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Welcome to Charting Impact

Charting Impact is led by three organizations that have worked across the nonprofit and philanthropic sector for decades. The BBB Wise Giving Alliance, GuideStar USA, and Independent Sector each bring unique strengths and capabilities to this joint effort.

Charting Impact helps your organization maximize its impact and tell your story in an accessible, concise way. People want to help you make a difference—through donations, volunteering, and more—but often struggle to find a clear, compact, consistent resource that helps them understand what individual nonprofits are working to achieve. Your responses to five simple yet powerful questions will enable your organization, your supporters, and the nonprofit community collectively to serve people across the country and around the world more effectively.

Charting Impact encourages strategic thinking about how you will achieve your goals. It also creates a report that lets you share concise, detailed information about plans and progress with key stakeholders, including the public. It was designed with several benefits in mind, including:

  • Encouraging people to invest their money, time, and attention in effective organizations.
  • Helping your organization highlight the difference you make.
  • Positioning your organization to work with and learn from other organizations.
  • Helping your organization sharpen your approaches to making a difference.

Get Started

  1. You must have GuideStar credentials to log in to Charting Impact. If you are not already registered with GuideStar follow these steps to get your credentials:

    1. Click the Register link under the GuideStar logo in the upper left of this page.
    2. Complete and submit the registration form.
    3. You will receive a confirmation e-mail. Verify your e-mail address by clicking the link provided in the e-mail.

    Note: If your organization has a parent organization, your parent organization must register you for Charting Impact. If you do not have a separate EIN, you will need to ask your parent organization to assign a Charting Impact report to you.

    If your organization is a religious institution, follow these instructions to have it added to the GuideStar database.

  2. Log in to GuideStar.
  3. Click the yellow Update Nonprofit Report button found at the top of most pages on our site.
  4. Follow the instructions in the blue box at the bottom of the page that comes up.
  5. Once you have claimed your organization’s report, return to www.chartingimpact.org and log in there.
Charting Impact logo

Charting Impact's 5 Questions

What is your organization aiming to accomplish?

What are your strategies for making this happen?

What are your organization's capabilities for doing this?

How will your organization know if you are making progress?

What have and haven't you accomplished so far?