National Coalition to Abolish the Death Penalty
Programs and results
What we aim to solve
Our programs
What are the organization's current programs, how do they measure success, and who do the programs serve?
Baseline Assistance Program - National Trainings
NCADP’s national trainings are an important component of our
work. Through our Abolitionist Leadership
Training Institute, NCADP trains our best and brightest activists in the
abolition movement to be “leaders” for campaigns in the field. The Institute
curriculum drills down on vitally important organizational skills in which
these leaders will need to develop greater expertise such as membership
development and organizing, fundraising and communications.
NCADP’s Annual Conference is an opportunity for hundreds of activists
and lawyers, death row survivors and family members of murder victims to come
together to discuss this issue and receive intensive training on skills such as
“Capital Defense Legal Training,” “Lethal Injection: How to Maximize the
Debate,” “Fundraising for Small Organizations,” “Grassroots Organizing,”
“Advanced Communications” and “Defining Your Strategic Plan.”
Intensive Assistance Program
While NCADP offers these tools to all affiliates who seek
them, we recognize that there are many states where our affiliates will face
opportunities and threats that arise and where it is imperative that we provide
more direct, hands-on services. NCADP has designed an Intensive
Assistance Program to focus on such states, where we believe we can
have a significant impact. Through this program, NCADP staff offers affiliates field organizing
assistance, helps to schedule and staff letter writing events and phone banks, advises on how best to evaluate their
staffing needs, assists them in targeting new constituencies and helps them
build their core organizational structure.
90 Million Strong Campaign
The goals of the 90 Million Strong Campaign are:
• To end the death penalty in the United States by increasing the visibility of the large number and diversity of people who oppose the death penalty.
To do this we must:
• Build a base of constituent support in states advancing repeal legislation and high death-sentencing states where the goal is reducing the use of the death penalty; and
• Change the frame in the media and public discourse to focus on increasing the number, breadth and diversity of opponents of the death penalty.
Understanding the importance of peer-to-peer advocacy and the transformative nature of personal stories, we have placed storytelling at the center of our communications strategy to end the death penalty.
The heart of the 90 Million Strong Campaign is the 90 Million Strong Tumblr site (ncadp.tumblr.com). On this site we collect photographs, stories and videos of a wide cross-section of people sharing their personal opposition to capital punishment. The stories and images collected on the Tumblr site are the source of our ongoing stories that we tell through social media and our communications to the field.
Southern State Empowerment Initiative (SSEI)
The Coalition’s other flagship program is its Southern State Empowerment Initiative (SSEI), which seeks to have an impact on reducing the number of death sentences and executions in high death sentencing jurisdictions. SSEI does this by improving the quality of capital representation.
Through this project the Coalition has supported two state-of-the-art training conferences for capital defense teams and provided for follow-up case consultation services for training participants.
A total of fifteen capital case consultations have been held for practitioners in: Arizona, California, Florida, Georgia, Louisiana, Ohio, Pennsylvania, Tennessee and Texas.
Where we work
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Login and updateAffiliations & memberships
Combined Federal Campaign 2013
Combined Federal Campaign 2012
Combined Federal Campaign 2014
External reviews

Goals & Strategy
Learn about the organization's key goals, strategies, capabilities, and progress.
Charting impact
Four powerful questions that require reflection about what really matters - results.
What is the organization aiming to accomplish?
Our goal is to abolish the death penalty in the United States and to support efforts to abolish it worldwide.
What are the organization's key strategies for making this happen?
The more people hear about the death penalty, the less they like it. NCADP seeks to influence the public discourse and direct attention to the abuses and flaws inherent in the use of the death penalty. Recent botched executions have made national news and turned more and more citizens against the process. Through broad-scale social media outreach and publicity efforts, NCADP aims to make contact with as many new supporters as possible to motivate them to lend their voice to the abolition cause. Time and experience have taught us that once people learn about the problems surrounding the death penalty, they are likely to take action against it even without further prompting.
What are the organization's capabilities for doing this?
NCADP has over 100 state-level affiliate organizations, to whom we provide communications advice, strategy coordination, and financial planning assistance. This network allows NCADP to exert influence wherever important cases arise, all across the U.S.
NCADP has also formed a grand coalition with 15 national organizations (including NAACP and Amnesty International) to magnify the volume of our advocacy efforts. This unity coalition cuts across religious and political lines, demonstrating that opposition to the death penalty is both broad and deep within our society.
NCADP relies on both foundational support and thousands of individual donors, all of whom make up crucial parts of our network. Our supporters are active members of the cause, who loudly speak out about their concerns with the death penalty and assist us in spreading the abolition message.
What have they accomplished so far and what's next?
NCADP's signature accomplishment is the 90 Million Strong Campaign, begun in January 2014 and ongoing. Through this initiative, over 10,000 new supporters voiced their support for our cause during 2014. Through the Campaign we also convened our grand coalition of 15 national partner organizations in December 2014, magnifying the scope and reach of our advocacy.
NCADP has had great success in publicizing the recent string of botched executions through social media. These controversial executions have fostered great debate and interest in this issue among the general public. We have seen greater involvement from first-time supporters in the past year, and our state affiliates report the same.
In recent months, several states have either abolished the death penalty or are actively considering doing so. Connecticut (2012) and Maryland (2013) are the most recent states to become death penalty-free, and abolition bills are currently under debate in Kansas and Pennsylvania.
One area in which we have not yet seen great success is in securing stays of execution and clemency in key states such as Texas, Florida, Missouri and Oklahoma. These few states together are responsible for a high percentage of the total executions. We are working with our affiliates to create a groundswell of support for abolition, but we have not yet reached the critical tipping point in those states.
Financials
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Operations
The people, governance practices, and partners that make the organization tick.
Connect with nonprofit leaders
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Connect with nonprofit leaders
SubscribeBuild relationships with key people who manage and lead nonprofit organizations with GuideStar Pro. Try a low commitment monthly plan today.
- Analyze a variety of pre-calculated financial metrics
- Access beautifully interactive analysis and comparison tools
- Compare nonprofit financials to similar organizations
Want to see how you can enhance your nonprofit research and unlock more insights? Learn More about GuideStar Pro.
National Coalition to Abolish the Death Penalty
Board of directorsas of 10/13/2016
Mr. James Rocap
Steptoe and Johnson
Term: 2015 - 2017
Barbara Arnwine
Transformative Justice Coalition (TJC)
Chris Rutledge
AARP Foundation
Cecilia Garcia
Benton Foundation
Steve Hall
Texas Defender Service
James E. Rocap, III
Steptoe & Johnson LLP
David D. Dodge
Sports Officiating Consulting, LLC
Erin P. Johnson
Howard University School of Law
Board leadership practices
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Board orientation and education
Does the board conduct a formal orientation for new board members and require all board members to sign a written agreement regarding their roles, responsibilities, and expectations? Yes -
Board composition
Does the board ensure an inclusive board member recruitment process that results in diversity of thought and leadership? Yes