year

1999

Principal Officer

Self-reported

Ms. Holly Alonso

Keywords

Self-reported

community, after-school, history, museum, ecology, mentor, garden, recreation, diverse, arts, culture

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Also Known As

Peralta Hacienda

EIN

94-3317442

 Number

6748438089

Physical Address

2465 34th Ave

Oakland, CA 94601

Contact

Cause Area (NTEE Code)

Cultural, Ethnic Awareness (A23)

Community, Neighborhood Development, Improvement (S20)

Agricultural, Youth Development (O52)

IRS Filing Requirement

This organization is required to file an IRS Form 990 or 990-EZ.

Programs + Results

How does this organization make a difference?

Overview

Self-reported by organization

The goal of the Peralta Hacienda is to promote understanding, historical healing and community amid change and diversity. Every visitor makes history at Peralta Hacienda Historical Park through collaborative community exhibitions, school field trips, community-lead historic house tours and community-lead celebrations at the park. Peralta Hacienda Historical Park helps under-represented community members connect to their neighborhood by telling their stories through our oral history projects and collaborative exhibition programs.

SOME OF OUR MOST POWERFUL PROJECTS MAKING A HUGE IMPACT :

School Field trips: Peralta Hacienda gave 100 schools in the Bay Area the chance to explore the history of the region from a multicultural perspective.

Faces of Fruitvale project: Documentation of unique human stories was attained during an important evaluation process for this project, Faces of Fruitvale. It focused on the value of telling your story. It tremendously helped local residents in the community to understand why things are as they are, and how things can change through their agency, promoting historical healing and activism for Native Americans, Latinos, Southeast Asians, and many others. These stories were completed with Storycorps, our biggest collaborator in this phase, recording over 100 stories at Peralta Hacienda.
These evaluations and story telling helps underrepresented populations in creating pride and removing stigma while revealing these unknown cultures to the mainstream, fostering understanding and respect.

Athena Project: Traditional arts support cultural pride and tell the stories of Fruitvale's diverse cultures. The Athena Project has been a huge success in collaboration with the CA College of the Arts by bringing college students and faculty to mentor local middle school and high school students together to create public art. Their most recent collaboration is a 40-foot mural, now on display in delaFuente Plaza near Fruitvale Bart Station.

Camp A.C.E.: Serving low-income youth, Camp A.C.E. has played a major role in providing NO cost summer camp to over 250 youth in the surrounding areas. Keeping children involved and excited learning about ecology, art, culture, history, and stewardship means keeping kids off the streets and safe. It has also provided much-need paid training for teen youth camp counselors. Camp A.C.E. is growing and needs additional funding to provide for this program. This camp is crucial in teaching respect and harmony among community youth while giving them rigorous science activities, daily outdoor play, and a sense of ecological awareness in their neighborhood.

Programs

Self-reported by organization

What are the organization's current programs, how do they measure success, and who do the programs serve?

Program 1

Community Tour Leader Corps

In the Community Tour Leaders Corps (CTLC), neighbors integrate their own stories into presentations and dialogues with visitors as tour leaders, both “presenting the untold history of the Peralta rancho” and that of “the Fruitvale community today” in the words of the mission statement. Participants gain insight into the perspectives of their neighbors of other cultures during training and tours, “promoting community amid change and diversity,” as well as fostering “understanding and historical healing” as the mission statement proposes. Diverse Fruitvale residents will tell their own stories to visitors while unfolding site history, thereby “giving voice to the many cultures that are transforming California.” In so doing, they engage to sustain a major cultural resource in their community.

Category

Arts, Culture & Humanities

Population(s) Served

General Public/Unspecified

Budget

Program 2

Community Exhibit Partnership

Systematically empowers community groups to develop their own voices and to reach the wider public effectively, with Peralta Hacienda providing creative mentorship and a public museum setting. Changing exhibits developed in this special model partnership will “present the untold history…of the Fruitvale community today,” “giving voice to the many cultures… that are…transforming California,” as in the mission. Rhythm of the Refugee: A Cambodian Journey of Healing, on display through October 2012 is an example of a partnership between Peralta Hacienda and community groups to create an exhibit.

