34th Street Partnership, Inc.

aka 34thStP   |   New York, NY   |  http://www.urbanmgt.com

Mission

The 34thStP, a New York City Business Improvement District (BID), self-assesses property owners to provide private management in public spaces. Formerly deserted and filthy streets and sidewalks have been replaced with flowering plants, new street furniture, and shoppers, and crime in the district is down 53% since the BID began operations. Litter and graffiti have become past history. An advisory unit provides property-owners and merchants, free of charge, expert advice in storefront design, signs and visual merchandising, customer service, training and development, loss prevention, and product mix. Major capital improvements to district streets and sidewalks, funded by a $24 million tax-exempt bond issue, have been installed, and a complete rehabilitation of Herald and Greeley Squares is underway. Visitors arriving at Penn Station are greeted and oriented to the district and City by a cadre of tourist greeters, and free public events are offered in district plazas and parks.

Ruling year info

1992

Principal Officer

Mr. Daniel A. Biederman

Main address

500 Fifth Avenue Suite 1120

New York, NY 10110

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EIN

13-3629973

NTEE code info

Environmental Beautification (C50)

Public, Society Benefit - Multipurpose and Other N.E.C. (W99)

IRS filing requirement

This organization is required to file an IRS Form 990 or 990-EZ.

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Programs and results

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Our programs

SOURCE: Self-reported by organization

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Program Overview

The 34thStP's most prominent ambassadors are the white-clad sanitation workers who sweep sidewalks and curbs and empty litter baskets. A maintenance crew removes graffiti and flyers, maintains capital improvements installed by the Partnership, and maintains Herald and Greeley Square Parks. Sidewalk steam washing is provided. A security patrol assists the NYPD in preventing felonies, removing illegal peddlers, and eliminating quality of life offenses. The Partnership operates taxi stands adjacent to Penn Station and at Macy*s. The 34thStP presents performing and visual arts in public spaces, including FIRST NIGHT New Year's Eve festivities. Multi-lingual tourist greeters introduced over 950,000 visitors to New York City in 1997. A retail department advises property-owners and merchants on retail development and promotes district space to national retailers. The 34thStP is rehabilitating Herald and Greeley Square Parks with landscaping, benches, and other amenities. Floodlights mounted by the Partnership on the roofs of surrounding buildings light the parks at night. The 34thStP built major capital improvements funded by a $24 million tax-exempt bond issue, including handicapped-accessible curb corners, street lights, trees, planters, attractive newsracks and trash cans. The 34thStP contracts with the Grand Central Neighborhood Social Services Corporation to provide outreach to people in the district in need of service.

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Financials

34th Street Partnership, Inc.
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Operations

The people, governance practices, and partners that make the organization tick.

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34th Street Partnership, Inc.

Board of directors
as of 6/8/2012
SOURCE: Self-reported by organization
Board chair

Bruce D. Gittlin

GHG Realty Company

Andrew Penson Secretary

Daniel Biederman President

34th Street Partnership

Thomas Nemeth Treasurer

Bruce Gittlin Chairman

GHG Realty Company

Peter Ciriello Assistant Treasurer