theatreWashington

aka theatreWashington   |   WASHINGTON, DC   |  www.theatrewashington.org

Mission

theatreWashington is the only organization dedicated solely to promoting, representing, and supporting all segments of Washington’s professional theatre community – theatres, artists, company members, and audiences of all ages.

Ruling year info

1984

President and CEO

Amy Austin

Main address

1825 Connecticut Ave Suite 100

WASHINGTON, DC 20009 USA

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Formerly known as

The Helen Hayes Awards

Washington Awards Society

EIN

52-1317562

NTEE code info

Theater (A65)

Commemorative Events (A84)

Arts Education/Schools (A25)

IRS filing requirement

This organization is required to file an IRS Form 990 or 990-EZ.

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Communication

Blog

Programs and results

What we aim to solve

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Our programs

SOURCE: Self-reported by organization

What are the organization's current programs, how do they measure success, and who do the programs serve?

Taking Care

Taking Care provides emergency relief funding to theatre professionals working in the Washington DC region.

Population(s) Served
Adults

The Canadian/Washington Theatre Partnership is an annual cultural exchange which, since 2000, has offered Washington area artistic directors the opportunity to explore Canada’s innovative theatrical offerings during a week-long residency. The Canadian Embassy established The Canadian/Washington Theatre Partnership, which annually invites two Artistic Directors from Washington’s professional theatres, as a result of their long respect for the importance of theatre produced in Washington. theatreWashington facilitates the selection process of Artistic Directors participating in the program. Funding is provided by The Canadian Department of Foreign Affairs.

Population(s) Served
Adults

The region’s theatre community needs a strong, effective advocate. In 2009 and 2010, when our community was faced with a proposed sales tax on tickets to arts events in the District of Columbia, our organization organized and ran two successful campaigns that demonstrated that such proposals were misguided and not economically sound as perhaps envisioned.
Building on that need to have a unified voice for Washington area theatre, theatreWashington—now an established vocal and influential advocate—will both proactively and reactively represent the interests of Washington theatres and audiences.
Further, theatreWashington will connect prospective funders and community leaders with Washington theatres to help generate high-level financial, individual, and institutional support.

Population(s) Served

theatreWashington builds audiences
 
 From the District to Shirlington, from Bethesda to Tyson’s Corner, from the route 29 and route 50 corridors, the Washington region is home to nearly 80 professional theatres and thousands of theatre professionals that produce work of the finest quality and fuel the economy of the nation’s capital.
theatreWashington wants YOU to experience the joy, the laughter, the tears, the torments, the whole range of what it is to be human, that can be found only in a Washington theatre and provided by our amazing artists.
theatreWashington wants everyone who lives in our region to go to the theatre.
theatreWashington wants family and business travelers to go to the theatre—and just like they would before going to New York or Chicago—to know about the full spectrum of what’s playing in our nearly 80 theatres.
To make that happen, theatreWashington works year round to build audiences for all Washington area theatres by:
producing a wide array of audience development programs designed to support theatres’ own audience-building initiatives
assisting area audiences to become lifelong Washington area theatergoers
promoting, marketing, and strengthening Washington theatre as an unparalleled arts destination to attract audiences to our theatres from across town, throughout the country, and around the world
the theatrewashington.org Show Selector(http://theatrewashington.org/find-a-show)
The abundance of Washington theatre—more than 400 productions performed each year plus 200 readings, at over 80 theatres—provides a wealth of opportunities for audiences, as well as some difficult decision making. theatrewashington.org’s specially-designed Show Selector helps audiences make choices that are most appropriate to their tastes, their pricing preferences, their location, who they're bringing with them, their accessibility issues, and the full theatre experience they are seeking. theatrewashington.org is also populated with lots of original content(http://theatrewashington.org/features-and-news) , covering the who’s who and what’s what of Washington area theatre.
Helen Hayes Recommended
A marketing initiative for Washington area theatres to help promote performances while they are still in production—based on the opinions of Helen Hayes judges but long before the annual nominations and awards are announced.
The Washington Theatre Guide
The most comprehensive guide to Washington theatre, this FREE year-long directory details theatre information, theatre festivals, complete seasons, as well as nearby restaurants, parking, public transportation, affiliate organizations, and a handy neighborhood guide. Click here to receive your copy of the 2011-2012 Washington Theatre Guide([email protected]?&subject=Please%20Send%20Me%20a%20Theatre%20Guide&) .
TixCertificates(http://theatrewashington.org/content/tixcertificates-give-gift-live-theatre)
Flexible and affordable gift certificates, valid at a wide variety of Washington area professional theatres. TixCertificates are the perfect gift for anyone you’d like to introduce—or re-introduce—to the priceless experience of live theatre. TixCertificates can be purchased by clicking here(http://www.washingtontheatretixcertificates.org/purchase.html) .
Washington Collaborative Audience Database
A. master patron database comprised of data from participating theatres and arts organizations, so theatres may better understand their audiences and the Washington area theatre audiences as a whole. The database allows theatres to promote their productions more effectively, to examine consumer behavior through comparative market analysis, and to maximize resources and minimize duplication. theatreWashington is proud to be the Washington area Community Partner for this program, created by TRG Arts.
Intrinsic Impact Study
An unprecedented project to provide a valuable tool for theatre companies to measure and increase their impact on audiences and demonstrate the power of their work to funders, donors, and public officials. theatreWashington is proud to be the administrator of the Intrinsic Impact Study for Washington area theatres. The national study is facilitated by Theatre Bay Area and commissioned from the renowned national research firm Wolf Brown with principle sponsorship from the Doris Duke Charitable Foundation, National Endowment for the Arts, and The Pew Center for Arts & Heritage, along with many local funders.

Population(s) Served

Where we work

Awards

"One of the Best" Area Nonprofits 2011

Catalogue for Philanthropy: Greater Washington

Our Sustainable Development Goals

SOURCE: Self-reported by organization

Learn more about Sustainable Development Goals.

How we listen

SOURCE: Self-reported by organization

Seeking feedback from people served makes programs more responsive and effective. Here’s how this organization is listening.

done We demonstrated a willingness to learn more by reviewing resources about feedback practice.
done We shared information about our current feedback practices.
  • How is your organization collecting feedback from the people you serve?

    Electronic surveys (by email, tablet, etc.), Focus groups or interviews (by phone or in person),

  • How is your organization using feedback from the people you serve?

    To identify bright spots and enhance positive service experiences, To make fundamental changes to our programs and/or operations, To inform the development of new programs/projects, To identify where we are less inclusive or equitable across demographic groups, To strengthen relationships with the people we serve,

  • With whom is the organization sharing feedback?

    Our staff, Our board, Our funders, Our community partners,

  • Which of the following feedback practices does your organization routinely carry out?

  • What challenges does the organization face when collecting feedback?

Financials

theatreWashington
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Operations

The people, governance practices, and partners that make the organization tick.

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Connect with nonprofit leaders

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  • Analyze a variety of pre-calculated financial metrics
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  • Compare nonprofit financials to similar organizations

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theatreWashington

Board of directors
as of 02/26/2021
SOURCE: Self-reported by organization
Board chair

Abel Lopez

Associate Producer, Gala Hispanic Theatre

Term: 2017 - 2023