3xM-USA
Making disciples of Jesus Christ in the 10/40 Window using culturally appropriate visual media produced by in-country partners.
Programs and results
What we aim to solve
Many people have never heard the gospel and are facing difficulties and injustice in their lifes. We are focussing specifically on the least reached people groups in the inaccessible countries within the 10/40 window, where they have very limited possibilities to hear the Gospel.
Our programs
What are the organization's current programs, how do they measure success, and who do the programs serve?
Evangelical television in Bangladesh
Bangladeshis are allured by television. 70% of the population has access to TV, the most popular medium. This means that millions of people in Bangladesh are being reached. The gospel is brought via a weekly popular drama series. Confronting social issues like corruption, domestic violence, child trafficking and eve teasing. In partnership with a capable media organization programs are made in the local language and sensitive to the local culture. Explicit evangelism is forbidden. Jesus is showed through parables. After the program is aired church leaders provide follow up and will lead them towards discipelship.
Life changing programs in West Africa
Our key partner is based in Ivory Coast. The team produces 11 progams and 12 re-edits. Relevant issues in the programs are: domestic violence, immigration, child trafficking and HIV/Aids. They are broadcast on national and regional TV channels, as well as via satellite channels and digital platforms in 11 countries: Ivory Coast, Niger, Mali, Chad, Guinea Conakry, Burkina Faso, Central African Republic, Cameroon, Togo, Benin and DR Congo. By using local language, people can understand the message even better. Therefore we plan to translate programs into the Bambara and Wolof languages. More than 50% of the West African population, especially youth, are using social media and mobile phones. Our aim is to develop programs for social media and to expand the follow-up into discipleship programs. Our counselors can equip people to grow as a disciple for Jesus Christ.
Spreading the gospel in Afghanistan
Afghanistan is a hard-to-reach country. There are very few possibilities to tell Afghans the gospel. Together with our partner, who has 26 years of experience, we broadcast series with drama, storytelling, testimonies and gospel talks. Besides television, the Afghans are increasingly using digital and online media. Therefore we use websites, apps and social media platform accounts to spread programs with social themes. Afterwards viewers can contact us to receive advice, biblical wisdom and a listening ear.
Programs on national TV in Central Asia
Central Asians are searching for answers. Our high quality programs are broadcast on the national TV, you tube channels and websites. The programs addresses issues such as bride kidnapping, alcohol and drug addiction, prostitution, social pressure and domestic violence. We work together with church leaders, because they play an important part in identifying the needs within their society. The follow-up is done by a professional counselor. We plan to produce 16 new drama series and to generate the dubbing of 12 existing programs in other regional languages.
Film showings in remote areas in Pakistan
It is not possible in Pakistan to broadcast on a national TV channel due to security reasons. Films are being projected in villages in the remote areas of the countryside. A fully equipped team travels in a van throughout the country with a wide collection of Christian movies and short films, usually dubbed in the Urdu language. Local pastors, elders, and councelors assist them to organize the film shows at an appropriate venue. Many Christians are very poor and not able to write. Film showings and videos on digital platforms provide an excellent way to reach individuals from all segments of the Pakistani society.
Where we work
External reviews

Photos
Videos
Our results
How does this organization measure their results? It's a hard question but an important one.
Evaluation documents
Download evaluation reportsNumber of programs produced
This metric is no longer tracked.Totals By Year
Population(s) Served
Adults, Young adults, Families
Related Program
Life changing programs in West Africa
Type of Metric
Input - describing resources we use
Direction of Success
Increasing
Context Notes
In 2017 our team started to work with another media partner.
Number of programs broadcast
This metric is no longer tracked.Totals By Year
Population(s) Served
Adults, Young adults, Families
Related Program
Life changing programs in West Africa
Type of Metric
Output - describing our activities and reach
Direction of Success
Increasing
Number of responses from viewers via email, SMS, phone and facebook
This metric is no longer tracked.Totals By Year
Population(s) Served
Adults, Young adults, Families
Related Program
Life changing programs in West Africa
Type of Metric
Output - describing our activities and reach
Direction of Success
Increasing
Number of responses from viewers via film showings
This metric is no longer tracked.Totals By Year
Population(s) Served
Adolescents, Adults, Young adults
Related Program
Life changing programs in West Africa
Type of Metric
Output - describing our activities and reach
Direction of Success
Increasing
Number of responses via TV and websites
This metric is no longer tracked.Totals By Year
Population(s) Served
Adults, Young adults, Families
Related Program
Programs on national TV in Central Asia
Type of Metric
Outcome - describing the effects on people or issues
Direction of Success
Increasing
Context Notes
Many viewers in Central Asia responded to our programs on the You Tube channel.
