Educational Institutions

Children's Museum of Richmond

Where learning is always in play!

Richmond, VA


The Children's Museum inspires growth in all children by engaging families in learning through play.

Ruling Year


Principal Officer

Danielle Ripperton

Main Address

2626 West Broad Street

Richmond, VA 23220 USA

Formerly Known As

Richmond Children's Museum


Children's Museum, Children's Museum of Richmond, Richmond Children's Museum





Cause Area (NTEE Code)

Educational Services and Schools - Other (B90)

Children's Museums (A52)

Youth Development Programs (O50)

IRS Filing Requirement

This organization is required to file an IRS Form 990 or 990-EZ.

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Programs + Results

What we aim to solve

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Our programs

What are the organization's current programs, how do they measure success, and who do the programs serve?

SOURCE: Self-reported by organization

Field Trip Programming

Parent and Caregiver Programs

Children's Museum Book Bank

Programming for Children with Special Needs

Special Events

Where we work

Charting Impact

Five powerful questions that require reflection about what really matters - results.

SOURCE: Self-reported by organization

What is the organization aiming to accomplish?

What are the organization's key strategies for making this happen?

What are the organization's capabilities for doing this?

How will they know if they are making progress?

What have they accomplished so far and what's next?

Over the next 3 to 5 years the Children's Museum of Richmond wants to provide programming and support to families in the Central Virginia Area. The Children's Museum of Richmond normally works with children ages 0 to 8 and their caregivers but also provides programming for older children as well.
1) Play a meaningful role in improving Kindergarten readiness for the area's under-resourced children
2) Be the first source for important early childhood information for parents/ caregivers
3) Encourage the use of learning through play in tandem with traditional classroom learning
4) Educate the public on childhood development
5) Encourage literacy by distributing books from the Central Virginia Children's Book Bank to under-served children
6) Educate older children on the importance of philanthropy and the non-profit community
7) Provide a safe environment for children to play

The Children's Museum of Richmond has a number of strategies it has implemented to meet its goals. 1) CM merged with Commonwealth Parenting to provide important information on parenting. Commonwealth Parenting offers free parenting classes to under-resourced families, speaking engagements from renowned childhood development experts, and demonstrations free of charge in the museum facility. 2) CM took charge of the Children's Museum Book Bank. The book bank hands out new and like-new books to under-resourced children. They are delivered directly to children at school and given out to all scholarship field trips. 3) CM began the Junior Intern Program to introduce high school students to the importance of philanthropy. Junior Interns are given a college scholarship after completing volunteer hours as well as attending training sessions on non-profits. 4) CM provides scholarship memberships as well as scholarship field trips so all children have a chance to learn through play. CM has strong partnerships with local community partners and schools to help distribute the available services. 5) CM has created a mobile app with the Carmax Foundation to help prepare children' for kindergarten. In addition, CM hosts a kindergarten readiness program for local preschools as well as a kindergarten kick off event. 6) CM provides exhibits which are designed to encourage learning in unconventional ways.

The Children's Museum of Richmond has a number of deep partnerships which will help the museum meet its long term goals. The museum created an Education Advisory council made up of education experts as well as local superintendents to advise the Children's Museum of Richmond. The museum works with community partners like the YWCA, Peter Paul Development Center, Partnership for Families, and The Sacred Heart Center. The Children's Museum of Richmond is partnered with Venture Richmond for the folk festival and helps with many other local attractions. The museum operates on a $4 million budget with 68% of its income coming from earned revenue and the remaining 32% contributed. The museum has a full time staff of 30 and a part time staff of 50. Staff is trained to interact with children and guests. Key staff members include: President and CEO Shannon L. Venable, Chief Operating Officer Meredith Harris, and Chief Financial Officer Salina Scioscia. The Children's Museum of Richmond has four locations in Richmond, Chesterfield, Henrico, and Fredericksburg. By expanding the number of locations, the museum has been able to serve even more children in Virginia.

The Children's Museum of Richmond uses a number of quantitative and qualitative measures to determine its success in the community. The Children's Museum of Richmond tracks the number of visitors who attend any of the museum's four locations and any of the museum's offsite events. In addition, the museum tracks the number of books given to under-resourced children as well as all scholarship visits. In order to make sure the Children's Museum of Richmond is consistently providing exceptional educational benefits to children, the museum regularly has professional educators answer surveys critiquing museum exhibits and programming. The museum also uses pre and post tests for some of its programming to ensure all its programming is effective.

The Children's Museum of Richmond has made great progress toward reaching our goals. 37% of the museum's field trip guests came at a free or reduced rate. The Children's Museum Book Bank has increased the number of books distributed each year. At the current rate of distribution, the museum hopes to deliver over 35,000 books this year.

External Reviews


Better Business Bureau of Central VA - Accredited Charity 2012

Affiliations & Memberships

ConnectRichmond 2005

CultureWorks 2005

Greater Richmond Chamber of Commerce 2005

Greater Richmond Visitors Bureau 2005

United Way of Greater Richmond & Petersburg Partnership Agency 2005

Virginia Association of Museums 2005

HandsOn Greater Richmond 2016

Museums on the Boulevard 2016

Partnership for Families - Northside 2016

Partnership for Nonprofit Excellence 2016

Smart Beginnings-Early Child Development Coalition 2016

Virginia Association of Museums 2016

Virginia Hispanic Chamber of Commerce 2016



Children's Museum of Richmond

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  • Forms 990 for 2018, 2017 and 2016
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The people, governance practices, and partners that make the organization tick.

Need more info?

FREE: Gain immediate access to the following:

  • Address, phone, website and contact information
  • Forms 990 for 2018, 2017 and 2016
  • A Pro report is also available for this organization.

See what's included

Board Leadership Practices

GuideStar worked with BoardSource, the national leader in nonprofit board leadership and governance, to create this section, which enables organizations and donors to transparently share information about essential board leadership practices.

SOURCE: Self-reported by organization


Does the board conduct a formal orientation for new board members and require all board members to sign a written agreement regarding their roles, responsibilities, and expectations?

Not Applicable


Has the board conducted a formal, written assessment of the chief executive within the past year?

Not Applicable


Have the board and senior staff reviewed the conflict-of-interest policy and completed and signed disclosure statements in the past year?

Not Applicable


Does the board ensure an inclusive board member recruitment process that results in diversity of thought and leadership?

Not Applicable


Has the board conducted a formal, written self-assessment of its performance within the past three years?

Not Applicable