Arts, Culture, and Humanities

The Taubman Museum of Art

  • Roanoke, VA
  • http://www.taubmanmuseum.org

Mission Statement

The Taubman Museum of Art is located in the city of Roanoke, nestled in a picturesque valley of the Blue Ridge Mountains of Virginia. Housed in downtown"s nationally acclaimed cultural complex, Center in the Square. The Taubman Museum of Art thrives in a popular historic district surrounded by an open-air farmer's market, specialty shops, and a variety of restaurants. Founded in 1951, the museum exhibits significant works of art from cultures throughout the world with a special emphasis on American art and the artistic expressions of the Blue Ridge Mountains. The museum encourages extraordinary enthusiasm for the visual arts. Visitors will discover visually stunning exhibitions, creative programs, and an engaging interactive center for all ages. Tours, gallery talks, family days, classes, and camps are part of the art museum's regular programming.

Main Programs

  1. Program 1
  2. Art Venture
  3. Art Fusion
Service Areas

Self-reported

National

State of Virginia and surrounding areas

ruling year

1954

Executive Director since 2013

Self-reported

Della Watkins

Keywords

Self-reported

American art, western Virginia, art museum, education, Center in the Square, Roanoke, VA, Blue Ridge

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Also Known As

Taubman Museum of Art

EIN

54-6026841

 Number

6959195507

Contact

Cause Area (NTEE Code)

Art Museums (A51)

Humanities Organizations (A70)

Other Art, Culture, Humanities Organizations/Services N.E.C. (A99)

IRS Filing Requirement

This organization is required to file an IRS Form 990 or 990-EZ.

Programs + Results

How does this organization make a difference?

Programs

Self-reported by organization

What are the organization's current programs, how do they measure success, and who do the programs serve?

Program 1

Everyone is welcome to enjoy exhibitions that convey the wonders of the imagination and provide insight into world cultures. The Art Museum offers a variety of experiences, presenting works by regional artisans, traditional masters, and contemporary artists. The focus of the Art Museum collection is on American art including nineteenth and twentieth-century painting, sculpture, prints and photographs, and decorative arts. Outstanding examples of works in the permanent collection include paintings by American artists Asher B. Durand, T. Worthington Whittredge, Winslow Homer, Childe Hassam, and John H. Twachtman. Decorative arts collections focus on western Virginia with outstanding examples of furniture, ceramics, and folk art. Masterworks of modern and contemporary art include works by artists Sally Mann, William Christenberry, and Audrey Flack. The Art Museum also has a growing collection of African art with a special focus on West Africa. The Art Museum provides quality art educational programs, including family days, collectors' clinics, outdoor art shows, auctions, and other programs throughout the year that welcome community participation. ArtVenture, and interactive learning center, offers an exciting, hands-on approach to experiencing art. Visitors enjoy innovative displays and multi-sensory activities related to objects in the Art Museum's collection. ArtVenture's unique presentation encourages imagination and creativity for all ages. The Art Museum reaches out to rural audiences through the ArtVan program, which brings art exhibitions to schools, organizations, and senior centers throughout western Virginia.

Category

Population(s) Served

Budget

Program 2

Art Venture

Art Venture is an innovative exploratory gallery for youth and families. Visitors to Art Venture can paint, draw, build, connect music with art, investigate 3D printing and printmaking, create sculptures, display artwork, and much more. This interactive hands-on learning environment includes continuously changing programming that engages children ages 12 months to 17 years and connects to our exhibitions and permanent collections.

Category

Education

Population(s) Served

Children Only (5 - 14 years)

Disabled, General or Disability Unspecified

Budget

Program 3

Art Fusion

The Taubman Museum of Art is partnering with the Alzheimer’s Association, Central and Western Virginia Chapter, to offer docent-led discussions of our exhibitions and permanent collections for those affected by memory loss. Each hour-long tour is designed to provide a welcoming space to talk about the artworks on view with a small group

Category

Arts, Culture & Humanities

Population(s) Served

Aging/Elderly/Senior Citizens

Disabled, General or Disability Unspecified

Budget

Charting Impact

Self-reported by organization

Five powerful questions that require reflection about what really matters - results.

  1. What is the organization aiming to accomplish?
    The Taubman Museum of Art is proud of our 65 year history, grateful for the dedication and imagination that have shaped our identity as a premiere visual arts institution, and energized by the community growth and momentum that propel us into the future.