Category

Arts, Culture & Humanities

Population(s) Served

Poor/Economically Disadvantaged, Indigent, General

Disabled, General or Disability Unspecified

Budget

Program 3

Project Sharing Oakland's Stories (SOS)

Project S.O.S (Sharing Oakland’s Stories) is a digital storytelling program for high school students in Oakland, specifically the Fruitvale neighborhood. Having completed two successful sessions, the third session will take community storytelling to the next level. Throughout the 16 week class, high school students from the Fruitvale community will each create four short documentary style films which will explore their experiences in the Fruitvale community. Students will meet once a week for in-class exercises and instruction and once a week in a one on one setting with a mentor (volunteer local filmmaker, college student intern, etc.) for additional pre production, shooting, and editing. Students will gain valuable communication and storytelling skills as well as technical training in filmmaking equipment and techniques. At the end of the program, students will showcase their films at a community screening, followed by a Q&A. Students will also update a blog on which the community can follow their progress.

Category

Population(s) Served

Youth/Adolescents only (14 - 19 years)

Budget

Program 4

School Field Trips

Peralta Rancho Life field trip teaches 3rd and 4th graders about California history through all hands-on activities, such as roping steer, making corn husk dolls, and making candles. Ohlone Daily life teaches 3rd and 4th graders about the Native Americans that lived in this area through hands-on learning, such as making a buck skin pouch and making chia seed cakes to eat.

Category

Education

Population(s) Served

Children Only (5 - 14 years)

General Public/Unspecified

Budget

Program 5

A.C.E. Summer Camp (Arts, Culture and Environment)

Serving 200 children aged 5-15 in an interactive summer camp in July and August every year.

Category

Youth Development

Population(s) Served

Children Only (5 - 14 years)

Poor/Economically Disadvantaged, Indigent, General

Budget

Program 6

Community Gardens

The Community Gardens at the Peralta Hacienda Historical Park are tended by 15 Laotian local Mien families, who are practicing the traditional arts of cultivation and cooking with the plants from their garden plots.

Category

Food, Agriculture & Nutrition

Population(s) Served

Immigrants/Newcomers/Refugees

Ethnic/Racial Minorities -- General

Budget

Charting Impact

Self-reported by organization

Five powerful questions that require reflection about what really matters - results.

  1. What is the organization aiming to accomplish?
    Peralta Hacienda Historical Park needs to grow to adapt to its surrounding growing community. We aim to expand and build new facilities which will create a vital, safe center for Fruitvale youth. In expanding our museum, we will accomplish to create a larger variety of programs to keep youth off the streets and drop or stop negative activities in the area. The Historic Core project includes a new public performance space, Pavilion of California Cultures; a 1821 adobe interpretive structure and Museum without Walls on the footprint on the 1840 adobe; an archeological viewing pit.

    ACCOMPLISH NEW FACILITIES, HISTORIC CORE:
    At present, Peralta Hacienda is bursting at the seams and needs expanded facilities. The next major step in fulfilling Peralta Hacienda's accomplishment is to physically grow in space. We are hoping to provide new facilities under our master plan finished by 2018. Under the name, Historic Core, we aim to provide better for our community programs and also help better express the dazzling diversity of cultures in Oakland to celebrate its diverse historical roots. In creating a new public performance space, gallery in the Pavilion of California Cultures, we hope to see an area for the arts and educational activities and also food events as well as become a nationally significant heritage desitnation.

    Without this accomplished space, we can not host fieldtrips when it rains; we can not have large scale events due to lack of large scale stage. Our temporary exhibits are restricted to a tiny room in the historical house.

