Educational Institutions

Children's Museum of Richmond

  • Richmond, VA
  • www.childrensmuseumofrichmond.org

Mission Statement

The Children's Museum of Richmond (CMoR), a non-profit organization, exists to create innovative learning experiences for all children and those who support them that inspire the next generation of creative problem solvers.

Main Programs

  1. Field Trip Programming
  2. Special Events
  3. Special Needs Programming
  4. Commonwealth Parenting
  5. Central Virginia Children's Book Bank
Service Areas

Self-reported

Virginia

The Children's Museum of Richmond welcomes visitors from every state. The museum primarily serves visitors from the Central Virginia region.

ruling year

1978

Principal Officer since 2015

Self-reported

Lisa Wingfield Hailey

Keywords

Self-reported

CMoR, Children's Museum of Virginia, Richmond Children's Museum

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Also Known As

Children's Museum of Richmond

EIN

51-0220694

 Number

2013552317

Contact

Cause Area (NTEE Code)

Educational Services and Schools - Other (B90)

Children's Museums (A52)

IRS Filing Requirement

This organization is required to file an IRS Form 990 or 990-EZ.

Programs + Results

How does this organization make a difference?

Overview

Self-reported by organization

The museum's recent accomplishments include: Over 420,000 visitors served, including 30,000 children through educational programming, 14,000 of whom attended because of generous donor scholarships and grant programsWith no federal or state funding CMoR has increased free/reduced admission by 201% last year - and is up 37% so far this year over lastThe Children's Museum of Richmond was the first in the country to open a second location and continues to be the industry leader with the opening of a third location in FredericksburgCMoR sees more visitors than all other VA Children's Museums combined and is the 8th most visited in nationThe 9th year that Legendary Santa has called the Children's Museum homeOffering reduced price evenings and days at the museum to address economic concerns throughout the communityThe Children's Museum of Richmond merged with Commonwealth Parenting, allowing Commonwealth Parenting to reach a broader audience and providing expert parental guidance to musuem visitors.Since the museum gained oversight of the Central Virginia Children's Book Bank in 2012, the museum has distributed over 85,000 books to children in need. The Children's Museum of Richmond's top goals are to: Increase impact through service to more children, with emphasis on those from economically challenged families. Specifically offering free memberships and admission whenever possibleContinue to offer premier educational programming to local schoolsContinue to offer programming specifically for special needs childrenExpand and maintaining strong partnerships with other child serving organizationsExpand early childhood programming to help close the gap in the community for kindergarten readinessExpand program offerings and resources for parents and caregivers

Programs

Self-reported by organization

What are the organization's current programs, how do they measure success, and who do the programs serve?

Program 1

Field Trip Programming

The Children's Museum of Richmond offers over twenty Field Trip programs ranging from pre-kindergarten to third grade facilitated classes. These programs emphasize Math, Science, English, History and Art. All programs are aligned with the Virginia Standards of Learning and Virginia's Foundation Blocks of Early Learning standards. Multi-visit programs are offered to underserved children in partnership with public schools and Head Start Programs. The multi-visit programs focus on various standards such as economic literacy, art and cultural diversity.

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Population(s) Served

Budget

Program 2

Special Events

The Children's Museum of Richmond hosts more than twenty special events throughout the year that highlight the diversity of the Richmond community, celebrate cultural traditions, and promote literacy and learning.

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Population(s) Served

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Program 3

Special Needs Programming

Evening events are held exclusively for children with special needs and their families. This program features open play and discovery and permits these exceptional children to meet other children with special needs, their caregivers and siblings. The museum also offers exceptional education adapted Field Trip Programming.

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Population(s) Served

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Program 4

Commonwealth Parenting

For nearly 30 years, Commonwealth Parenting has served as the Richmond area's leading resource for parenting information, empowering parents to be the best parents they can be through education and support. Commonwealth Parenting serves approximately 3,200 families annually. The family educators and accredited experts are committed to helping families thrive, offering hands-on instruction on a wide-range of topics through classroom and private session settings, as well as a Parenting Hotline.

