Disease, Disorders, Medical Disciplines

A-FIB INC

aka A-Fib, Inc.

Malibu, CA

Mission

A-Fib, Inc. offers hope and guidance to empower Atrial Fibrillation patients to find their A-Fib cure or best outcome.

Our patient education website, A-Fib.com, is the A-Fib patient's unbiased source of well-researched information on current and emerging Atrial Fibrillation treatments, all written in plain language for patients and their families.

In addition, A-Fib, Inc. advocates for patients through online and print publications including our book, 'Beat Your A-Fib: The Essential Guide to Finding Your Cure', through our one-to-one consultation service (The A-Fib Coach) and through speaking engagements with patients and doctors.

Notes from the Nonprofit

Steve Ryan found his Atrial Fibrillation cure. So can You!
A-Fib can be Cured!
Don't settle for a lifetime on medication
Seek your Cure!

Ruling Year

2014

Principal Officer

Steve S Ryan Ph.D.

Co Principal Officer

Patti J Ryan

Main Address

30765 Pacific Coast Hwy. Ste 259

Malibu, CA 90265 USA

Keywords

atrial fibrillation, afib, patient education, a-fib, heart disease, Steve S Ryan PhD, A-Fib.com

EIN

26-0825653

 Number

8473972087

Cause Area (NTEE Code)

Heart and Circulatory System (G43)

IRS Filing Requirement

This organization is required to file an IRS Form 990-N.

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Social Media

Blog

Programs + Results

What we aim to solve New!

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Our programs

What are the organization's current programs, how do they measure success, and who do the programs serve?

SOURCE: Self-reported by organization

Atrial Fibrillation: Resources for Patients website, A-Fib.com

Steve Ryan's A-Fib Alerts Newsletter

Where we workNew!

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Our Results

How does this organization measure their results? It's a hard question but an important one. These quantitative program results are self-reported by the organization, illustrating their committment to transparency, learning, and interest in helping the whole sector learn and grow.

SOURCE: Self-reported by organization

Number of list subscribers

TOTALS BY YEAR
Population(s) served

People with diseases and illnesses

Related program

Steve Ryan's A-Fib Alerts Newsletter

Context notes

A-Fib Alerts email newsletter: Started in Nov 2013, we deliver A-Fib-related news direct to the subscriber's desktop twice a month.

Number of unique website visitors

TOTALS BY YEAR
Population(s) served

People with diseases and illnesses

Related program

Atrial Fibrillation: Resources for Patients website, A-Fib.com

Context notes

A-Fib.com: Each month thousands of readers visit our non-profit patient education website seeking hope and guidance. Healthcare professionals refer their patients to A-Fib.com.

Dollars donated to support advocacy efforts

TOTALS BY YEAR
Population(s) served

People with diseases and illnesses

Related program

Atrial Fibrillation: Resources for Patients website, A-Fib.com

Context notes

Cash donations made by A-Fib.com readers via PayPal account; Plus, A-Fib, Inc. earned commissions from the Amazon Associates program when A-Fib.com readers use our portal link to make purchases.

Charting Impact

Five powerful questions that require reflection about what really matters - results.

SOURCE: Self-reported by organization

What is the organization aiming to accomplish?

What are the organization's key strategies for making this happen?

What are the organization's capabilities for doing this?

How will they know if they are making progress?

What have and haven't they accomplished so far?

Our goal is to help patients and their families look beyond the common drug therapies that 'manage' Atrial Fibrillation but do not cure it. We inspire and educate patients to not settle for a lifetime on medication. We empower patients to see their A-Fib cure (or best outcome!

We will continue to:
- research and publish unbiased information on current and emerging Atrial Fibrillation treatments―all written in plain language for patients and their families.
- Educate, inspire and empower A-Fib patients to seek their cure.

