San Francisco Consumer Action
Consumer Education and Advocacy Since 1971
Programs and results
What we aim to solve
In 2022 Consumer Action is reorganizing itself as a fully virtual organization that will serve consumers online and via educational materials and webinars.
Our programs
What are the organization's current programs, how do they measure success, and who do the programs serve?
Consumer Action Programs Overview
Consumer Action mission is to empower low- and moderate-income and limited-English-speaking consumers nationwide to financially prosper through education and advocacy. We engage in multilingual consumer education, community outreach and issue-focused advocacy efforts that promote consumer protections and economic justice for all. Consumer Action works on a wide variety of issues including privacy, telecommunication rights, fraud prevention, fair access to financial services, pro-consumer changes to the credit card industry, anti-predatory lending, civil rights and the needs of multicultural communities.
Core products and services include:
-Consumer education materials published in multiple languages for underrepresented consumers.
-Educational materials, training and support for a national network of more than 6,000 community-based organizations.
-Expert witness testimony before legislators and policy committees, advocating for underrepresented consumers.
-A comprehensive website (www
Take@ction
A web-based, free service allowing people to write and send emails to their representatives in Congress and state government. Consumer Action's Take@ction network of about 90,000 consumers receives regular advocacy alerts about anti-consumer legislation, regulation and consumer protection rules at risk.
Outreach & Training for Community-based Organizations
This project provides publications, workshops, training tools and technical assistance to enable a network of nearly 7,000 community-based organizations (CBOs) to deliver in-language consumer and personal finance education to low-to-moderate- income and underserved individuals and families across the country.
Where we work
External reviews

Our results
How does this organization measure their results? It's a hard question but an important one.
Number of website pageviews
This metric is no longer tracked.Totals By Year
Population(s) Served
Seniors, Ethnic and racial groups, Economically disadvantaged people
Type of Metric
Other - describing something else
Direction of Success
Increasing
Context Notes
According to Google Analytics, this is the number of pageviews on our main website.
Number of new website visitors
This metric is no longer tracked.Totals By Year
Type of Metric
Output - describing our activities and reach
Direction of Success
Increasing
Context Notes
Per Google Analytics for Consumer-Action.org
Number of unique website visitors
This metric is no longer tracked.Totals By Year
Type of Metric
Input - describing resources we use
Direction of Success
Increasing
Context Notes
Per Google Analytics for Consumer-Action.org
Number of return website visitors
This metric is no longer tracked.Totals By Year
Type of Metric
Input - describing resources we use
Direction of Success
Increasing
Context Notes
Per Google Analytics for Consumer-Action.org
Number of periodicals distributed
This metric is no longer tracked.Totals By Year
Type of Metric
Output - describing our activities and reach
Direction of Success
Increasing
Context Notes
Free multilingual educational guides distributed. The lower figure represents our move to provide more digital publications.
Number of advocate or trained spokesperson citations in the media
This metric is no longer tracked.Totals By Year
Type of Metric
Input - describing resources we use
Direction of Success
Increasing
Context Notes
Our spokespersons are regularly quoted in the mainstream and ethnic media.
Number of testimonies offered
This metric is no longer tracked.Totals By Year
Type of Metric
Output - describing our activities and reach
Direction of Success
Increasing
Context Notes
Number of testimonials featured in FT 2019 in our INSIDER newsletter feature, "What people are saying."
Number of training workshops
This metric is no longer tracked.Totals By Year
Type of Metric
Output - describing our activities and reach
Direction of Success
Increasing
Context Notes
Our staff traveled to 21 different cities to conduct trainings, make presentations and staff exhibit tables at community events (FY 2019)
Number of customers reporting satisfaction with program
This metric is no longer tracked.Totals By Year
Type of Metric
Outcome - describing the effects on people or issues
Direction of Success
Increasing
Context Notes
Number of people who responded to our hotline survey agreeing that their complaint was handled in a timely fashion (as of Nov. 21, 2018)
Number of people on the organization's email list
This metric is no longer tracked.Totals By Year
Type of Metric
Output - describing our activities and reach
Direction of Success
Increasing
Number of press releases developed and distributed
This metric is no longer tracked.Totals By Year
Type of Metric
Output - describing our activities and reach
Direction of Success
Decreasing
Context Notes
FY ending 2019
Our Sustainable Development Goals
Learn more about Sustainable Development Goals.
Goals & Strategy
Learn about the organization's key goals, strategies, capabilities, and progress.
Charting impact
Four powerful questions that require reflection about what really matters - results.
What is the organization aiming to accomplish?
Consumer Action empowers low- and moderate-income and limited-English-speaking consumers nationwide to financially prosper through education and advocacy. We’ve conducted almost a dozen webinars for thousands of CBO staff members, who share crucial information with their communities. We offer a virtual Help Desk with answers to many consumer questions and links to complaint handling agencies. Our SCAM GRAM and INSIDER e-newsletters provide information consumers can use to protect themselves and invoke their consumer rights under the law. We provide information about class action settlements for which consumers can make claims and receive distributions.
