Diversity Richmond
Programs and results
What we aim to solve
Our programs
What are the organization's current programs, how do they measure success, and who do the programs serve?
Social and Support Programs
We offer a variety of concerts, performances, special events and programs designed to enrich and enhance the lives of Central Virginia's LGBT Community.
Diversity Thrift
We operate a Thrift Store to raise funds to help us operate our Community Center and also distribute funds to the community. In addition, our Diveristy Thrift works with the Richmond Public Schools to offer job training for disadvantaged students.
Grantmaking
Diversity Richmond gives monetary grants to local organizations that work to improve the lives of Central Virginia's lesbian, gay, bisexual and transgender community. Since our founding in 2000, we have donated over $1 Million back to the community.
Community Center
We operate our Community Center as an asset to the community, and offer our facilities for free or at a reduced rate to non-porfit organizations that need a place to meet or hold activities.
Diversity Richmond Program Committee
Diversity Richmond's program committee provides social and educational events and programs for LGBT Older Adults in the Central Virginia, and is an advocacy group that helps educate the general public, Aging Service Agencies and other about the needs of LGBT Older Adults.
Where we work
Awards
Affiliations & memberships
ConnectRichmond 2007
Central Virginia Rainbow Partnership 2008
External reviews

Photos
Goals & Strategy
Learn about the organization's key goals, strategies, capabilities, and progress.
Charting impact
Four powerful questions that require reflection about what really matters - results.
What is the organization aiming to accomplish?
The mission of Diversity Richmond is to serve as a catalyst, voice, a place and resource that enriches and champions the LGBTQ+ community. We provide financial funding to LGBTQ and LGBTQ-friendly organizations as well as free meeting and event space. Formally the Richmond Gay Community Foundation, we re-branded two years ago, adopting our new name. Diversity Richmond serves as the community center for the Central Virginia LGBTQ community. We estimate that last year over 8,000 people used the facility for free. Board and committee meetings, theater auditions and rehearsals, community of faith services, fundraising events and twelve-step programs occur on a regular basis. Rarely does a night pass that our rooms are not filled to capacity. Since 1999, Diversity Richmond has contributed more than $955,000.00 to local non profits such as Side By Side (formerly ROSMY), to work with LGBTQ youth; Health Brigade (formerly Fan Free Clinic) to provide quality health care to the poor, under-insured and uninsured; Jewish Family Services to defray adoption expenses; Senior Connections to provide cultural diversity training to assisted living and retirement home staff and Equality Virginia, our statewide LGBTQ legislative operative. Every autumn we issue a request for proposals. Last session we received 33 proposals and distributed $30,000.00. No better example of how the community depends on Diversity Richmond than following the 2016 Orlando, FL massacre at the gay nightclub, Pulse. LGBTQ organizations from throughout the area contacted Diversity about conducting a vigil to memorialize the tragedy. Over 2,000 people attended the vigil that was held in our event hall. The governor, attorney general and numerous elected officials were among those present. Another recent accomplishment was supplying two buses to transport locals to and from the Equality March held in Washington, D.C. We located corporate sponsorship allowing us to offer seats at a minimal charge which also included breakfast. We have also intentionally expanded our services outside the LGBTQ community. For example, we offer free clothing to area public schools whose students are on public assistance. We also work with numerous social service agencies by providing free clothing to their clients and household goods.
What are the organization's key strategies for making this happen?
The main revenue streams are Diversity Thrift and Diversity Bingo. We also conduct quarterly fundraising events and direct mail solicitations during the latter part of the year. Three years ago we initiated a monthly breakfast of local LGBTQ executive directors as a means of collaboration and support. We have extensive outreach to local social service agencies and an email newsletter that reaches about 4,000 households. We have active social media for the thrift store, the foundation and Iridian Gallery at Diversity Richmond. The gallery is the only such in the south, dedicated solely to supporting LGBT+ artists.
What are the organization's capabilities for doing this?
Diversity Thrift is one of the top rated thrift stores in the Richmond Metropolitan Area. it often wins local media "Best of Richmond" contests. The store is supported by a wide spectrum of donations which are tax deductible. We also pick-up and deliver larger items such as furniture and appliances, seven days a week. The store has a senior manager, two assistant managers and about 10 part-time employees. Our bingo games have been in operation for several years and are regulated by the Virginia Department of Agriculture and Consumer Services. Our large event hall is rented the majority of Saturday nights during the year. It is continually used for nonprofit meetings and fundraiser, either at no charge or a discounted rate. About 10 nonprofits use our facility as storage, saving them thousands of dollars each year in lieu of renting storage units as several were doing before we offered the space.
What have they accomplished so far and what's next?
We are striving to increase the size of our grants that we share every autumn. That is a main objective. We are pursuing this by researching grants and looking for ways that we can better economize to grow funding. We have a large portion of our building that is underdeveloped and serves as storage. We want to look at ways that the space can be put to better use by the community and also serve as a revenue producer. Our roof is in dire need of replacement. We plan to launch a capital campaign in the next few months.
Financials
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Operations
The people, governance practices, and partners that make the organization tick.
Connect with nonprofit leaders
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- Analyze a variety of pre-calculated financial metrics
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- Compare nonprofit financials to similar organizations
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Connect with nonprofit leaders
SubscribeBuild relationships with key people who manage and lead nonprofit organizations with GuideStar Pro. Try a low commitment monthly plan today.
- Analyze a variety of pre-calculated financial metrics
- Access beautifully interactive analysis and comparison tools
- Compare nonprofit financials to similar organizations
Want to see how you can enhance your nonprofit research and unlock more insights? Learn More about GuideStar Pro.
Diversity Richmond
Board of directorsas of 02/22/2022
Ms Luise Farmer
Retired
Term: 2019 - 2021
Art Toth
Owner/operator of Le Grand Dame
Beth Marschak
Virginia Department of Health
Rebecca Keel
fee, Independent Distributor
Ayana Obika
Gratitude Rising Foundation
Keri Abrams
James River Transgender Society
Robyn Bentley
Feng Shui Diva
Luise "Cheezi" Farmer
Retired
Michael Birch-Pierce
Virginia Commonwealth University
Odetta Johnson
Retired
Jean Segner
Retired
Kevin Allison
VCU Professor
Chris Moore
Writer
Kirk Blandfor
Civil War Museum
Lee Dyer
University of Richmond
Michael Young
Truist Bank
Margaret Hill
Hanover Public Schools
Board leadership practices
GuideStar worked with BoardSource, the national leader in nonprofit board leadership and governance, to create this section.
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Board orientation and education
Does the board conduct a formal orientation for new board members and require all board members to sign a written agreement regarding their roles, responsibilities, and expectations? Yes -
CEO oversight
Has the board conducted a formal, written assessment of the chief executive within the past year ? Yes -
Ethics and transparency
Have the board and senior staff reviewed the conflict-of-interest policy and completed and signed disclosure statements in the past year? Yes -
Board composition
Does the board ensure an inclusive board member recruitment process that results in diversity of thought and leadership? Yes -
Board performance
Has the board conducted a formal, written self-assessment of its performance within the past three years? Yes
Organizational demographics
Who works and leads organizations that serve our diverse communities? GuideStar partnered on this section with CHANGE Philanthropy and Equity in the Center.
Leadership
The organization's leader identifies as:
The organization's co-leader identifies as: