PLATINUM2023

GLAAD Inc.

aka GLAAD   |   Pasadena, CA   |  http://www.glaad.org

Mission

GLAAD is the world's lesbian, gay, bisexual, and transgender (LGBT) media advocacy organization promoting and ensuring fair, accurate and inclusive representation of people and events in the media as a means to build a culture that embraces full acceptance of the LGBT community, thereby eliminating homophobia, transphobia and discrimination based on gender identity and sexual orientation.

Ruling year info

1989

CEO & President

Ms. Sarah Kate Ellis

Main address

1801 W Olympic Blvd File 2334

Pasadena, CA 91199-2334 USA

Show more contact info

Formerly known as

Gay & Lesbian Alliance Against Defamation

EIN

13-3384027

NTEE code info

Lesbian/Gay Rights (R26)

Media, Communications Organizations (A30)

Intergroup/Race Relations (R30)

IRS filing requirement

This organization is required to file an IRS Form 990 or 990-EZ.

Sign in or create an account to view Form(s) 990 for 2020, 2019 and 2018.
Register now

Communication

Blog

Programs and results

What we aim to solve

This profile needs more info.

If it is your nonprofit, add a problem overview.

Login and update

Our programs

SOURCE: Self-reported by organization

What are the organization's current programs, how do they measure success, and who do the programs serve?

Spanish-Language & Latino Media

GLAAD shares LGBT stories in Spanish-language and Latino media, helping build understanding and support among
members of the Spanish-speaking community, the fastest-growing population in the United States. In addition, the program develops culturally competent Latino components to GLAAD’s English-language campaigns, with an eye on the importance of ensuring that Latino LGBT issues are addressed within GLAAD’s work.

Population(s) Served
LGBTQ people
People of Latin American descent

GLAAD’s Entertainment Program not only works with entertainment-related media platforms to encourage fair, accurate, and inclusive representation of LGBT people, but also to combat problematic content and instances of defamation in these industries. This process may involve reading scripts, viewing rough cuts, pitching story ideas, consulting with writers and producers, working with talent to better inform them about portraying LGBT characters, and arranging entertainment related events and panels. GLAAD also releases several annual reports analyzing the state of LGBT representation in film and television, and promotes LGBT-inclusive projects through GLAAD’s blog, social media, and the weekly LGBT TV listings, “Must-See LGBT TV,” and through its annual GLAAD Media Awards.

Population(s) Served
LGBTQ people

GLAAD began the work of improving media representations of transgender people more than 20 years ago. Transgender
people were included in highly visible outdoor ads created by GLAAD in the early 1990s. GLAAD’s Media Reference
Guide on transgender terminology and issues was first distributed to the media in 1999. This history, along with the creation of a dedicated Transgender Media Program, is part of GLAAD’s all-inclusive commitment to transgender people.

Population(s) Served
LGBTQ people
Intersex people

Advances in LGBT equality and acceptance are uneven across the United States. The South, more than elsewhere in the country, is experiencing this reality. GLAAD’s Southern Stories initiative aims to accelerate LGBT acceptance and understanding across the region.

Population(s) Served
LGBTQ people
Ethnic and racial groups

Where we work

Our results

SOURCE: Self-reported by organization

How does this organization measure their results? It's a hard question but an important one.

Number of new donors

This metric is no longer tracked.
Totals By Year
Type of Metric

Output - describing our activities and reach

Direction of Success

Increasing

Our Sustainable Development Goals

SOURCE: Self-reported by organization

Learn more about Sustainable Development Goals.

Financials

GLAAD Inc.
lock

Unlock financial insights by subscribing to our monthly plan.

Subscribe

Unlock nonprofit financial insights that will help you make more informed decisions. Try our monthly plan today.

  • Analyze a variety of pre-calculated financial metrics
  • Access beautifully interactive analysis and comparison tools
  • Compare nonprofit financials to similar organizations

Want to see how you can enhance your nonprofit research and unlock more insights?
Learn more about GuideStar Pro.

Operations

The people, governance practices, and partners that make the organization tick.

lock

Connect with nonprofit leaders

Subscribe

Build relationships with key people who manage and lead nonprofit organizations with GuideStar Pro. Try a low commitment monthly plan today.

  • Analyze a variety of pre-calculated financial metrics
  • Access beautifully interactive analysis and comparison tools
  • Compare nonprofit financials to similar organizations

Want to see how you can enhance your nonprofit research and unlock more insights? Learn More about GuideStar Pro.

lock

Connect with nonprofit leaders

Subscribe

Build relationships with key people who manage and lead nonprofit organizations with GuideStar Pro. Try a low commitment monthly plan today.

  • Analyze a variety of pre-calculated financial metrics
  • Access beautifully interactive analysis and comparison tools
  • Compare nonprofit financials to similar organizations

Want to see how you can enhance your nonprofit research and unlock more insights? Learn More about GuideStar Pro.

GLAAD Inc.

Board of directors
as of 01/27/2023
SOURCE: Self-reported by organization
Board chair

Pamela Stewart

Coca-Cola

Term: 2018 - 2022

Tiffany Warren

Sony Music Group/ADCOLOR

Adrienne Hayes

Google

Pamela Stewart

The Coca-Cola Company

Nick Hess

Dunn-Edwards

Louis Vega

The Dow Chemical Company

Nicole Eisenberg

Ariadne Getty

Ariadne Getty Foundation

Danny Rose

Danny Rose Media

Liz Jenkins

Hello-Sunshine

Ashley Brundage

Kevin Burke

Christel Miller

Amazon Studios

Justin Tranter

Justin Blake

Edelman

Shameek Bose

World Economic Forum

Andrea Calise

Teneo

Sharon Callahan

Omnicom World Health Group

Mike Doyle

Ketchum

Ranjan Goswami

Delta

Samantha Harnett

Logitech

Damien Hooper-Campbell

Zoom

Alana Mayo

Orion Pictures

Reese McCranie

Miss Peppermint

Board leadership practices

SOURCE: Self-reported by organization

GuideStar worked with BoardSource, the national leader in nonprofit board leadership and governance, to create this section.

  • Board orientation and education
    Does the board conduct a formal orientation for new board members and require all board members to sign a written agreement regarding their roles, responsibilities, and expectations? Yes
  • CEO oversight
    Has the board conducted a formal, written assessment of the chief executive within the past year ? Yes
  • Ethics and transparency
    Have the board and senior staff reviewed the conflict-of-interest policy and completed and signed disclosure statements in the past year? Yes
  • Board composition
    Does the board ensure an inclusive board member recruitment process that results in diversity of thought and leadership? Yes
  • Board performance
    Has the board conducted a formal, written self-assessment of its performance within the past three years? Yes

Organizational demographics

SOURCE: Self-reported; last updated 5/10/2022

Who works and leads organizations that serve our diverse communities? GuideStar partnered on this section with CHANGE Philanthropy and Equity in the Center.

Leadership

The organization's leader identifies as:

Race & ethnicity
White/Caucasian/European
Gender identity
Female, Not transgender (cisgender)
Sexual orientation
Gay, Lesbian, Bisexual, or other sexual orientations in the LGBTQIA+ community
Disability status
Person without a disability

Race & ethnicity

Gender identity

 

Sexual orientation

Disability