The Grey Muzzle Organization

We envision a world where no old dog dies alone and afraid

Raleigh, NC   |  www.greymuzzle.org

Mission

The Grey Muzzle Organization improves the lives of at-risk senior dogs by providing funding and resources to animal shelters, rescue organizations, sanctuaries, and other non-profit groups nationwide.

Notes from the nonprofit

The Grey Muzzle Organization is thankful for the generosity of our supporters who have made our tremendous growth over the past 10 years possible. We quite simply could not have accomplished all that we have for senior dogs and the people who love them without their support. With your help, we know we can do even more. Our vision of a world where no old dog dies alone and afraid is an ambitious one, but each day we take a step closer to making this vision a reality.

As we look to the future, we will continue to grow our grant program, carefully vetting each grant applicant and providing the support grantees need to sustain their programs beyond the grant period; promote best practices and lessons learned from our grantees; and develop resources to ensure senior dogs receive the best possible care. We look forward to sharing our progress and results on behalf of at-risk senior dogs nationwide and beyond.

Ruling year info

2008

Executive Director

Lisa Lunghofer, Ph.D.

Main address

14460 Falls of Neuse Rd. Suite 149-269

Raleigh, NC 27614 USA

Show more contact info

EIN

26-1965495

NTEE code info

Fund Raising and/or Fund Distribution (D12)

Alliance/Advocacy Organizations (D01)

Animal Related Activities N.E.C. (D99)

IRS filing requirement

This organization is required to file an IRS Form 990 or 990-EZ.

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Communication

Programs and results

What we aim to solve

SOURCE: Self-reported by organization

The old dogs that share our hearts and homes are part of our family. Sadly, many old dogs are not that fortunate. Senior dogs slow down. They develop medical issues. And many find themselves alone, afraid, and at-risk in shelters across the country. With the support of people like you, The Grey Muzzle Organization creates happy endings to these heartbreaking stories—on a national scale. We improve the lives of at-risk senior dogs by providing funding and resources to animal shelters, rescue organizations, sanctuaries, and other non-profit groups nationwide. We envision a world where no old dog dies alone and afraid.

Our programs

SOURCE: Self-reported by organization

What are the organization's current programs, how do they measure success, and who do the programs serve?

Senior Dog Grant Program

The Grey Muzzle Organization improves the lives of at-risk senior dogs by providing grants in the range of $2,500 - $10,000 to animal welfare organizations nationwide. These grants provide senior dogs with critically-needed care and services that support The Grey Muzzle Organization’s “vision of a world where no old dog dies alone and afraid.” Examples of the kinds of programs we support include in-home hospice care, Seniors for Seniors adoption programs, medical assistance, dental services, and education programs to encourage adoption and quality care of senior dogs.

Population(s) Served
Adults

Grey Muzzle works to provide educational materials and resources to promote the care and value of senior dogs. We regularly update our website with information on our grantees' innovative programs and best practices for working with and caring for senior dogs. Topic areas include adoption considerations, health and wellness, common health issues, alternative treatments, and end-of-life care and planning. We feature stories and articles from our high-profile Advisory Board, which includes Dr. Marty Becker, "America's Veterinarian" and popular veterinary contributor on ABC’s Good Morning America; Victoria Stilwell, renowned dog trainer and the star of the Animal Planet TV series, “It's Me or the Dog;” Dr. Mary Gardner, co-founder of Lap of Love Veterinary Hospice, a nationwide practice whose 120+ veterinarians provide in-home hospice, euthanasia and end-of-life care; and Jill Rappaport, award-winning animal advocate, network journalist and best-selling author known nationwide as a popular, longtime correspondent on NBC.

Population(s) Served
Adults

The Grey Muzzle Organization maintains a fund to provide orthopedic beds to old dogs who are living in shelters. Cold concrete floors are particularly unforgiving for old dogs' joints. Our bed fund gives senior dogs in shelters a soft place to rest while they await their forever home.

Population(s) Served
Adults

Where we work

Our results

SOURCE: Self-reported by organization

How does this organization measure their results? It's a hard question but an important one.

Total number of grants awarded

This metric is no longer tracked.
Totals By Year
Related Program

Senior Dog Grant Program

Type of Metric

Output - describing our activities and reach

Direction of Success

Holding steady

Context Notes

In 2015, our grants ranged from $500 to $5,000 with most around $3,000. We raised the grant amount to $7,500 in 2016 and to $10,000 in 2019.

Total dollar amount of grants awarded

This metric is no longer tracked.
Totals By Year
Related Program

Senior Dog Grant Program

Type of Metric

Output - describing our activities and reach

Direction of Success

Increasing

Number of organizations applying for grants

This metric is no longer tracked.
Totals By Year
Population(s) Served

Adults

Related Program

Senior Dog Grant Program

Type of Metric

Input - describing resources we use

Direction of Success

Increasing

Context Notes

In 2016 we eliminated the requirement for a letter of inquiry. In 2015, 55 organizations were invited to submitted applications after review of 113 LOIs.