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Population(s) Served

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Program 5

Central Virginia Children's Book Bank

The Children's Book Bank exists to put as many books as possible into the hands and lives of children in need. By providing opportunities for children to read and be read to, the Children's Book Bank is an important tool in improving school readiness for prekindergarten-aged children and enhancing literacy in school-aged children.

Category

Population(s) Served

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Charting Impact

Self-reported by organization

Five powerful questions that require reflection about what really matters - results.

  1. What is the organization aiming to accomplish?
    Over the next 3 to 5 years the Children's Museum of Richmond wants to provide programming and support to families in the Central Virginia Area. The Children's Museum of Richmond normally works with children ages 0 to 8 and their caregivers but also provides programming for older children as well.
    1) Play a meaningful role in improving Kindergarten readiness for the area's under-resourced children
    2) Be the first source for important early childhood information for parents/ caregivers
    3) Encourage the use of learning through play in tandem with traditional classroom learning
    4) Educate the public on childhood development
    5) Encourage literacy by distributing books from the Central Virginia Children's Book Bank to under-served children
    6) Educate older children on the importance of philanthropy and the non-profit community
    7) Provide a safe environment for children to play
  2. What are the organization's key strategies for making this happen?
    The Children's Museum of Richmond has a number of strategies it has implemented to meet its goals.
    1) CMoR merged with Commonwealth Parenting to provide important information on parenting. Commonwealth Parenting offers free parenting classes to under-resourced families, speaking engagements from renowned childhood development experts, and demonstrations free of charge in the museum facility.
    2) CMoR took charge of the Central Virginia Children's Book Bank. The book bank hands out new and like-new books to under-resourced children. They are delivered directly to children at school and given out to all scholarship field trips.
    3) CMoR began the Junior Intern Program to introduce high school students to the importance of philanthropy. Junior Interns are given a college scholarship after completing volunteer hours as well as attending training sessions on non-profits.
    4) CMoR provides scholarship memberships as well as scholarship field trips so all children have a chance to learn through play. CMoR has strong partnerships with local community partners and schools to help distribute the available services.
    5) CMoR has created a mobile app with the Carmax Foundation to help prepare children' for kindergarten. In addition, CMoR hosts a kindergarten readiness program for local preschools as well as a kindergarten kick off event.
    6) CMoR provides exhibits which are designed to encourage learning in unconventional ways.
  3. What are the organization's capabilities for doing this?
    The Children's Museum of Richmond has a number of deep partnerships which will help the museum meet its long term goals. The museum created an Education Advisory council made up of education experts as well as local superintendents to advise the Children's Museum of Richmond. The museum works with community partners like the YWCA, Peter Paul Development Center, William Byrd Community House, the Boys and Girls Club, and Partnership for Families Northside. The Children's Museum of Richmond works with the Math Science Innovation Center to develop unique programming and exhibits. The Children's Museum of Richmond is partnered with Venture Richmond for the folk festival and helps with many other local attractions.

    The museum operates on a $4 million budget with 70% of its income coming from earned revenue and the remaining 30% contributed. The museum has a full time staff of 30 and a part time staff of 23. Staff is trained to interact with children and guests. Key staff members include: President and CEO Karen Coltrane, Vice President of Mission Meredith Screeney, Vice President of Finance and Marketing Lisa Hailey, and Director of Parent Engagement Liz Pearce.

    The Children's Museum of Richmond has four locations in Richmond, Chesterfield, Henrico, and Fredericksburg. By expanding the number of locations, the museum has been able to serve even more children in Virginia.
  4. How will they know if they are making progress?
    The Children's Museum of Richmond uses a number of quantitative and qualitative measures to determine its success in the community. The Children's Museum of Richmond tracks the number of visitors who attend any of the museum's four locations and any of the museum's offsite events. In addition, the museum tracks the number of books given to under-resourced children as well as all scholarship visits. Currently, half of the museum's visitors attend at a free or reduced price and the museum has given away over 75,000 books.

