Programs and results
What we aim to solve
Spring 2017 results of annual statewide standardized tests report that only 33% of Boston public school students in grades 3-8 perform at ‘proficient’ or higher levels in English Language Arts, as compared to 50% statewide. We know that one in six children who are not reading proficiently in 3rd grade do not graduate from high school on time. We also know that students who live in poverty are three times more likely to drop our or fail to graduate on time than their more affluent peers; if they also read poorly the rate is six times greater than for proficient readers. For black and Latino students, the combined effect of poverty and poor reading skills in the third grade makes those students eight times more likely to drop out or fail to graduate on time. This problem is compounded by the fact that most students also do not have a trained librarian at their school to promote literacy, or ready access to a wide variety of books in their classrooms or available to bring home.
Our programs
What are the organization's current programs, how do they measure success, and who do the programs serve?
Authors-in-Schools
We cultivate children's curiosity, creativity and academic achievement by bringing acclaimed children's authors and illustrators into under-resourced K-8 Boston public schools, for visits and writing workshops at no cost to the school or students. We align these visits and workshops in such a way that curriculum is enhanced and illuminated.
What's New in Children's Books
Wondermore has established itself as a leader in enlightening and informing parents and educators about “What’s New in Children’s Books” through our eponymous conference, held in Boston each November.
Where we work
External reviews

Videos
Our results
How does this organization measure their results? It's a hard question but an important one.
Number of students who demonstrate improved overall literacy
This metric is no longer tracked.Totals By Year
Population(s) Served
Children and youth
Related Program
Authors-in-Schools
Type of Metric
Output - describing our activities and reach
Direction of Success
Increasing
Context Notes
Number of students served by a curriculum-aligned Authors-in-Schools visit that reinforces literacy and encourages reading.
Number of books distributed
This metric is no longer tracked.Totals By Year
Population(s) Served
Children and youth
Related Program
Authors-in-Schools
Type of Metric
Output - describing our activities and reach
Direction of Success
Increasing
Context Notes
Donated books related to an Authors-in-Schools classroom visit to students, classrooms, and school libraries in Boston.
Number of author/illustrator visits
This metric is no longer tracked.Totals By Year
Population(s) Served
Children and youth
Related Program
Authors-in-Schools
Type of Metric
Output - describing our activities and reach
Direction of Success
Increasing
Context Notes
Number of visits by authors and illustrators to underserved K-8 Boston public schools.
Number of classrooms visited
This metric is no longer tracked.Totals By Year
Population(s) Served
Children and youth
Related Program
Authors-in-Schools
Type of Metric
Output - describing our activities and reach
Direction of Success
Increasing
Context Notes
Number of classrooms of students participating in an Authors-in-Schools visit facilitated by Wondermore in an underserved K-8 Boston public schools.
Goals & Strategy
Learn about the organization's key goals, strategies, capabilities, and progress.
Charting impact
Four powerful questions that require reflection about what really matters - results.
What is the organization aiming to accomplish?
By working directly with Boston public school educators, Wondermore’s programming addresses the lack of reading resources, both in school and at home, for low-income K-8 Boston public schools students. Since launching our program in 2004, Wondermore has inspired over 10,000 young readers, and brought 52 authors and illustrators into classrooms in more than 40 elementary and middle schools in Boston. Just in the last year, 2,600 students participated in an Authors-in-Schools visit during one of 117 classroom sessions. And, beginning in September of 2017, we have been able to give a book to every student in every classroom participating in our program to keep and take home, an extension of our programming that further supports our focus on reading.
What are the organization's key strategies for making this happen?
Each year, we have a target number of schools with which we would like to partner, based on strategic plan work and fundraising realities. Then, we balance requests from schools with author availability and curriculum alignment and begin the important work of collaborating with authors and illustrators, publishing houses and our local bookstore partners to keep the costs of the visits within our budget.
What are the organization's capabilities for doing this?
In 2014, Wondermore made a decision to expand its core program of bringing authors and illustrators into underserved schools by growing the number of annual visits and the number of schools and students served. To support this growth, Wondermore doubled its staff from one part-time employee to two. In 2017, we added a 3rd part time staff person.
Together, these three employees run the operations of the organization: vetting and approving schools for visits, working with teachers to identify areas of curriculum which could be enhanced by an author or illustrator visit, contacting authors and illustrators and coordinating the logistics of their visits, communicating with publishing houses and others to seek donations of books for school visits, and managing all the donor outreach and development work that allows us to continue our programming. Growing our staff has increased our salary expense, but is critical to our growth and enabling us to meet the increasing demand for our programs.
What have they accomplished so far and what's next?
The population of students we serve is diverse, so we develop visits from authors/illustrators of color or a bi-lingual or multi-cultural authors/illustrators – someone whose persona or work resonates with the students. Often, an Authors-in-Schools visit facilitated by Wondermore is the first time students interact directly with one of these important role models. Our research has shown that as role models, their message to kids regarding the importance of reading, writing, or illustration – and how accessible these skills are to everyone – makes a very deep impression. Demographic information published by the Boston Public Schools in 2016 shows that 86% of their students identify as non-white, and 45% do not have English as a first language. Reflecting this student population, of the authors and illustrators whom Wondermore has brought to schools in the last two years, 79% are themselves people of color and/or focus their work primarily on multi-racial or multi-cultural themes.