Goals & Strategy

SOURCE: Self-reported by organization

Learn about the organization's key goals, strategies, capabilities, and progress.

Charting impact

Four powerful questions that require reflection about what really matters - results.

The Grey Muzzle Organization aims to be the international leader promoting the welfare of senior dogs. We strive to increase the total amount we award in grants by at least 10% annually. We also aim to provide the highest quality resources and information to animal shelters and rescues that are working to develop and expand programs designed specifically to ensure senior dogs receive needed care and have the chance to live out their final years, months, weeks, and days in comfort and surrounded by love. Finally, we are working to provide pet owners with the information and resources they need to give their senior dogs the best possible care.

Our priorities for 2021 are four-fold. First, we will review our grant-making strategy, examining the pros and cons of offering a designated number of grants focused on specific areas or topics (e.g., efforts to better promote senior dogs, collaboration among shelters and rescues). We will build on the findings from our Saving Seniors study by exploring an additional invitation-only grant cycle to pilot test innovative strategies focused on community outreach and collaboration to keep senior dogs in their homes. Ultimately, we are committed to an approach that produces the best results for at-risk senior dogs—both during the grant period and beyond. We remain committed to providing all of our grantees with the support they need to expand and sustain their efforts on behalf of senior dogs.

Second, we will continue to increase our marketing and communications capacity in order to raise awareness about senior dogs. Fundamentally, we seek to change public perceptions of old dogs. This is a long-term goal, but this year we will build on our media success and increase the number of features on senior dogs in national and local media outlets.

Third, we will continue to invest in the infrastructure required to support and advance the growth of Grey Muzzle. We recognize that investments in technology and human resources are essential to our evolution from an all-volunteer organization to an international leader promoting the welfare of senior dogs. We will continue to invest in systems that increase our efficiency and add professionals to our team who have expertise in areas such as marketing and analytics.

Finally, we will continue to raise the funds necessary to increase the total amount of grants we award by at least 10% annually. We will do that by working to expand our individual donor base, identify new corporate sponsors, and launch a legacy giving program.

Grey Muzzle's greatest asset is our human resources, including our small-but-expert staff, our accomplished board of directors, our high-profile advisory board, and our cadre of volunteers who offer thousands of hours of in-kind service every year. In 2015, in order to make the transition from an all-volunteer organization, we recruited an executive director who has decades of experience managing nonprofits and getting results. In 2017 we added a part-time communications manager with extensive experience in animal welfare and marketing. In 2018 we increased our level of administrative support by adding a half-time administrative assistant. In 2020 we added a part-time financial consultant to ensure adherence to the highest accounting standards as we continue to grow. Together they provide leadership and manage day-to-day operations.

Our nine-person board of directors includes animal welfare experts, a CPA, IT professionals, small business owners, and experienced nonprofit leaders. In addition to providing governance and oversight, board members are actively involved in ad hoc committees that are instrumental to Grey Muzzle's success.

We continue to add to our advisory board, the members of which serve as ambassadors for Grey Muzzle and are essential to helping us promote our work on behalf of senior dogs. Long-time advisory board members include "America's Veterinarian" Dr. Marty Becker and Victoria Stilwell, prominent dog trainer and the star of the Animal Planet TV series, “It's Me or the Dog." This year we added even more well-known experts who are passionate about senior dogs, including Michael Levitt, Emmy-nominated founder of Michael Levitt Productions and producer of the "American Rescue Dog Show" for the Hallmark Channel and Dr. Heidi Lobprise, a board-certified veterinary dentist.

Volunteers also play a critical role in helping Grey Muzzle to achieve our goals. We have recruited a highly skilled volunteers to assist with graphic design, media relations, information management systems, among other areas of expertise.

With your support, we have accomplished much in the past year:

- The 2020 grant cycle was the most successful in the history of Grey Muzzle. We awarded a record $510,000 in grants to 64 animal welfare organizations representing 29 states, a 22% increase in total grant awards over the previous year. Thanks to the generosity of our donors, Grey Muzzle's grants total $2.5 million since 2008.

- Our grants served 2504 senior dogs, a 39% increase from the year prior. Of the 22 grantees whose programs focused specifically on adoption, on average, 90% of the senior dogs they helped with Grey Muzzle funding were adopted during the grant period.

- We contributed to the development of knowledge and best practices. In September 2020, we published findings from "Saving Seniors: A Study of Strategies to Increase the Adoption of Senior Dogs," the first national study focused specifically on the well-being of senior dogs. The study provides an in-depth examination not only of programs to save senior dogs, but also the context in which those programs were implemented, and lessons learned. This is the first study to examine the state of efforts nationally to promote the well-being of senior dogs, beyond simply assessing live release rates.

