Helping Kids Rediscover Life After Loss

aka Wildflower Camp Foundation   |   Lexington, MA   |


Wildflower is dedicated to serving children and families who have experienced the death of a parent. We provide the gifts of camp, enriching experiences, and consistent, long-term support to help families strengthen their resilience and create positive opportunities for the future.

Ruling year info


Executive Director

Ms. Audrey Loria

Main address

271 Lincoln Street Suite 12

Lexington, MA 02421 USA

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Formerly known as

Wildflower Camp Foundation



NTEE code info

Alliance/Advocacy Organizations (O01)

IRS filing requirement

This organization is required to file an IRS Form 990 or 990-EZ.

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Programs and results

What we aim to solve

SOURCE: Self-reported by organization

Wildflower serves children and families who have experienced the unexpected loss of a parent. The impact of parental loss can be invisible to others as these families may appear “normal” in their communities. However, many Wildflower families experience emotional, financial and other issues for long after the loss. The US Census Bureau reports, “One in 20 children in America lose a parent before the age of 16.” Additional research has established that low-income families particularly experience higher risks of PTSD and depression from grief, leading to social isolation and lowered aspirations and expectations about the future.

Our programs

SOURCE: Self-reported by organization

What are the organization's current programs, how do they measure success, and who do the programs serve?

Serving Bereaved Families Through the Gift of Camp

Wildflower’s unique program provides support to children and their widowed parents through the gifts of summer camp and enrichment opportunities, as well as year-round support from a volunteer Family Liaison team.
Due to the disruption on their daily life, emotional trauma, and financial struggles, families may be in crisis without anyone knowing, and may be too overwhelmed to ask for help. For children, the camp experience of carefree summer days, the comfort of friends and mentors, and a break from a life in turmoil can be a transformative experience; for the parent, the respite can be invaluable. Wildflower is committed to supporting a growing number of children and families in the Greater Boston area, inc. families from underserved communities, and those who can’t afford camp costs. Children ages 5 to 18 are supported through completion of high school. The breadth of services offered has also grown.
Wildflower is committed to a culture that values diversity, equity, and inclusion.

Population(s) Served
Children and youth

Where we work


Community Honor Award 2008

American Camping Association New England

Our results

SOURCE: Self-reported by organization

How does this organization measure their results? It's a hard question but an important one.

Number of children who have experienced the loss of a parent who receive long-term support.

This metric is no longer tracked.
Totals By Year
Population(s) Served

Family relationships, Social and economic status

Related Program

Serving Bereaved Families Through the Gift of Camp

Type of Metric

Outcome - describing the effects on people or issues

Direction of Success


Our Sustainable Development Goals

SOURCE: Self-reported by organization

Learn more about Sustainable Development Goals.

Goals & Strategy

SOURCE: Self-reported by organization

Learn about the organization's key goals, strategies, capabilities, and progress.

Charting impact

Four powerful questions that require reflection about what really matters - results.

Wildflower gives access to the life-changing experience of camp and enrichment opportunities to children who have lost a parent, Wildflower becomes an integral part of a powerful healing process which provides positive role models, a nurturing environment and a place for children to "feel normal" without the constant reminder of loss, along with much-needed respite for the single parent.

Providing access to summer camp is critical. Because summers are the most challenging time for single parent families; while parents work, children will have a safe, nurturing place to go. The experience of carefree summer days, the comfort of new friends and wonderful mentors, a break from the pain and stress at home is an invaluable experience for grieving children.

Wildflower also provides advocacy, tuition negotiation and financial support to make camp and enrichment opportunities a possibility, while offering support for parents. All of the families we serve lack the financial resources to provide these enriching experiences for their children. Our program’s unique approach increases children's resilience and emotional stability, opening long-term possibilities that may otherwise be lost. This, in turn, impacts academic success, creative potential, preparedness for college and beyond. Early intervention is critical to the family’s healing to offset the challenges caused by the trauma of parental loss. We help children and the widowed parent (indeed the whole family) to recover, rebuild and thrive.

Wildflower presently has a waiting list, which has been a persistent issue for 4 years. This is one clear indication of unmet need in the community. Wildflower specifically assesses that need through feedback from local bereavement programs and other partner programs, bereavement camps, feedback from Wildflower constituents and from area foundations such as the Foundation for MetroWest who recently reported that “single-parent families may experience more stress and economic strain than dual-parent households with two incomes. Children in these families can be at risk of poorer health and educational outcomes.” We know that this stress is experienced by bereaved families for many years after the loss occurs.

Wildflower specifically addresses the long-term impact of grief that can cause families to spiral downward and children to lose enrichment opportunities that would have been available to them if their parent had not died. Many of our parents are too overwhelmed to reach out for the very help that will enable their children to cope during this difficult time. They need an advocate who can respond to the broader needs of their family and provide concrete supports that enable them to strengthen their resilience in the face of adversity. Our services are greatly needed, as we are the only program of its kind in the Boston area and beyond.

Wildflower has been working in the grief and camp communities since 2004. We have established relationships with more than 150 camps. They partner with us to accept Wildflower children into their summer camps. Most camps offer significant tuition reductions or scholarships to our campers. All of these tuition negotiations are managed by Wildflower staff.

Another keystone of our program is the family support provided by our team of family liaisons, professional volunteers in the human services field who work with parents of our campers. They help them find best-fit camps for their children, provide emotional/logistical support and referrals to grief programs and other resources.

To address the unmet need of families on our waiting list, Wildflower is executing the most significant expansion of our organization since our founding in 2004. We are currently in the process of substantially increasing our capacity. We hired our first Executive Director as well as our first Development Director, and expanded the roles of our present staff. We are committed to growing the number of families we serve every year in keeping with financial capacity.

