Wildlife Friendly Enterprise Network, Inc.
Moving towards Nature Positive™
Programs and results
What we aim to solve
Our programs
What are the organization's current programs, how do they measure success, and who do the programs serve?
Certified Elephant Friendly™
please see www.wildlifefriendly.org for additional information
Certified Wildlife Friendly®
Predator Friendly®
Certified Gorilla Friendly™
Where we work
External reviews

Goals & Strategy
Learn about the organization's key goals, strategies, capabilities, and progress.
Charting impact
Four powerful questions that require reflection about what really matters - results.
What is the organization aiming to accomplish?
WFEN works to ensure wildlife conservation through the promotion and certification of responsible production practices, tourism, enterprise development, education and branding:
We seek to mainstream the concept of Wildlife Friendly® enterprise and products via the Certified Wildlife Friendly®, Predator Friendly®, and Gorilla Friendly™ certifications.
We set the standard for Wildlife Friendly® enterprise around-the-world by subjecting our certified goods and services to stringent peer review and by requiring that members adopt best practices.
We assist members to reach new and dynamic markets and to achieve a fair price for Wildlife Friendly® products.
We advocate for the production of high quality goods and services that deliver measurable improvements for wildlife in wild places and on private farm and ranchlands in between.
We enable global companies to reach their sustainability targets and reduce risk in their supply chains by sourcing Wildlife Friendly® raw materials and services.
We consult with our Corporate Network Members on Wildlife Friendly® product development, sustainable sourcing, eco-agriculture, conservation farming and conservation land purchases, best practices for biodiversity and business, addressing the illegal wildlife trade, and building Wildlife Friendly® value chains.
We promote community-level economic development and poverty reduction by linking incentives and income opportunities to the adoption of conservation practices.
We require systematic monitoring and evaluation to ensure conformity with our mission.
We value local expertise in devising workable solutions and strategies and recognize that local investment is essential for the success of Wildlife Friendly® enterprise.
We believe in the power of the educated consumer to change the world. By creating incentives for the protection of global biodiversity we work to institute best practices on the landscape. Through effective and compelling storytelling, branding and marketing we work towards changing attitudes and behavior.
We use the power of the marketplace to enable conservation of intact landscapes critical to the provision of ecosystem services, of areas that support thriving populations of wildlife, including wildlife corridors through working lands, and which enable adaptation and disaster resilience in the face of climate change.
What are the organization's key strategies for making this happen?
What are the organization's capabilities for doing this?
What have they accomplished so far and what's next?
Financials
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Operations
The people, governance practices, and partners that make the organization tick.
Connect with nonprofit leaders
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- Analyze a variety of pre-calculated financial metrics
- Access beautifully interactive analysis and comparison tools
- Compare nonprofit financials to similar organizations
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Connect with nonprofit leaders
SubscribeBuild relationships with key people who manage and lead nonprofit organizations with GuideStar Pro. Try a low commitment monthly plan today.
- Analyze a variety of pre-calculated financial metrics
- Access beautifully interactive analysis and comparison tools
- Compare nonprofit financials to similar organizations
Want to see how you can enhance your nonprofit research and unlock more insights? Learn More about GuideStar Pro.
Wildlife Friendly Enterprise Network, Inc.
Board of directorsas of 07/06/2022
Ray Victurine
Wildlife Conservation Society
Ann Koontz
Relief International
Raymond Victurine
Wildlife Conservation Society
Ann Koontz
Enterprise Works/VITA
Julie Stein
Scentmark
Mike Korchinsky
Wildlife Works
Steven DuPuis
The DuPuis Group
David Bell
Cheetah Conservation Fund
Helen Crowley
Wildlife Conservation Society
Elizabeth Clarke
Zoological Society of London
Tim Kunin
Greater Good / Charity USA
Ben Conservation Investment Management
Board leadership practices
GuideStar worked with BoardSource, the national leader in nonprofit board leadership and governance, to create this section.
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Board orientation and education
Does the board conduct a formal orientation for new board members and require all board members to sign a written agreement regarding their roles, responsibilities, and expectations? Yes -
CEO oversight
Has the board conducted a formal, written assessment of the chief executive within the past year ? No -
Ethics and transparency
Have the board and senior staff reviewed the conflict-of-interest policy and completed and signed disclosure statements in the past year? No -
Board composition
Does the board ensure an inclusive board member recruitment process that results in diversity of thought and leadership? No -
Board performance
Has the board conducted a formal, written self-assessment of its performance within the past three years? No