Grand Rapids Cable Access Center

Building Community through Media

aka Community Media Center; WYCE; GRTV; Wealthy Theatre; The Rapidian   |   Grand Rapids, MI   |  http://www.grcmc.org

Mission

Grand Rapids Cable Access Center’s mission is "Building Community through Media" The mission is achieved through six program areas: GRTV provides media production support, tools and transmission for local individuals and nonprofit organizations, to create and present multimedia programming. WYCE is a non-commercial community radio station, emphasizing local and emerging artists. WEALTHY THEATRE is a technology-rich, renovated historic theatre providing a venue for community use. IT SERVICES provides low cost technology services for nonprofit organizations. THE RAPIDIAN provides locally important news and information submitted by citizens and nonprofit organizations. EDUCATION SERVICES provide media production training, media literacy and technology applications, for adults and youth.

Ruling year info

1982

Executive Director

Linda Gellasch

Main address

711 Bridge St NW

Grand Rapids, MI 49504 USA

Show more contact info

EIN

38-2386140

NTEE code info

Media, Communications Organizations (A30)

IRS filing requirement

This organization is required to file an IRS Form 990 or 990-EZ.

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Communication

Programs and results

What we aim to solve

SOURCE: Self-reported by organization

Any and every free democratic society depends on having free media – open media, accessible to and by the people of the community, uncensored by government. With the overwhelming media choices that confront ordinary people every day, a steadfast, reliable source of content-neutral, non-discriminatory information is crucial. Our community of West Michigan requires and deserves opportunities for engagement and non-judgmental access to media resources. Opportunities to consume, and also to create media, that are unrestricted by social, educational or economic barriers. Students of all ages and levels require empowerment and equal access to information. Residents need access to information that affects their families and neighborhoods. Artists, musicians, and creatives of all sorts benefit from community encouragement and access to the arts.

Our programs

SOURCE: Self-reported by organization

What are the organization's current programs, how do they measure success, and who do the programs serve?

GRTV, WYCE, WEALTHY THEATRE, IT SERVICES, ED SERVICES, VIDEO SERVICES, CITIZEN JOURNALISM PLATFORM

GRTV provides media production support, tools and transmission for local individuals and nonprofit organizations, to create and present multimedia programming to the community. GRTV provides studio and editing facilities, portable equipment that is available to borrow, and professional staff to advise and facilitate use. GRTV also schedules and manages the playback transmission of two non-commercial community television channels that feature the programming produced and presented by the community.
WYCE is a non-commercial, listener-supported community radio station for West Michigan. The format emphasizes an eclectic blend of music, with special emphasis on local and emerging artists. The station provides audio/radio production training and is programmed by 80+ "on-air” volunteers. WYCE holds events than honor local artists and events that benefit local nonprofit organizations. WYCE provides community announcements and promotes events around the community.
WEALTHY THEATRE is a renovated historic theatre providing a technology-rich venue for community use. It is used for community presentations, concerts, films and stage performances.
CMC IT SERVICES (formerly known as GrandNet) provides low cost information technology services exclusively for area nonprofit organizations including on-site technical support, web design and technology consultation. Services are designed to provide customized technology services that meet unique needs of the nonprofit sector.
EDUCATION SERVICES provide on-site and off-site training in media production, media literacy and technology applications, working with both adults and youth through a variety of educational programs.
OTHER SERVICES include project-based, low-cost media production services exclusively for the nonprofit sector and web-based citizen journalism platform, training and support.

Population(s) Served

Where we work

Goals & Strategy

SOURCE: Self-reported by organization

Learn about the organization's key goals, strategies, capabilities, and progress.

Charting impact

Four powerful questions that require reflection about what really matters - results.

Community Media Center strives to provide safe, well-equipped, affordable places for community members to share ideas and listen to each other. We aim to help safeguard our First Amendment right to freedom of expression, elevate the voices of people who are often relegated to the sidelines by mainstream media, enable the expression of all viewpoints and support and equip the vibrant community of volunteers and local creatives who wish to share their viewpoints and talents. We aim to uphold our mission of building community through media by offering minimal-cost memberships and free or low-cost production and training to every resident in Grand Rapids, thereby providing meaningful access to TV, radio, citizen journalism, web tools, non-discriminatory venues and community meeting places,

Community Media Center provides safe, well-equipped access for community members to share ideas and listen to each other. We provide access to multiple media tools and services. We elevate the voices of people and groups who are often relegated to the sidelines by mainstream media, and enable the expression of all viewpoints through publication, live productions, films, workshops, presentations, performances,and broadcast on our media platforms. We support and equip a vibrant community of volunteers who share their talents to uphold our mission of building community through media. By fostering community engagement and amplifying voices, we provide access to the viewpoints of marginalized residents in all corners of our community. We provide training, tools, venues and connections to all, including the artistic community, amateur and professional actors, writers, musicians, filmmakers, TV and radio producers, and through publication and broadcast on our media platforms.