    Hence, the new structures will enhance the organization's ability to serve the public in all that it does. The "Museum without Walls" (historic core plan in progress) will offer a major gallery for the Community Voices program. It will provide a large indoor space for workshops and events. We will be able to give outdoor hands-on school field trips greatly increasing winter program capacity. Our community and youth programs will expand from the small community center we have at present. Activities in the Food events area will be able to take place showing the principles of food sustainability for California and the nation. It will make gatherings possible to celebrate Fruitvale's cultural food, food from the community gardens, and local restaurants. The new facilities will transform life for Fruitvale residents, and offer Oakland and the wider Bay Area a destination to learn and celebrate.

    The new facilities will strengthen the identities of youth who do not feel entitled to share in the American Dream and those of marginalized adults. The Museum without Walls will represent their stories and those of their families in a beautiful public place. The project will be meaningful to all cultures in a multi-sensory spatial experience. They will see their own families' journeys, and those of their neighbors and classmates, in the Pavilion of California Cultures.
  2. What are the organization's key strategies for making this happen?
    The Peralta Hacienda is structured to serve its community by directly involving community members in developing and implementing its programs. Temporary exhibitions at the Peralta Hacienda are developed through collaborations between community members, artists, and scholars. The permanent exhibits about the Peralta Hacienda are available in both English and Spanish, as well as multi-lingual audio tours. Community members use the park and rental facilities for celebrations, classes, workshops, and events which they organize and the Hacienda helps to promote. The Hacienda develops school field trips, lectures, workshops, and summer camps to educate the public about the history of the Hacienda and the ecology of the park through interactive activities and storytelling. The Hacienda uses community members as docents and has a robust corps of volunteers who maintain the park monthly. All of these approaches help the community to drive the activity at the park, and help it achieve its goal of bringing the community together.
  3. What are the organization's capabilities for doing this?
    The Peralta Hacienda Historical Park has a talented staff, a knowledgeable and robust board, and a deep corps of volunteers who all contribute to the success of the organization. The priority of each level of the organization is to serve the community and the mission by working directly with community members.

    We currently have two full-time staff members; three part-time staff members; and over 1000 community volunteers.

    We are looking forward to our partnership with California State University-East Bay in order to have students worked as trained docents, interns, and program assistants. It will be a powerful partnership to help local students gain work experience in the community. The students will be coming from studies in the following disciplines: anthropology; geology; education; environmental studies; and library sciences.
  4. How will they know if they are making progress?
    The Peralta Hacienda Historical Park has qualitative and quantitative evaluations of its programs and activities. The Hacienda staff and board are sensitive to visitor and volunteer feedback about events, and review written evaluations of programs. Increased attendance, memberships, annual donations, and numbers of community partners are all indicators that the mission and activities of the Hacienda are meeting community expectations.

    We have quarterly reports that evaluation our progress on the numerous programs being held at Peralta Hacienda Historical Park.
  5. What have and haven't they accomplished so far?
    The Peralta Hacienda Historical Park is in need of completing development on the Historic Core of the park. The new facilities, yet to be completed, in the Historic Core will greatly expand the Hacienda's abilities to serve larger audiences, and more comfortably accommodate existing programs and activities. With the new Pavilion of California Cultures, more temporary exhibit space will be available for our collaborative community exhibits. In addition the Pavilion will be better suited than our current facilities for school field trips and large tours. The new plaza space will feature a stage, lighting, and sound hardware which will improve our ability to host large events. The completion of the historic core will help the Hacienda expand its capacity to serve more community members at once, and help endow a Director of History position to oversee Hacienda programs.
Service Areas

Self-reported

California

We serve the Fruitvale District of Oakland, Oakland, the wider Bay Area, nationally and internationally.

Fruitvale has the most racially, ethnically, and culturally diverse population in Oakland, which is one of the most diverse cities in California and the nation. Recent immigrants make up a large percentage of Fruitvale's population of 55,000. Latinos represent approximately 55%, Asians 20%, African Americans 20%, and Caucasians 4%. Fruitvale also has one of the highest urban concentrations of Native Americans in the US at 1%. Both Fruitvale's and Oakland's population are more diverse than the area as a whole: The Greater Bay Area's population of 8M in 2010 was just 25% Latino and 7% African American. East Oakland's Latino population is growing, part of a nationwide trend.

