Clery Center

Five strategic goals will direct our efforts and investments during 2020 – 2024. The goals, key objectives and strategic initiatives are designed to build upon Clery Center’s record of service and accomplishments, and ultimately to advance its efforts to improve campus safety for all.

I. Impact - Enhance our impact on improving campus safety and our ability to communicate about it.

II. Superior Experiences - Deliver superior experiences for all individuals, colleges, and universities that use our products and services.

III Business Model and Market - Update our business model and expand our reach.

IV. Diversity, Equity, and Inclusion - Build our capacity to operate and to lead in ways that are fully inclusive of and responsive to the broad spectrum of diversity in college and university communities.

V. Organizational Strength - Invest in our people and culture to maintain our strength.

Goal I: Impact
Enhance our impact on improving campus safety and our ability to communicate about it.

Key Objectives
1. Strengthen Clery Center’s overall identity and leadership position as broadly encompassing campus safety.
2. Strengthen Clery Center’s policy and advocacy work.
3. Leverage ongoing Initiatives.
4. Track and communicate about our impact and that of the Clery Act.
5. Evaluate and communicate about Clery Center’s work related to the OVW grants.

Goal II: Superior Experiences
Deliver superior experiences for all individuals, colleges, and universities that use our products and services.
Key Objectives
1. Expand and continually improve product and service offerings.
2. Implement strategies to retain current members.
3. Expand our reach to prospective members and convert them to members.
4. Invest in technology.

Goal III: Business Model and Market
Update our business model and expand our reach.
1. Update our business and fundraising model to increase revenue.
2. Build our market and reach.

Goal IV: Diversity, Equity, and Inclusion
Build our capacity to operate and to lead in ways that are fully inclusive of and responsive to the broad spectrum of diversity in college and university communities.
1. Strengthen Clery Center’s readiness to center diversity, equity, and inclusion in its work.
2. Implement strategies to embed diversity, equity and inclusion in every aspect of Clery Center.

Goal V: Organizational Strength
Invest in our people and culture to maintain our strength.
1. Invest in staff.
2. Invest in the Board of Directors.
3. Maintain a healthy organizational culture.

Strategic initiatives for each goal's key objectives can be found in the full strategic plan document.

The organization uses internal and external resources to make progress on its strategic plan, with a specific focus on capacity building through technology and additional staffing to ensure that Clery Center's critical programs can scale effectively.

Internally, Clery Center has a dedicated staff and board who invest time and resources into implementing and evaluating programs and activities. Clery Center has invested in a dedicated staff role focused on technology and data, helping the organization implement a cloud-based CRM solution to better track program activities, constituent needs, and outcomes.

Externally, Clery Center maintains partnerships with a number of key players in the fields of campus safety, victim advocacy, policy making, and higher education. The organization uses these partnerships to identify expertise and capacity to more effectively and efficiently deliver programs and services that help campus communities become safer through education and training, policy, and collaboration.

Clery Center's strategic plan has been updated and adopted as of January 2020 and will assign staff responsibilities for monitoring progress on the plan's implementation. Real-time dashboards and improved engagement analysis will help Clery Center determine the scope, impact, and ongoing needs of its programs. More information about Clery Center's operations, strategic plan, and programs is available on the organization's website: www.clerycenter.org.