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More Money, More Demand: Results of the 2006 GuideStar Nonprofit Economic Survey

December 2006

For the third year in a row, the majority of participants in GuideStar's nonprofit economic survey reported that contributions to their organizations had either increased or stayed about the same as contributions during the previous year. For the fourth consecutive year, a substantial majority also said that demand for their organizations' services had grown.

Contribution Levels

Asked, "Did total contributions to your organization increase, decrease, or stay about the same during the first nine months of this year compared to the first nine months of 2005?" half of more than 3,700 respondents stated that contributions had increased. Another 27 percent said that contributions had stayed the same. Only 19 percent reported that contributions had decreased.

These numbers represent a dramatic change from the results of GuideStar's first nonprofit economic survey, conducted in November 2002. At that time, nearly half (48 percent) of 2,600-plus participants said that contributions during the first 10 months of 2002 had decreased compared to contributions during the first 10 months of 2001:

Change in Contributions

GuideStar SurveyContributions DecreasedContributions Stayed about the SameContributions IncreasedDon't Know
October 200619%27%50%4%
October 200522%26%49%3%
October 200423%24%50%3%
October 200335%22%39%4%
November 200248%22%28%3%


The results of this year's survey were remarkably similar for all regions of the country and for nonprofits working in all subject areas. Respondents from large nonprofits (annual expenditures of $500,000 or more) were most likely to report increased contributions.

More Demand

Reports of increased demand were even more consistent. Asked, "Did demand for your organization's services increase, decrease, or stay about the same during the first nine months of this year compared to the first nine months of 2005?" 72 percent of participants stated that demand had grown. This is the fourth consecutive year in which at least 70 percent of participants reported increased demand:

Change in Demand

GuideStar SurveyDemand DecreasedDemand Stayed about the SameDemand IncreasedDon't Know
October 20064%23%72%2%
October 20055%24%70%2%
October 20045%23%71%2%
October 20036%22%70%2%

Grantmakers

A majority (52 percent) of grantmakers reported that the grants awarded by their organizations increased during the first nine months of the year compared to the first nine months of 2005. These results continue a steady trend upward:

Change in Amounts Awarded

GuideStar SurveyAmounts Awarded DecreasedAmounts Awarded Stayed about the SameAmounts Awarded IncreasedDon't Know
October 200614%32%52%3%
October 200513%38%47%2%
October 200419%33%45%2%
October 200332%35%32%2%
November 200240%28%18%15%


Some 51 percent of grantmakers reported that applications to their organizations for funding had increased during the first nine months of this year compared to the first nine months of 2005. For three out of the last four years, at least half of grantmakers have reported an increase in the number of grant applications:

Change in Number of Grant Applications

GuideStar SurveyApplications DecreasedApplications Stayed about the SameApplications IncreasedDon't Know
October 20067%37%51%5%
October 20058%42%45%5%
October 20045%39%51%6%
October 20039%36%50%6%

About the Survey

GuideStar e-mailed 44,926 messages inviting GuideStar Newsletter subscribers associated with public charities and private foundations to participate in the survey; 3,820, or 8.5 percent, of these individuals took the survey on-line between October 9 and 23, 2006. Some 99 percent of these participants were associated with nonprofit organizations, and at least 1,371 organizations were represented in the survey.

Read the full survey report >

Suzanne E. Coffman, December 2006
© 2006, Philanthropic Research, Inc. (GuideStar)

Suzanne Coffman is GuideStar's director of communications and editor of the Newsletter.