Wildflower is an established member of the grief and camping communities. We have an excellent reputation for high standards as they relate to both client and partner interaction. Because we have been working with our client base for close to 2 decades, we rely upon our hands-on experience and dedicated staff and volunteers to continue offering the highest level of services to our families and campers.

Wildflower has increased the number of families and campers we serve every year since our inception in 2004. At the same time, we have expanded programmatically, adding camp to college services and enhanced full-year support for our families.

Our long-term goals as identified through our Strategic Planning process include:

1) Expand our support services to grieving parents in the form of educational programs, valuable resources, and referrals.
2) Provide ongoing educational and emotional support from our family liaison team of volunteers.
3) Expand our college counseling support and college scholarships to our teens and financial aid information to parents.
4) Launch vocational counseling services for our parents who need to retool or start new careers to support their families.
5) Increase the diversity of our recipients and our staff and board to match the diversity of our families.

Wildflower is continually evaluating the effectiveness of our programs to ensure that we maintain the highest levels of quality and service. We look at our percentage of growth both in the number of campers, the value of their experiences and the outcomes for our families. Each family liaison interviews their parents to determine the success of the summer camp experience by determining whether the camp(s) was a good fit for the camper and a valuable experience for the parent.

How we listen

SOURCE: Self-reported by organization

Seeking feedback from people served makes programs more responsive and effective. Here’s how this organization is listening.

done We demonstrated a willingness to learn more by reviewing resources about feedback practice.
done We shared information about our current feedback practices.
  • How is your organization using feedback from the people you serve?

    To identify and remedy poor client service experiences, To identify bright spots and enhance positive service experiences, To make fundamental changes to our programs and/or operations, To inform the development of new programs/projects, To identify where we are less inclusive or equitable across demographic groups, To strengthen relationships with the people we serve

  • What significant change resulted from feedback?

    Following a series of focus groups conducted as part of a strategic planning process, we learned from our single parent families that an area of need for them was support during the transition of their teens from high school to college. As a result of that feedback, we established a partnership with Campus Bound, a local company, and began providing workshops, as well as reduced fee services, for our Wildflower families.

  • Which of the following feedback practices does your organization routinely carry out?

  • What challenges does the organization face when collecting feedback?

    It is difficult to get the people we serve to respond to requests for feedback, Staff find it hard to prioritize feedback collection and review due to lack of time



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The people, governance practices, and partners that make the organization tick.


Connect with nonprofit leaders


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Connect with nonprofit leaders


Build relationships with key people who manage and lead nonprofit organizations with GuideStar Pro. Try a low commitment monthly plan today.

  • Analyze a variety of pre-calculated financial metrics
  • Access beautifully interactive analysis and comparison tools
  • Compare nonprofit financials to similar organizations

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Board of directors
as of 08/11/2022
SOURCE: Self-reported by organization
Board chair

Ms. Cyndi Jones

Cyndi Jones

Private Psycholtherapy Practice

Steven Birnbaum

Dartmouth Hitchcock Manchester Medical Health Center

Debbie Whitehill

Jewish Family & Children's Services

Jeffrey Baron

Financial Advisor

Deborah Shapiro

Bliss of Yoga

Arthur Greenberg


Robert Brooks

Author, Expert in Resilience

Nicole Leavenworth

Leavenworth Consulting

Micheal Kiskinis

Hinckley Allen

Denise Widman

Boston Jewish Film Festival

Ceci Cordeiro

Janet Ryan

Jason Silberman

Board leadership practices

SOURCE: Self-reported by organization

GuideStar worked with BoardSource, the national leader in nonprofit board leadership and governance, to create this section.

  • Board orientation and education
    Does the board conduct a formal orientation for new board members and require all board members to sign a written agreement regarding their roles, responsibilities, and expectations? Yes
  • CEO oversight
    Has the board conducted a formal, written assessment of the chief executive within the past year ? No
  • Ethics and transparency
    Have the board and senior staff reviewed the conflict-of-interest policy and completed and signed disclosure statements in the past year? No
  • Board composition
    Does the board ensure an inclusive board member recruitment process that results in diversity of thought and leadership? Yes
  • Board performance
    Has the board conducted a formal, written self-assessment of its performance within the past three years? No

Organizational demographics

SOURCE: Self-reported; last updated 1/19/2021

Who works and leads organizations that serve our diverse communities? Candid partnered with CHANGE Philanthropy on this demographic section.


The organization's leader identifies as:

Race & ethnicity
Gender identity
Female, Not transgender (cisgender)
Sexual orientation
Heterosexual or straight
Disability status
Person without a disability

Race & ethnicity

Gender identity


Sexual orientation


Equity strategies

Last updated: 01/19/2021

GuideStar partnered with Equity in the Center - an organization that works to shift mindsets, practices, and systems to increase racial equity - to create this section. Learn more

  • We ask team members to identify racial disparities in their programs and / or portfolios.
  • We analyze disaggregated data and root causes of race disparities that impact the organization's programs, portfolios, and the populations served.
  • We disaggregate data to adjust programming goals to keep pace with changing needs of the communities we support.
  • We employ non-traditional ways of gathering feedback on programs and trainings, which may include interviews, roundtables, and external reviews with/by community stakeholders.
  • We disaggregate data by demographics, including race, in every policy and program measured.
Policies and processes
  • We seek individuals from various race backgrounds for board and executive director/CEO positions within our organization.
  • We help senior leadership understand how to be inclusive leaders with learning approaches that emphasize reflection, iteration, and adaptability.
  • We engage everyone, from the board to staff levels of the organization, in race equity work and ensure that individuals understand their roles in creating culture such that one’s race identity has no influence on how they fare within the organization.