Specific efforts include:
- Increase visitors and traffic to our website, A-Fib.com
- Encourage reader donations and earn passive income (via Amazon Associates commissions) to cover monthly publishing costs of A-Fib.com
- Remain FREE of third-party advertising (I.e. Google ads, etc.) that would clutter and disrupt our content and flow of our web pages
- Grow our subscribers list of our A-Fib Alerts monthly newsletter
- Complete and publish the 2nd edition of "Beat Your A-Fib: The Essential Guide to Finding Your Cure" by Steve S. Ryan, PhD
- Add more videos to our YouTube channel 'A-Fib Can be Cured!'
- Social media posting to our Facebook, Twitter, LinkedIn pages and Pinterest boards
- Presentations to patient and doctor groups
- Attend medical conferences, i.e., annual AF Symposium, to learn from the world's leading cardiologists researching and treating Atrial Fibrillation.
- Add A-Fib.com Advisory Board members when appropriate
- Grow our one-to-one consultation service with A-Fib patients seeking their cure (The A-Fib Coach).

Our greatest assets:
- Steve S. Ryan, PhD: research, distillation and writing skills; empathy and compassion with fellow patients; Industry contacts and reputation as A-Fib patient advocate and educator;
- Patti J. Ryan: editor, researcher and writer, graphic designer and photographer; book designer and self-publisher; and WordPress webmaster;
- Our A-Fib.com Advisory Board of world-class cardiac electrophysiologists (EP) and surgeons researching and treating A-Fib patients;
- Our A-Fib Support Volunteers who offer one-to-one support to other A-Fib patients.

Here are some ways we measure our progress at A-Fib, Inc.:

1. Google Analytics of A-Fib.com (traffic statistics):
• Daily visitors count
• New/Returning visitors
• Time spent on website
• Time spent per page
• Bounce rate
• Most popular articles
2. Backlinks: Number of links from other websites to A-Fib.com
3. Shared posts: Number of A-Fib.com posts 'Shares' by readers to social media
4. Google Search rankings for A-Fib.com and Beat Your A-Fib
5. Google Alerts & 'Mention.net' tracking services for A-Fib.com and Beat Your A-Fib online mentions
6. HON-Code Certification (of A-Fib.com)
7. Industry Awards & Recognition
8. Passive income generated through our Amazon Associate portal link, http://tinyurl.com/Shop-Amazon-for-A-Fib.

Have accomplished:
• Yearly over 400,000 readers visit A-Fib.com.
• A-Fib.com has received HON-Code Certification as a trustworthy healthcare site since 2009 by Health On the Net Foundation.
• A-Fib.com has been recognized as a "Best Atrial Fibrillation Blog" in 2014, 2015 and 2016 by Healthline.com.
• A-Fib, Inc. and Steve S. Ryan, PhD have received ten book publishing industry awards for Beat Your A-Fib.
• Financials: Through joining the Amazon Associate program a few years ago, we earn a small, passive income when readers use our portal link (http://tinyurl.com/Shop-Amazon-for-A-Fib) to shop at Amazon.com (at no extra cost to the buyer)

Have not accomplished:
• We have only attracted a few guest writers in our effort to offer a variety of opinions and points-of-views to our own.
• A-Fib.com is not yet a financially self-sustaining website. Since 2002, Patti and Steve Ryan have personally published the website with an occasional reader donation and small income through the Amazon Associates program.
• A-Fib.com Spreadshirt.com shop (http://462663.spreadshirt.com) with A-Fib-related graphic products has yet to develop as another source of passive income
• Salaries: We have been unable to generate enough passive income to pay ourselves salaries for our writing and publishing efforts, or to hire freelance writer/research help.

External Reviews

Photos

Financials

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Operations

The people, governance practices, and partners that make the organization tick.

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Board Leadership Practices

GuideStar worked with BoardSource, the national leader in nonprofit board leadership and governance, to create this section, which enables organizations and donors to transparently share information about essential board leadership practices.

SOURCE: Self-reported by organization

BOARD ORIENTATION & EDUCATION

Does the board conduct a formal orientation for new board members and require all board members to sign a written agreement regarding their roles, responsibilities, and expectations?

Not Applicable

CEO OVERSIGHT

Has the board conducted a formal, written assessment of the chief executive within the past year?

Not Applicable

ETHICS & TRANSPARENCY

Have the board and senior staff reviewed the conflict-of-interest policy and completed and signed disclosure statements in the past year?

Not Applicable

BOARD COMPOSITION

Does the board ensure an inclusive board member recruitment process that results in diversity of thought and leadership?

Not Applicable

BOARD PERFORMANCE

Has the board conducted a formal, written self-assessment of its performance within the past three years?

Not Applicable