The findings of the late fall nonprofit fundraising study, which compare fundraising results during the first nine months of 2011 to those during the same period a year ago, present a glass half empty/glass half full picture:
Participants' predictions for the end of 2011 and for 2012 continue the half empty/half full scenario:
Download a free copy of the survey report
The Nonprofit Research Collaborative (NRC) conducts surveys three times a year. View prior NRC reports
This survey was conducted online in October 2011 about fundraising results from January through September 2011 compared with the same period in 2010, and about plans for 2012. The 875 respondents form a convenience sample. There is no margin of error, as it is not a random sample of the population studied. Reported results are statistically significant using chi-square analysis by organizational size. There were no statistically significant differences when comparing organizational responses grouped by organizational mission (subsector) or region of the United States.
Six organizations form the NRC. Each has, at a minimum, a decade of direct experience studying nonprofits' charitable receipts or fundraising practices. Partners are: Association of Fundraising Professionals; Blackbaud, Inc.; The Center on Philanthropy at Indiana University; Giving USA Foundation; GuideStar USA, Inc.; and the National Center for Charitable Statistics at the Urban Institute.
Publication date: December 2011
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