Disease, Disorders, Medical Disciplines

The Skin Cancer Foundation

aka The Skin Cancer Foundation

New York, NY

Mission

The Skin Cancer Foundation has set the standard for educating the public and the medical profession about skin cancer, its prevention by means of sun protection, the need for early detection, and prompt, effective treatment. It is the only international organization devoted solely to combating the world's most common cancer.




Ruling Year

1978

Principal Officer

Mr. Dan Latore

Main Address

149 Madison Avenue Suite 901

New York, NY 10016 USA

Keywords

skin cancer, melanoma, squamous cell, basal cell, actinic keratosis, sun protection, prevention, detection, treatment, medical seminars, research grants, public health

EIN

13-2948778

 Number

7432518064

Cause Area (NTEE Code)

Cancer (G30)

IRS Filing Requirement

This organization is required to file an IRS Form 990 or 990-EZ.

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Social Media

Programs + Results

What we aim to solve New!

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Our programs

What are the organization's current programs, how do they measure success, and who do the programs serve?

SOURCE: Self-reported by organization

Program Overview

Sun Smart U

Research Grant Program

Road to Healthy Skin Tour

SkinCancer.org

Where we workNew!

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Charting Impact

Five powerful questions that require reflection about what really matters - results.

SOURCE: Self-reported by organization

What is the organization aiming to accomplish?

What are the organization's key strategies for making this happen?

What are the organization's capabilities for doing this?

How will they know if they are making progress?

What have and haven't they accomplished so far?

The Skin Cancer Foundation is working to decrease the incidence of skin cancer through public education that encourages sun safe behaviors, early detection and behavior modification. We target at-risk populations with our programs and are striking to get our message across globally, as well as nationally.

Our goal is to see our youth education program, Sun Smart U, become a graduate requirement for high school seniors, increase visits to our website to 11 million each year, screen more people nationwide through our mobile Tour and raise more money to fund skin cancer research.

To accomplish our goal of making Sun Smart U a graduate requirement for high school's, we are advertising for the program in digital newsletters targeted at health teachers, and on educational platforms where teachers search for lesson plans.

To increase website engagement, we are redesigning SkinCancer.org. The redesign will include more interactive features, a more user-friendly layout, and mobile optimization to make for a better user experience on cell phones and lap tops.

The Road to Healthy Skin Tour fulfills a need in many communities – people regularly begin lining up before the RV arrives and Tour staff members report that participants often tell of traveling for hours or missing work to take advantage of the screenings. To conduct more skin cancer screenings nationwide we are revamping our screening program to expand from just visiting local communities, and go into apartment complexes, gyms, senior citizen centers, corporations and more.

In order to raise more money for skin cancer research, we are devising new fundraising strategies that allow us to reach more people in our target demographic about the importance of supporting our work.

We will continue to expand the reach of Sun Smart U by collaborating with influential bloggers in the educational community. We are able to reach out to these individuals through the Foundation's extensive media contact list and through our Marketing department's ongoing pitch efforts.

To reach more people through our mobile Tour we are exploring partnerships with company's that can connect us with more clients and organizations that desire screenings for their residents or employees.

The website's content, design and, overall development is overseen by the The Skin Cancer Foundation's Director of Interactive Services. This employee promotes the Foundation's key messages and programs through multiple online channels such as: social networking platforms (Twitter, Facebook, YouTube); numerous e-newsletters; our Spanish-language website, CancerdePiel.org; and our flagship website, SkinCancer.org. He also collaborates with the Foundation's Development Director to research and identify sources of potential funding to support the website's continuing development. Each year, we allot a specific amount for Research Grants, which are presented to the winners annually at a special ceremony, held concurrently with the American Academy of Dermatology's convention.

To measure the quantitative success of Sun Smart U, we calculate the number of students reached. To do this, we analyze the number of times the lesson plan is downloaded from the website. We also look at the number of students in school districts that have adopted Sun Smart U as part of their standard curriculum. In addition, Sun Smart U's success is measured through the number of people that are exposed to the program through our advertising, media coverage, and website.

To measure the success of our mobile optimized version of the website, we will analyze the number of pageviews, visits to SkinCancer.org and time spent on the site from the date that it officially goes live, tracking the types of devices accessing the website. We will also track the specific content that is requested so we can learn more about the public's interest in each type of skin cancer.

Our Tour bus (a 38-foot RV with two exam rooms) has made estimated 80 stops in 24 states each year, since 2008. Since the Tour's inception, more than 21,000 people have received free skin cancer screenings. To date, more than 9,000 suspected precancers and cancers have been detected, including 380 suspected melanomas, the deadliest form of skin cancer. Our goal is to expand the Tour to reach more people, not just in local communities, but in company's, corporations, and apartment complexes as well. We are working on development a partnership to make this happen.

Our youth education program, Sun Smart U, officially launched in 2012, but to date we are only a graduation requirement for two high schools. We need to reach more schools and educators in decision making positions to let them know that this lifesaving program exists.

In 2014, The Skin Cancer Foundation tracked an 80% increase in mobile traffic as more visitors tried to access SkinCancer.org through mobile and tablet devices. Unfortunately, SkinCancer.org is not optimized to accommodate these mobile visitors. The website is successful in providing an efficient, user-friendly experience for desktop computers, but it is not as user-friendly on smaller screens. If a visitor encounters difficulties accessing our content, we lose the opportunity to reach someone with potentially life-saving treatment information. In order to cater to the needs of our public, we require funding to create a mobile-optimized version of SkinCancer.org.

The Road to Healthy Skin Tour continues to play a vital role in early detection. Over the past eight years our volunteer dermatologists have provided thousands of free skin cancer screenings, touching so many communities. Unfortunately, our Tour is currently on hold while we plan for its next phase. We want to reach more people with this lifesaving program and need to find the best way to accomplish this before we re-launch.

To date, The Skin Cancer Foundation has awarded more than $1.5 million dollars in research grants. These grants provide annual funding for research and clinical studies related to skin cancer. In 2016, a combined $75,000 in research grants was awarded to three well-deserving physicians. In 2017, we would like to offer $100,000.

External Reviews

Financials

The Skin Cancer Foundation

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Operations

The people, governance practices, and partners that make the organization tick.

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  • Forms 990 for 2016, 2015 and 2014
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Board Leadership Practices

GuideStar worked with BoardSource, the national leader in nonprofit board leadership and governance, to create this section, which enables organizations and donors to transparently share information about essential board leadership practices.

SOURCE: Self-reported by organization

BOARD ORIENTATION & EDUCATION

Does the board conduct a formal orientation for new board members and require all board members to sign a written agreement regarding their roles, responsibilities, and expectations?

Not Applicable

CEO OVERSIGHT

Has the board conducted a formal, written assessment of the chief executive within the past year?

Not Applicable

ETHICS & TRANSPARENCY

Have the board and senior staff reviewed the conflict-of-interest policy and completed and signed disclosure statements in the past year?

Not Applicable

BOARD COMPOSITION

Does the board ensure an inclusive board member recruitment process that results in diversity of thought and leadership?

Not Applicable

BOARD PERFORMANCE

Has the board conducted a formal, written self-assessment of its performance within the past three years?

Not Applicable