The park is surrounded by census tracks classified in the 'most severely distressed' category in the US economically, according to the Northern California Community Loan Fund's 2013 figures. About a third (34%) of Fruitvale residents were participating in either CalWORKS or Medi-Cal. This compares to about 9.4% countywide.

Forty percent of Fruitvale residents ages 25 and over do not have a high school degree. The need for educational support, for both high school and college pipelines for both youth and adults is fundamental throughout East Oakland.

There is also a large groups of recent immigrants in Fruitvale coming from Southeast Asia (Cambodia, Laos); the Middle East; Africa; and the Pacific Islands. These immigrant groups struggle to integrate with limited English language and limited financial means.

Social Media

Funding Needs

Friends needs funding to cover operational expenses in support of our programs.

Affiliations + Memberships

American Association of Museums - Member

Videos

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External Reviews

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Financials

Financial information is an important part of gauging the short- and long-term health of the organization.

FRIENDS OF PERALTA HACIENDA HISTORICAL PARK
Fiscal year: Jul 01-Jun 30
Yes, financials were audited by an independent accountant.

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Operations

The people, governance practices, and partners that make the organization tick.

Friends Of Peralta Hacienda Historical Park

Leadership

NEED MORE INFO ON THIS NONPROFIT?

Free: Gain immediate access to the following:
  • Address, phone, website and contact information
  • Forms 990 for 2015, 2014 and 2013
  • Board Chair, Board Co-Chair and Board Members
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Principal Officer

Ms. Holly Alonso

Governance

BOARD CHAIR

Dale Hagen

Alameda County Lead Poisoning Prevention Agency

BOARD LEADERSHIP PRACTICES

GuideStar worked with BoardSource, the national leader in nonprofit board leadership and governance, to create this section, which enables organizations and donors to transparently share information about essential board leadership practices. Self-reported by organization

Yes

BOARD ORIENTATION & EDUCATION

Does the board conduct a formal orientation for new board members and require all board members to sign a written agreement regarding their roles, responsibilities, and expectations?

No

CEO OVERSIGHT

Has the board conducted a formal, written assessment of the chief executive within the past year?

Yes

ETHICS & TRANSPARENCY

Have the board and senior staff reviewed the conflict-of-interest policy and completed and signed disclosure statements in the past year?

Yes

BOARD COMPOSITION

Does the board ensure an inclusive board member recruitment process that results in diversity of thought and leadership?

No

BOARD PERFORMANCE

Has the board conducted a formal, written self-assessment of its performance within the past three years?


ORGANIZATIONAL DEMOGRAPHICS

In order to support nonprofits and gain valuable insight for the sector, GuideStar worked with D5—a five-year initiative to advance diversity, equity, and inclusion in philanthropy—in creating a questionnaire. This section is a voluntary questionnaire that empowers organizations to share information on the demographics of who works in and leads organizations. To protect the identity of individuals, we do not display sexual orientation or disability information for organizations with fewer than 15 staff. Any values displayed in this section are percentages of the total number of individuals in each category (e.g. 20% of all Board members for X organization are female).

Gender
Race & Ethnicity
Sexual Orientation

This organization reports that it does not collect this information.

Disability

We do not display disability information for organizations with fewer than 15 staff.

Diversity Strategies
Yes
We track retention of staff, board, and volunteers across demographic categories
No
We track income levels of staff, senior staff, and board across demographic categories
No
We track the age of staff, senior staff, and board
Yes
We track the diversity of vendors (e.g., consultants, professional service firms)
No
We have a diversity committee in place
No
We have a diversity manager in place
No
We have a diversity plan
Yes
We use other methods to support diversity