American Truck Historical Society

Kansas City, MO   |  www.aths.org

Mission

ATHS is the world's largest historical truck member-based Society. We hold within our membership, the American Truck and Industry Leader Hall of Fame, the Visitor Center, and Joe James Memorial Library. Our ongoing mission and focus are to collect, preserve, authenticate, and display artifacts and all other relevant materials [books, photographs, etc.] about the origins, progress, and development of the American trucking industry and its pioneering individuals. Everything we eat, sleep on, live in, work and play with or otherwise use every day was at one time on a truck bound for delivery. In support of our mission, we have established Board-driven operating principles and a new Strategic Handbook in which the formative theme borrows from Jim Collins' book Good to Great.

Notes from the nonprofit

Perhaps the crown jewel of the ATHS mission is the modernization and digitization of its on-site Zoe James Memorial Library. The size and scope of materials available to investigators looking into the historic past of the industry and its pioneers and for those rebuilding antique models to specification are one of the largest in the nation. To transition the library from a traditional book-based enterprise to a digitized source for worldwide sharing of information, ATHS is seeking support to accomplish this task. This enormous undertaking is a multi-year, multi-million dollar project to which ATHS is dedicated to ensuring the ongoing interest in historical trucks. Added to the project is the continuing acquisition of images for the online gallery, manuals, schematics and artifacts to augment resources for restoration projects, and research for books articles and professional presentations.

Ruling year info

1972

Executive Director

Laurence Gration

Main address

10380 N. Ambassador Dr.

Kansas City, MO 64153 USA

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EIN

23-7152672

NTEE code info

Historical Societies and Related Activities (A80)

IRS filing requirement

This organization is required to file an IRS Form 990 or 990-EZ.

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Programs and results

What we aim to solve

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Our programs

SOURCE: Self-reported by organization

What are the organization's current programs, how do they measure success, and who do the programs serve?

Operating Endowment

ATHS' endowment will help support the financial stability and continued growth of the organization. With our 50th Anniversary approaching in 2021, our strategic vision is to have an endowment the equivalent of three times our annual operating budget.

Population(s) Served

ATHS is the only comprehensive trucking library within a 300-mile radius of Kansas City. This facility is available to researchers, students, educational programs and the general public. ATHS has partnered with University of Missouri-Kansas City to advance education in the Kansas City area. As a Partnering Institution, ATHS has agreed to take on qualified students from the departments of history and journalism who are interested in making an internship a part of their education. ATHS provides hands on, practical and professional experience that is difficult for students to attain in the classroom. The Digitization of the Collections is a significant contribution to the library's educational enhancement and is progressed by the work of interns. The images produced can reach a far wider audience of students and truck enthusiasts all over the world, expanding the benefits from our expansive library holdings and collections.

Population(s) Served

Since October 1980, ATHS has published its bimonthly magazines, Wheels of Time, as well as the special annual supplemental publication Show Time. These publications have become the premiere publications of the antique trucking world. Show Time is a photo collection of the antique trucks registered at our annual National Antique Truck Show along with articles covering show events and attendees. Wheels of Time is filled with articles and photographs of antique trucks, trucking company histories, and personal stories of the truckers who made the industry the driving force it is today. Each issue includes letters from readers, a listing of upcoming truck shows and events, headquarters news, new ATHS members, chapter and Board of Directors directories, classified ads for trucks and parts, regular columns on restoration tips, ATHS archives, and much more!

Population(s) Served

Where we work

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Goals & Strategy

SOURCE: Self-reported by organization

Learn about the organization's key goals, strategies, capabilities, and progress.

Charting impact

Four powerful questions that require reflection about what really matters - results.

In recent years, ATHS has met its operating budget and directed specific gifts to the building of its endowment ($1,2 million) held in an agency fund by the Greater Kansas City Community Foundation. Our strategic goal is to eventually reach an amount equal to three times the annual operating budget in reserve. In addition, we are initiating new fundraising programs to offset the cost of mission implementation. Leadership is confident that the costs of any exigencies and programmatic opportunities can an also be met.

New initiatives in fundraising include enhanced efforts in planned gifts, a recurring gifts campaign, a national signature fundraising event, and targeted grant proposals. Concurrent with all of this is the development of a case for a capital campaign.

How we listen

SOURCE: Self-reported by organization

Seeking feedback from people served makes programs more responsive and effective. Here’s how this organization is listening.

done We demonstrated a willingness to learn more by reviewing resources about feedback practice.
done We shared information about our current feedback practices.
  • Who are the people you serve with your mission?