    We bring people and art together for discovery, learning, and enjoyment. We are committed to unique, high caliber exhibitions, programs, education and experiences that inspire, enrich, strengthen our community, and engage diverse audiences.
  2. What are the organization's key strategies for making this happen?
    The Taubman Museum of Art seeks to ever widen, educate and satisfy our audience by working from a rigorous strategic management plan and a long term exhibition schedule. While the museum is fortunate to have a large network of generous donors and funders, it is the new commitment to diversifying its funding mix that has bolstered our finances. Exciting and innovative rotating exhibitions and programs are supported by the giving community and businesses for the impact value, educational opportunities, and exhibition specific themes.
  3. What are the organization's capabilities for doing this?
    The Taubman Museum of Art is a fully accredited visual arts institution offering a robust rotating exhibition schedule which includes traveling exhibitions paired with thoughtfully curated presentations of the permanent collection. By exhibiting work never before seen in the region, the museum connects Virginians with unique experiences locally and nationally. To further connect with the public, we consistently develop quality, age-appropriate, relevant, innovative, and curriculum-based education programming which is carefully designed to pair meaningfully with the exhibitions on view. Programs are developed and taught by highly trained museum educators and volunteers who convey lessons that connect the exhibits, the architecture, and other aspects of the museum through discussion, games, resource images, study collection objects, hands-on projects, and docent and artist led tours and discussions.

  4. How will they know if they are making progress?
    The Taubman Museum of Art collects a wide variety of evaluative data from our visitors and program participants to ensure that we are meeting business partners' goals, government indicators, educational objectives, and visitor expectations. Indicators of progress include an increase in business sponsorships, willingness of national museums and collectors worldwide to loan works of art, new funding is emerging from foundations outside the local community, 67% to goal toward a $20M operations endowment, new gifts of art being offered to build the collection, increased attendance, regular collaborations with our fine arts colleagues, teachers reacquainting schools with the museum for field trips, student learning and professional development, a rise in family memberships, and a renewed interest from young professionals in museum participation.
  5. What have and haven't they accomplished so far?
    Accomplished:
    Reaccreditation from the American Alliance of Museums in 2015
    Establishment of $20M Operations Endowment Fund
    Redesigned the museum brand, logo, and message
    Establishment of robust partnership with Visit Virginia's Blue Ridge Visitors' Bureau
    Establishment of $1M Art Venture (Children's Programming) Endowment Fund
    Creation of a traveling exhibitions program to promote the museum and earn revenue
    Conversion to a destination schedule; Opening on Sundays and late evenings first Fridays and third Thursdays
    Opened new Special Exhibitions Gallery; $2M capital project
    Began an ambitious 10 year exhibition portfolio with American Chronicles: the Art of Norman Rockwell as the first banner show
    Launched a newly designed mobile friendly website
    Working to accomplish:
    The list is never complete, we set new goals often and we work daily to widen our audience, positively impact our region, and fulfill our mission to connect people and art.
Service Areas

Self-reported

National

State of Virginia and surrounding areas

External Reviews

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Financials

Financial information is an important part of gauging the short- and long-term health of the organization.

TAUBMAN MUSEUM OF ART
Fiscal year: Jul 01-Jun 30
Yes, financials were audited by an independent accountant.

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Operations

The people, governance practices, and partners that make the organization tick.

The Taubman Museum of Art

Leadership

NEED MORE INFO ON THIS NONPROFIT?

Free: Gain immediate access to the following:
  • Address, phone, website and contact information
  • Forms 990 for 2015, 2014 and 2013
  • Board Chair and Board Co-Chair
  • Access to the GuideStar Community
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Executive Director

Della Watkins

BIO


Della Watkins has served as the Executive Director of the Taubman Museum of Art for four years. She completed fifteen years of leadership, non-profit management, and programming at the Virginia Museum of Fine Arts in Richmond, Virginia. Her early career included thirteen years in teaching arts education, all of which help her build viable partnerships and deliver strong museum programming to the public.

As a museum leader she is passionate about the function that the visual arts play in building a strong community and culture. She uses her dynamism and leadership skills to run a strong non-profit business, create programs, garner support, and raise visibility for the Taubman Museum of Art.

Della Watkins earned her BA from James Madison University and MAE from Virginia Commonwealth University. She is a graduate of three leadership programs including Georgetown University Center for Public & Nonprofit Leadership, the Darden School of Business, University of Virginia, Charlottesville, Virginia, and Getty Leadership Institute, Los Angeles, California.

Governance

BOARD CHAIR

Nicholas F Taubman

BOARD LEADERSHIP PRACTICES

GuideStar worked with BoardSource, the national leader in nonprofit board leadership and governance, to create this section, which enables organizations and donors to transparently share information about essential board leadership practices. Self-reported by organization

Yes

BOARD ORIENTATION & EDUCATION

Does the board conduct a formal orientation for new board members and require all board members to sign a written agreement regarding their roles, responsibilities, and expectations?

Yes

CEO OVERSIGHT

Has the board conducted a formal, written assessment of the chief executive within the past year?


RESPONSE NOT PROVIDED

ETHICS & TRANSPARENCY

Have the board and senior staff reviewed the conflict-of-interest policy and completed and signed disclosure statements in the past year?

Yes

BOARD COMPOSITION

Does the board ensure an inclusive board member recruitment process that results in diversity of thought and leadership?


RESPONSE NOT PROVIDED

BOARD PERFORMANCE

Has the board conducted a formal, written self-assessment of its performance within the past three years?