    In order to make sure the Children's Museum of Richmond is consistently providing exceptional educational benefits to children, the museum regularly has professional educators answer surveys critiquing museum exhibits and programming. The museum also uses pre and post tests for some of its programming to ensure all its programming is effective.
  5. What have and haven't they accomplished so far?
    The Children's Museum of Richmond has made great progress toward reaching our goals. 25% of the museum's attendance came at a free or reduced rate. The Central Virginia Children's Book Bank has increased the number of books distributed each year. At the current rate of distibution, the museum hopes to deliver over 35,000 books this year. The museum gave out $20,000 in scholarships to over 20 high school students who participated in the Junior Intern Program. To receive a scholaship the students must volunteer for over 350 hours in a year and attend monthly classes about different aspects of non-profits. Commonweath Parenting regularly offers parenting classes at different locations throughout Central Virginia.
Service Areas

Self-reported

Virginia

The Children's Museum of Richmond welcomes visitors from every state. The museum primarily serves visitors from the Central Virginia region.

Additional Documents

Funding Needs

Gifts to the CMoR Scholarship Fund - The museum is proud to offer access to the city's premier educational play environment at a reasonable price. The museum has one of the lowest cost- per-visitor ratios of any cultural institution in our area. The Scholarship Fund works with schools and non-profit organizations to provide admission and program tuition for children in need. Gifts to the Annual Fund - Bringing four museums to life 352 days each year requires substantial financial resources. Gifts to the annual fund help keep the doors open so that we may continue to fulfill our mission. Gifts for Capital Projects -With over 420,000 visitors each year, the museum continues to update older exhibits to offer new exciting options for children and in that process it also allows us to update old exhibits so that they meet ADA regulations. Gifts to the Central Virginia Children's Book Bank - The Children's Book Bank distributes thousands of books to children throughout Central Virginia every year. As little as $25 will buy 10 books for children in need. Commonwealth Parenting- Gifts directly impact families in need through free parenting classes and one-on-one assistance for urgent issues.

Accreditations

Better Business Bureau of Central VA - Accredited Charity

Affiliations + Memberships

ConnectRichmond

ConnectSouthside

CultureWorks

Greater Richmond Chamber of Commerce

Greater Richmond Visitors Bureau

United Way of Greater Richmond & Petersburg Partnership Agency

Virginia Association of Museums

photos


External Reviews

Source: greatnonprofits.org

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Financials

Financial information is an important part of gauging the short- and long-term health of the organization.

CHILDREN'S MUSEUM OF RICHMOND
Fiscal year: Jul 01-Jun 30
Yes, financials were audited by an independent accountant.

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Operations

The people, governance practices, and partners that make the organization tick.

Children's Museum of Richmond

Leadership

NEED MORE INFO ON THIS NONPROFIT?

Free: Gain immediate access to the following:
  • Address, phone, website and contact information
  • Forms 990 for 2015, 2014 and 2014
  • Board Chair and Board Members
  • Access to the GuideStar Community
Need the ability to download nonprofit data and more advanced search options? Consider a Premium or Pro Search subscription.

Principal Officer

Lisa Wingfield Hailey

Governance

BOARD CHAIR

Greg Roberston

Hunton and Williams

Term: July 2015 - June 2016

BOARD LEADERSHIP PRACTICES

GuideStar worked with BoardSource, the national leader in nonprofit board leadership and governance, to create this section, which enables organizations and donors to transparently share information about essential board leadership practices. Self-reported by organization


RESPONSE NOT PROVIDED

BOARD ORIENTATION & EDUCATION

Does the board conduct a formal orientation for new board members and require all board members to sign a written agreement regarding their roles, responsibilities, and expectations?


RESPONSE NOT PROVIDED

CEO OVERSIGHT

Has the board conducted a formal, written assessment of the chief executive within the past year?


RESPONSE NOT PROVIDED

ETHICS & TRANSPARENCY

Have the board and senior staff reviewed the conflict-of-interest policy and completed and signed disclosure statements in the past year?


RESPONSE NOT PROVIDED

BOARD COMPOSITION

Does the board ensure an inclusive board member recruitment process that results in diversity of thought and leadership?


RESPONSE NOT PROVIDED

BOARD PERFORMANCE

Has the board conducted a formal, written self-assessment of its performance within the past three years?