Our team of creative, hard-working, innovative people provides the energy and direction for our organizational capabilities. Part-time reception clerks double as tour guides. Program directors volunteer as radio programmers. Our venue manager holds degrees in film and video. Our radio manager writes curriculum and plays in a bluegrass band. Our Education Director is an animation artist. Our volunteers and staff include photographers, actors, musicians and artists of all sorts. CMC is a community gathering space for experienced, talented broadcast professionals, musicians, videographers, venue managers, lighting and sound specialists, and equipment engineers, as well as IT and educational professionals, new media experts and expert management and program personnel. Whether the expertise comes in the form of volunteers or paid employees, our capabilities include using best practices, well-planned procedures, vetted curricula and training programs, interdepartmental teamwork and strategizing. Diligent maintenance and appropriate use of our facilities and equipment aide in keeping our work for our community affordable and professional.

Community Media Center has served the community of Grand Rapids for over 35 years. Throughout this time CMC has provided opportunities for communities to express themselves in neutral, welcoming spaces, extended the reach of nonprofit and grassroots groups by raising awareness of their work to benefit the community. We have empowered students of all ages and levels. We have fostered community engagement and amplified the voices of marginalized residents through accessible media platforms. CMC has been a catalyst for citizens to become involved in the local media landscape as they advance their careers. We have strengthened the community by fostering diverse cultural expression and supporting meaningful media by all residents.
Media literacy is a part of every course we teach, whether it’s story-boarding, lighting, editing, documentary production, animation, droning, digital activism or community media in general, Media Literacy comes first.
Now, as we continue with this work, we are also expanding our outreach to marginalized residents through an expanded Media Literacy program.We are also escalating our outreach to marginalized residents through an expanded Media Literacy program. Engaging in the online and offline spaces Community Media Center provides will continue to help students of all ages stay in touch with the latest research and tools for enriching their media projects, with an understanding of the power of media and the many possibilities it holds.

How we listen

SOURCE: Self-reported by organization

Seeking feedback from people served makes programs more responsive and effective. Here’s how this organization is listening.

done We shared information about our current feedback practices.
  • How is your organization collecting feedback from the people you serve?

    Electronic surveys (by email, tablet, etc.), Paper surveys,

  • How is your organization using feedback from the people you serve?

    To identify and remedy poor client service experiences, To identify bright spots and enhance positive service experiences, To make fundamental changes to our programs and/or operations, To inform the development of new programs/projects, To identify where we are less inclusive or equitable across demographic groups, To strengthen relationships with the people we serve,

  • With whom is the organization sharing feedback?

  • What challenges does the organization face when collecting feedback?

Financials

Grand Rapids Cable Access Center
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Operations

The people, governance practices, and partners that make the organization tick.

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Connect with nonprofit leaders

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  • Analyze a variety of pre-calculated financial metrics
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  • Compare nonprofit financials to similar organizations

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Grand Rapids Cable Access Center

Board of directors
as of 12/9/2019
SOURCE: Self-reported by organization
Board chair

Kelly Koning

The Matthew Agency

Term: 2015 - 2018

Jane Hofmeyer

Kelly Koning

Rosa Delvalle

Jerry Wayne Newson

Brian Borbot

Edye Hyde

Monroe O'Bryant

Jeannine Lemmon

Juan Castro

Thom Bland

Simone Clark

Justin Dailey

Gabriella De La Vega

Michael Van Denend

Margie Zylstra

Board leadership practices

SOURCE: Self-reported by organization

GuideStar worked with BoardSource, the national leader in nonprofit board leadership and governance, to create this section.

  • Board orientation and education
    Does the board conduct a formal orientation for new board members and require all board members to sign a written agreement regarding their roles, responsibilities, and expectations? Yes
  • CEO oversight
    Has the board conducted a formal, written assessment of the chief executive within the past year ? Yes
  • Ethics and transparency
    Have the board and senior staff reviewed the conflict-of-interest policy and completed and signed disclosure statements in the past year? Yes
  • Board composition
    Does the board ensure an inclusive board member recruitment process that results in diversity of thought and leadership? Yes
  • Board performance
    Has the board conducted a formal, written self-assessment of its performance within the past three years? Yes