How we listen
Seeking feedback from people served makes programs more responsive and effective. Here’s how this organization is listening.
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Who are the people you serve with your mission?
Wondermore promotes literacy by bringing diverse authors and illustrators to Boston-area Title 1 schools, enabling students to see themselves in books they read. As a small Boston-area nonprofit, we run curriculum-aligned author visits in Title 1 Schools across the city. We predominantly serve students from diverse backgrounds.
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How is your organization using feedback from the people you serve?
To identify bright spots and enhance positive service experiences, To make fundamental changes to our programs and/or operations, To inform the development of new programs/projects, To identify where we are less inclusive or equitable across demographic groups, To strengthen relationships with the people we serve
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What significant change resulted from feedback?
We recently moved all our programming in Boston-area schools to a virtual format after consulting with schools and authors and cautiously discussed the altered situation with all participants. Based on this feedback, we adjusted the programming with an adjusted concept that better works for the online format.
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Which of the following feedback practices does your organization routinely carry out?
We collect feedback from the people we serve at least annually, We take steps to get feedback from marginalized or under-represented people, We aim to collect feedback from as many people we serve as possible, We take steps to ensure people feel comfortable being honest with us, We look for patterns in feedback based on people’s interactions with us (e.g., site, frequency of service, etc.), We engage the people who provide feedback in looking for ways we can improve in response, We act on the feedback we receive
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What challenges does the organization face when collecting feedback?
It is difficult to get the people we serve to respond to requests for feedback
Financials
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Operations
The people, governance practices, and partners that make the organization tick.
Connect with nonprofit leaders
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- Analyze a variety of pre-calculated financial metrics
- Access beautifully interactive analysis and comparison tools
- Compare nonprofit financials to similar organizations
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Connect with nonprofit leaders
SubscribeBuild relationships with key people who manage and lead nonprofit organizations with GuideStar Pro. Try a low commitment monthly plan today.
- Analyze a variety of pre-calculated financial metrics
- Access beautifully interactive analysis and comparison tools
- Compare nonprofit financials to similar organizations
Want to see how you can enhance your nonprofit research and unlock more insights? Learn More about GuideStar Pro.
Wondermore Inc.
Board of directorsas of 02/14/2022
Scotty McConnaughey
Aimee Fukuchi Bryant
Nutter McClennen & Fish LLP
Justin Kesselman
Scotty McConnaughey
Aberdeen Standard Investments
Deborah Froggatt
Jody Trinchet
Leah Daly
Deborah Froggatt
Cassandra Prince
Louis Dale
Adekunle Babalola
Thomas Cooperrider
Poonam Nande-Stevenson
Judi Seldin
Board leadership practices
GuideStar worked with BoardSource, the national leader in nonprofit board leadership and governance, to create this section.
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Board orientation and education
Does the board conduct a formal orientation for new board members and require all board members to sign a written agreement regarding their roles, responsibilities, and expectations? Yes -
CEO oversight
Has the board conducted a formal, written assessment of the chief executive within the past year ? Yes -
Ethics and transparency
Have the board and senior staff reviewed the conflict-of-interest policy and completed and signed disclosure statements in the past year? Yes -
Board composition
Does the board ensure an inclusive board member recruitment process that results in diversity of thought and leadership? Yes -
Board performance
Has the board conducted a formal, written self-assessment of its performance within the past three years? No
Organizational demographics
Who works and leads organizations that serve our diverse communities? Candid partnered with CHANGE Philanthropy on this demographic section.
Leadership
The organization's leader identifies as:
Race & ethnicity
Gender identity
Sexual orientation
Disability
We do not display disability information for organizations with fewer than 15 staff.
Equity strategies
Last updated: 02/14/2022GuideStar partnered with Equity in the Center - an organization that works to shift mindsets, practices, and systems to increase racial equity - to create this section. Learn more
- We review compensation data across the organization (and by staff levels) to identify disparities by race.
- We ask team members to identify racial disparities in their programs and / or portfolios.
- We analyze disaggregated data and root causes of race disparities that impact the organization's programs, portfolios, and the populations served.
- We disaggregate data to adjust programming goals to keep pace with changing needs of the communities we support.
- We employ non-traditional ways of gathering feedback on programs and trainings, which may include interviews, roundtables, and external reviews with/by community stakeholders.
- We disaggregate data by demographics, including race, in every policy and program measured.
- We have long-term strategic plans and measurable goals for creating a culture such that one’s race identity has no influence on how they fare within the organization.
- We seek individuals from various race backgrounds for board and executive director/CEO positions within our organization.
- We have community representation at the board level, either on the board itself or through a community advisory board.
- We help senior leadership understand how to be inclusive leaders with learning approaches that emphasize reflection, iteration, and adaptability.
- We engage everyone, from the board to staff levels of the organization, in race equity work and ensure that individuals understand their roles in creating culture such that one’s race identity has no influence on how they fare within the organization.