- We launched a free webinar series open to the public and featuring topics relevant to senior dogs. Presenters have included Dr. Marty Becker, “America’s Veterinarian;” Victoria Stilwell, world-renowned dog trainer and TV personality; and Dr. Mary Gardner, co-founder of Lap of Love Veterinary Hospice, a nationwide practice whose 120+ veterinarians provide in-home hospice, euthanasia, and end-of-life care.

- We produced a new Public Service Announcement (PSA), which featured Carol Burnett, Bob Newhart, Carl Reiner, and Lily Tomlin talking about what growing older means for senior people and senior dogs. The PSA was featured on the "2020 American Rescue Dog Show," which aired on the Hallmark Channel on February 17, 2020, and reached an audience of over one million viewers.

- We are offering new networking and capacity-building tools for our grantees, including quarterly webinars and a monthly enewsletter that highlights best practices, research findings, and professional development opportunities.

- We hired a financial consultant to ensure that, as we grow, we continue to adhere to all accounting and donor management best practices. We also are working with a technical consultant to develop dashboards to track our Analytics. We will use the information to improve and refine the content on our website and our social media channels.

How we listen

SOURCE: Self-reported by organization

Seeking feedback from people served makes programs more responsive and effective. Here’s how this organization is listening.

done We demonstrated a willingness to learn more by reviewing resources about feedback practice.
done We shared information about our current feedback practices.
  • How is your organization collecting feedback from the people you serve?

    Electronic surveys (by email, tablet, etc.), Focus groups or interviews (by phone or in person),

  • How is your organization using feedback from the people you serve?

    To identify and remedy poor client service experiences, To identify bright spots and enhance positive service experiences, To make fundamental changes to our programs and/or operations, To inform the development of new programs/projects, To strengthen relationships with the people we serve,

  • What significant change resulted from feedback?

    We are investing in more opportunities for our grantees to network and learn from one another based on findings from our recently completed evaluation project, which was made possible by a generous grant from Maddie's® Fund.

  • With whom is the organization sharing feedback?

    The people we serve, Our staff, Our board, Our funders, Our community partners,

  • Which of the following feedback practices does your organization routinely carry out?

  • What challenges does the organization face when collecting feedback?

    We don't have any major challenges to collecting feedback,

Financials

The Grey Muzzle Organization
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Operations

The people, governance practices, and partners that make the organization tick.

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Connect with nonprofit leaders

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Connect with nonprofit leaders

Subscribe

Build relationships with key people who manage and lead nonprofit organizations with GuideStar Pro. Try a low commitment monthly plan today.

  • Analyze a variety of pre-calculated financial metrics
  • Access beautifully interactive analysis and comparison tools
  • Compare nonprofit financials to similar organizations

Want to see how you can enhance your nonprofit research and unlock more insights? Learn More about GuideStar Pro.

The Grey Muzzle Organization

Board of directors
as of 3/8/2021
SOURCE: Self-reported by organization
Board chair

Denise Fleck

Pet Safety Crusader

Term: 2018 - 2021

Jennifer Kachnic

Partners in Animal Welfare Services

Denise Fleck

Safety Pet Crusader and Author

Mark Casias

Kanopi

Kristin Korzekwa

Deloitte Consulting

Kelli Chickos

Superior Group of Companies

Leah Robinson

Sweet Virginia Creative

Marc Zaretsky

Hill International, Inc.

James Pikula

Holland & Company, CPAs

Board leadership practices

SOURCE: Self-reported by organization

GuideStar worked with BoardSource, the national leader in nonprofit board leadership and governance, to create this section.

  • Board orientation and education
    Does the board conduct a formal orientation for new board members and require all board members to sign a written agreement regarding their roles, responsibilities, and expectations? Yes
  • CEO oversight
    Has the board conducted a formal, written assessment of the chief executive within the past year ? Yes
  • Ethics and transparency
    Have the board and senior staff reviewed the conflict-of-interest policy and completed and signed disclosure statements in the past year? Yes
  • Board composition
    Does the board ensure an inclusive board member recruitment process that results in diversity of thought and leadership? Yes
  • Board performance
    Has the board conducted a formal, written self-assessment of its performance within the past three years? Yes

Organizational demographics

SOURCE: Self-reported; last updated 02/20/2021

Who works and leads organizations that serve our diverse communities? GuideStar partnered on this section with CHANGE Philanthropy and Equity in the Center.

Leadership

The organization's leader identifies as:

Race & ethnicity
White/Caucasian/European
Gender identity
Female, Not transgender (cisgender)
Sexual orientation
Heterosexual or Straight
Disability status
Person without a disability

Race & ethnicity

No data

Gender identity

No data

 

No data

Sexual orientation

No data

Disability

No data