Environmental Quality Protection, Beautification

Earth Day Resolutions

  • Amherst, MA
  • ourgreengoals.org

Mission Statement

Green Goals was born out of a desire to broaden environmental sustainability by reaching out to all segments of the American public. We can accomplish this mission though a comprehensive web-based platform promoting and supporting green behavior commitments.

By combining interactive social networking with environmental behavior, we can engage new audiences and overcome traditional barriers to environmentally responsible activities. Our goals is to strengthen collective involvement in promoting a healthy, sustainable world for generations to come.

Main Programs

  1. Interactive Website & Evaluation Plan
Service Areas

Self-reported

International

Our mission is to provide a free support structure for green behavior commitments throughout the United States and the rest of the world.

ruling year

2009

Principal Officer since 2008

Self-reported

Zachary Fried

Keywords

Self-reported

sustainability, green behavior, behavior change, environmental responsibility, global warming

Also Known As

Green Goals

EIN

26-3145536

Physical Address

95 Saint Marks Ave Garden Level

Brooklyn, NY 11217 2410

Contact

Cause Area (NTEE Code)

Alliance/Advocacy Organizations (C01)

Citizen Participation (W24)

IRS Filing Requirement

This organization is required to file an IRS Form 990-N.

Programs + Results

How does this organization make a difference?

Overview

Self-reported by organization

Goals:
To offer and support personal commitments to environmentally responsible behaviors
To provide methods for habituating sustainability goals successfully and effectively
To draw on behavioral psychology research and marketing and communications strategies to engage new audiences in promoting sustainability behavior
To tailor the process on personal and social levels so that participants feel ownership of their commitments instead of behaving out of guilt or obligation
To pave the way for future efforts in meeting the very significant carbon emissions cuts necessary to limit global warming

Programs

Self-reported by organization

What are the organization's current programs, how do they measure success, and who do the programs serve?

Program 1

Interactive Website & Evaluation Plan

Commencing Earth Day 2011, this project enables members of the public with little or no related experience to create a personal plan in the spirit of a New Year’s resolution, connecting them with realistically achievable goals of reducing the environmental impact of their daily activities. From the formation of neighborhood car pools to guidance installing a programmable thermostat, a properly designed interface can enable the adoption of an array of green behaviors with ease.

By using a website with supporting materials delivered electronically, the organization can connect with and support specific commitments of many, while sustaining operations for years at little added cost. Email-based surveys track participant progress and assess the program’s success at meeting its goal of widespread commitments to lasting behavior change.

The website will be promoted by consumer-focused advertising and a public relations campaign involving social networking websites and press releases. Businesses and civic organizations will also be invited to promote sustainability by offering the service to their employees and members. Participants commence their activities, individually or with peer support, on Earth Day (April 22, 2011) or another date of their choosing.

Category

Environment

Population(s) Served

General Public/Unspecified

Ethnic/Racial Minorities -- General

Children and Youth (infants - 19 years.)

Budget

$300,000.00

Service Areas

Self-reported

International

Our mission is to provide a free support structure for green behavior commitments throughout the United States and the rest of the world.

Funding Needs

Funds are being sought to develop and promote the user interface, which will rely heavily on scripting language for the creation of a dynamic, user-customized web experience commonly described as "Web 2.0." For example, such coding allows the creation of support forums, team formation, and progress tracking. Research has demonstrated the important role that social and community networks can play in changing behaviors and adhering to goals. This project intends to make full use of their potential.

External Reviews

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Financials

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Operations

The people, governance practices, and partners that make the organization tick.

Earth Day Resolutions

Leadership

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Principal Officer

Zachary Fried

BIO

Zach received his Master's Degree in Resource Policy and Behavior from the University of Michigan while concentrating on the psychology of environmental behavior. His Bachelor's Degree in Environmental Studies is from Oberlin College. He is also a technical consultant and has extensive experience in marketing, advertising, and small business management.

STATEMENT FROM THE Principal Officer

"One of the most appealing characteristics of environmental sustainability is that behaviors with reduced impacts often involve community activity and lead to healthier neighborhoods.  This project uses tools of the information age to join individuals in achieving positive changes on both local and global scales."

Governance

BOARD CHAIR

Zachary Fried

No Affiliation

BOARD LEADERSHIP PRACTICES

GuideStar worked with BoardSource, the national leader in nonprofit board leadership and governance, to create this section, which enables organizations and donors to transparently share information about essential board leadership practices. Self-reported by organization


RESPONSE NOT PROVIDED

BOARD ORIENTATION & EDUCATION

Does the board conduct a formal orientation for new board members and require all board members to sign a written agreement regarding their roles, responsibilities, and expectations?


RESPONSE NOT PROVIDED

CEO OVERSIGHT

Has the board conducted a formal, written assessment of the chief executive within the past year?


RESPONSE NOT PROVIDED

ETHICS & TRANSPARENCY

Have the board and senior staff reviewed the conflict-of-interest policy and completed and signed disclosure statements in the past year?


RESPONSE NOT PROVIDED

BOARD COMPOSITION

Does the board ensure an inclusive board member recruitment process that results in diversity of thought and leadership?


RESPONSE NOT PROVIDED

BOARD PERFORMANCE

Has the board conducted a formal, written self-assessment of its performance within the past three years?