Number of responses via YouTube channels
This metric is no longer tracked.Totals By Year
Population(s) Served
Adults, Young adults, Families
Related Program
Programs on national TV in Central Asia
Type of Metric
Output - describing our activities and reach
Direction of Success
Increasing
Number of programs produced
This metric is no longer tracked.Totals By Year
Population(s) Served
Adults, Young adults, Families
Related Program
Evangelical television in Bangladesh
Type of Metric
Input - describing resources we use
Direction of Success
Increasing
Number of programs broadcast
This metric is no longer tracked.Totals By Year
Population(s) Served
Adults, Young adults, Families
Related Program
Evangelical television in Bangladesh
Type of Metric
Output - describing our activities and reach
Direction of Success
Increasing
Number of programs produced
This metric is no longer tracked.Totals By Year
Population(s) Served
Adults, Young adults, Families
Related Program
Programs on national TV in Central Asia
Type of Metric
Input - describing resources we use
Direction of Success
Increasing
Number of programs broadcast
This metric is no longer tracked.Totals By Year
Population(s) Served
Adults, Young adults, Families
Related Program
Programs on national TV in Central Asia
Type of Metric
Output - describing our activities and reach
Direction of Success
Increasing
Number of responses via Facebook, SMS, phone and email
This metric is no longer tracked.Totals By Year
Population(s) Served
Adolescents, Adults, Young adults
Related Program
Evangelical television in Bangladesh
Type of Metric
Output - describing our activities and reach
Direction of Success
Increasing
Number of views YouTube channel
This metric is no longer tracked.Totals By Year
Population(s) Served
Adolescents, Adults, Young adults
Related Program
Evangelical television in Bangladesh
Type of Metric
Output - describing our activities and reach
Direction of Success
Increasing
Goals & Strategy
Learn about the organization's key goals, strategies, capabilities, and progress.
Charting impact
Four powerful questions that require reflection about what really matters - results.
What is the organization aiming to accomplish?
Proclaiming the gospel via TV programs, internet and social media. In addressing relevant social themes like abuse, hiv/aids, kidnapping brides, alcohol, violence against women, child trafficking and acid attacks viewers recognize their stories. We provide aftercare to people in need on social and spiritual levels and counsel them with pratical answers, advice and biblical wisdom. Together with church leaders we train people to become disciples. We will fulfill our mission in the Kingdom to seek and prepare the bride of Christ.
What are the organization's key strategies for making this happen?
Our local partners make programs and videos for national TV broadcast, satelite channels, telephone, internet and social media. The themes are directed to the local context of people in Bangladesh, Pakistan, Central Asia, West Africa and Afghanistan. A counseling team is available for questions of the viewers about the themes in their own lives. They will tell them the Biblical principles and try to stay in touch with them. In the end viewers will be connected to a church or community to learn more about Jesus and become His disciples.
What are the organization's capabilities for doing this?
During thirty years we build up a netwerk of donors and work together with professional local media partners. They knows the culture and the best ways to reach people with the gospel.
What have they accomplished so far and what's next?
In West Africa, Central Asia and Bangladesh the drama series are broadcast on national and regional TV channels, as well as via satellite channels and internet platforms. We received 209,267 responses from viewers in West-Africa.
In Central Asia we had more then 8 million views from three YouTube channels. The drama series are very popular on the national TV.
In Pakistan 22,682 people visited our 145 film showings. On average eight persons convert to Jesus Christ at every showing.
A new country where we start is Afghanistan. Together with an experienced partner we will reach the Afghans with the gospel. Another country where we connect with people and key leaders is Japan. We will participate with a digital platform to evangelize, educate and disciple people.
The plan is to develop programs for social media and discipleship.
Financials
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Operations
The people, governance practices, and partners that make the organization tick.
Connect with nonprofit leaders
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- Analyze a variety of pre-calculated financial metrics
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Connect with nonprofit leaders
SubscribeBuild relationships with key people who manage and lead nonprofit organizations with GuideStar Pro. Try a low commitment monthly plan today.
- Analyze a variety of pre-calculated financial metrics
- Access beautifully interactive analysis and comparison tools
- Compare nonprofit financials to similar organizations
Want to see how you can enhance your nonprofit research and unlock more insights? Learn More about GuideStar Pro.
3xM-USA
Board of directorsas of 08/15/2022
Mr. Reginald Hanegraaff
Janet Blakely
Mark Fackler
Max Smith
Matt Seward
Kristen Roeters
Board leadership practices
GuideStar worked with BoardSource, the national leader in nonprofit board leadership and governance, to create this section.
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Board orientation and education
Does the board conduct a formal orientation for new board members and require all board members to sign a written agreement regarding their roles, responsibilities, and expectations? Yes -
CEO oversight
Has the board conducted a formal, written assessment of the chief executive within the past year ? Yes -
Ethics and transparency
Have the board and senior staff reviewed the conflict-of-interest policy and completed and signed disclosure statements in the past year? Not applicable -
Board composition
Does the board ensure an inclusive board member recruitment process that results in diversity of thought and leadership? Not applicable -
Board performance
Has the board conducted a formal, written self-assessment of its performance within the past three years? Yes