As Consumer Action enters its 52nd year, we have our work cut out for us. We must keep up the fight for policies that promote fairness and financial prosperity for underrepresented consumers and restore lost consumer protections. We must continue producing and disseminating timely, unbiased information that helps all consumers understand their rights, avoid scams, and make wise choices.
What are the organization's key strategies for making this happen?
1. Consumer education materials published in multiple languages for underrepresented consumers.
2. Educational materials, training and support for a national network of more than 7,500 community-based organizations from all parts of the U.S.
3. A comprehensive website (www.consumer-action.org) that includes consumer news, downloadable materials, an online “help desk," and access to the Take Action advocacy database and nine topic-specific sub sites.
4. Testimony before legislators and policy committees, advocating for underrepresented consumers.
5. Engagement with more than a dozen advocacy coalitions working to improve the marketplace for consumers.
What are the organization's capabilities for doing this?
Financial and consumer education materials empower underrepresented consumers to make informed decisions and assert their rights in the marketplace. Each year, Consumer Action creates and distributes consumer guides in five languages and thousands more are downloaded from our websites.
Materials, training and support services to community-based organizations (CBOs) ensure grassroots educators have the most updated consumer literacy tools and information for their constituents.
Consumer Action's Director of Consumer Protection is based Washington, D.C., where she participates in legislative, regulatory, policy and coalition/campaign initiatives. Consumer Action's DC office ensures that underrepresented consumers have a voice in front of lawmakers and the national media. Each year, Consumer Action takes positions on bills at the state and national levels and submits comments and testimony on a host of consumer protection issues. We participate in dozens of national and state advocacy coalitions that amplified the voice of consumers on issues.
Consumer-Action.org offers on-demand access to multilingual materials on dozens of consumer and personal finance topics, links to important consumer news and answers to hundreds of frequently asked questions.
What have they accomplished so far and what's next?
1. Consumer education materials published in multiple languages for underrepresented consumers.
2. Educational materials, training and support for a national network of more than 6,000 community-based organizations.
3. Expert witness testimony before legislators and policy committees, advocating for underrepresented consumers.
4. Unbiased special reports about financial and consumer services.
5. A comprehensive website (www.consumer-action.org) that includes consumer news, downloadable materials, an online “help desk,” and access to the Take Action advocacy database.
6. An online database of class action lawsuits, which enables consumers to join a pending action, make a claim or learn more about the case.
7. Collaboration with other non-profits and financial technology (FinTech) innovators on efforts to assess and improve financial health for underrepresented consumers.
8. Alliances with other consumer advocates and national coalitions to fight for urgently needed policies that ensure a more fair and inclusive economy for vulnerable consumers—particularly low-to-moderate-income and limited-English-speaking households.
9. Dozens of informational webinars that can be accessed for free on our YouTube Channel.
Financials
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Operations
The people, governance practices, and partners that make the organization tick.
Connect with nonprofit leaders
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- Analyze a variety of pre-calculated financial metrics
- Access beautifully interactive analysis and comparison tools
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Connect with nonprofit leaders
SubscribeBuild relationships with key people who manage and lead nonprofit organizations with GuideStar Pro. Try a low commitment monthly plan today.
- Analyze a variety of pre-calculated financial metrics
- Access beautifully interactive analysis and comparison tools
- Compare nonprofit financials to similar organizations
Want to see how you can enhance your nonprofit research and unlock more insights? Learn More about GuideStar Pro.
San Francisco Consumer Action
Board of directorsas of 12/13/2022
Ms Sue Rogan
Maryland CASH Campaign
Anna Flores
Nonprofit Executive
Irene Leech
Virginia Tech
Sue Hestor
Attorney, Private Practice
Ken McEldowney
Consumer Action
Rosa Gonzalez-Abrego
FEMA
Sue Rogan
Maryland CASH Campaign
Gail Hahn Sanders
Tower Federal Credit Union
Deborah Lowe Muramoto
Experience
Dr. LaTesha Slappy
Peace Financial Center
Joe Wynn
Veterans Enterprise Training and Services (VETS) Group
Board leadership practices
GuideStar worked with BoardSource, the national leader in nonprofit board leadership and governance, to create this section.
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Board orientation and education
Does the board conduct a formal orientation for new board members and require all board members to sign a written agreement regarding their roles, responsibilities, and expectations? No -
CEO oversight
Has the board conducted a formal, written assessment of the chief executive within the past year ? No -
Ethics and transparency
Have the board and senior staff reviewed the conflict-of-interest policy and completed and signed disclosure statements in the past year? Yes -
Board composition
Does the board ensure an inclusive board member recruitment process that results in diversity of thought and leadership? Yes -
Board performance
Has the board conducted a formal, written self-assessment of its performance within the past three years? No
Organizational demographics
Who works and leads organizations that serve our diverse communities? Candid partnered with CHANGE Philanthropy on this demographic section.
Leadership
The organization's leader identifies as:
Race & ethnicity
No data
Gender identity
No data
No data
Sexual orientation
No data
Disability
No data