    Our membership and constituency are current and former drivers of trucks, owners and leaders in the commercial trucking and truck manufacturing industries, and other enthusiasts for truck history and model development. ATHS stages an annual 3-day convention attended by 10,000 of the keenly interested. Many come to see the 1,500 trucks on display at America's largest truck show, presentations, and classes. The Society publishes an industry-centered first-class magazine bi-monthly called Wheels of Time, available automatically to members and the public by subscription. It features stories of historic trucks and industry pioneers, with a regular catalog of antique trucks for sale.

  • How is your organization collecting feedback from the people you serve?

    Paper surveys, Community meetings/Town halls, Constituent (client or resident, etc.) advisory committees, Leadership makes personal inquiry re opinions of donors.,

  • How is your organization using feedback from the people you serve?

    To identify and remedy poor client service experiences, To identify bright spots and enhance positive service experiences, To inform the development of new programs/projects, To strengthen relationships with the people we serve,

  • What significant change resulted from feedback?

    Having celebrated our 50th anniversary in October 2021, we also inaugurated the American Truck Industry Leader's first class of inductees into the Hall of Fame. This included Clessie Cummins, the investor of the Cummins Truck Engine Series, the Mack Brothers, founders of mack Trucks, OOIDQA, Owners-Operators Independent Drivers Association, and Dave Nemo, a nationally known truck industry radio personality.

  • With whom is the organization sharing feedback?

    The people we serve, Our staff, Our board, Our funders,

  • Which of the following feedback practices does your organization routinely carry out?

    We collect feedback from the people we serve at least annually, We take steps to ensure people feel comfortable being honest with us, We engage the people who provide feedback in looking for ways we can improve in response, We act on the feedback we receive,

  • What challenges does the organization face when collecting feedback?

Financials

American Truck Historical Society
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Operations

The people, governance practices, and partners that make the organization tick.

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Connect with nonprofit leaders

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American Truck Historical Society

Board of directors
as of 12/1/2021
SOURCE: Self-reported by organization
Board chair

Mr. Lenny Wild

Lenny Wild

Co-Owner of Floyd Wild Trucking, Retired

Dave Schroyer

Schroyer, Inc.

Tom Mullen

Walmart Transportation

Mark Schroyer

D & M Transport

Bill Wagner

Retired

Manuel Andrade

Andrade Trucking

Kevin Black

CHI Aviation

Rocco Chianelli

Northland Refrigeration

Ken Crouse

Crouse Cartage Co., Retired

Jerry Crume

Gordon Trucking

Charles Flexter

Char-Lynn Trucking Inc.

Marty Glomb

Travelers Insurance

David Hemelright

Loudon County, TN Schools Maintenance, Retired

Clayton Hoak

HNTB Corporation, Westbrook, ME

John Lamke

Lamke Auto Body Truck Repair, Retired

David McNeill

Furmanite Corporation

James Miller

Q&D Construction; Consolidated Freightways, Retired

Jim Moore

JEM Transport Inc., Retired

George Petrask

Coddington Heavy Duty Equipment Appraisal

Ed Rocha

Rocha Antique Trucks

Stephen Rosemond

M&P Transfer

Tony Van Beek

Pomona Feed, Owner, Retired

Bobb Williamson

B.C. Transit, Retired

John Doll

Retired

William Gross

Retired

Mark Vassallo

Alban Tractor Co., Inc.

Rick Knox

Gully Transportation

Arnold Braasch

Talbert Trailers, Retired

George Crouse

Crouse Transportation Services

Terry Dovre

Brake Systems, Inc., Retired

Michael Gully

Gully Transportation

Terry Klenske

Dalton Trucking Inc.

James Suttles

Suttles Truck Leasing

Dean McWhirk

ACST Transport LLC

John Vannatta

American Airlines (Retired)

Ed Coughlin

U.S. Government, Retired

Danny Coonce

Dennis Martinez

David Schnautz

Craig Vogel

Board leadership practices

SOURCE: Self-reported by organization

GuideStar worked with BoardSource, the national leader in nonprofit board leadership and governance, to create this section.

  • Board orientation and education
    Does the board conduct a formal orientation for new board members and require all board members to sign a written agreement regarding their roles, responsibilities, and expectations? Yes
  • CEO oversight
    Has the board conducted a formal, written assessment of the chief executive within the past year ? Yes
  • Ethics and transparency
    Have the board and senior staff reviewed the conflict-of-interest policy and completed and signed disclosure statements in the past year? Yes
  • Board composition
    Does the board ensure an inclusive board member recruitment process that results in diversity of thought and leadership? Yes
  • Board performance
    Has the board conducted a formal, written self-assessment of its performance within the past three years? Yes

Organizational demographics

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