The Taubman Museum of Art

aka Taubman Museum of Art   |   Roanoke, VA   |  http://www.taubmanmuseum.org

Mission

The Taubman Museum of Art is located in the city of Roanoke, nestled in a picturesque valley of the Blue Ridge Mountains of Virginia. The Taubman Museum of Art thrives in a popular historic district surrounded by an open-air farmer's market, specialty shops, and a variety of restaurants. Founded in 1951, the museum exhibits significant works of art from cultures throughout the world with a special emphasis on American art and the artistic expressions of the Blue Ridge Mountains. The museum encourages extraordinary enthusiasm for the visual arts. Visitors will discover visually stunning exhibitions, creative programs, and an engaging interactive center for all ages. Tours, gallery talks, family days, classes, and camps are part of the art museum's regular programming.

Ruling year info

1954

Executive Director

Della Watkins

Main address

110 Salem Ave SE

Roanoke, VA 24011 USA

Show more contact info

EIN

54-6026841

NTEE code info

Art Museums (A51)

Humanities Organizations (A70)

Other Art, Culture, Humanities Organizations/Services N.E.C. (A99)

IRS filing requirement

This organization is required to file an IRS Form 990 or 990-EZ.

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Programs and results

What we aim to solve

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Our programs

SOURCE: Self-reported by organization

What are the organization's current programs, how do they measure success, and who do the programs serve?

Art Venture

Art Venture is an innovative exploratory gallery for youth and families. Visitors to Art Venture can paint, draw, build, connect music with art, investigate 3D printing and printmaking, create sculptures, display artwork, and much more. This interactive hands-on learning environment includes continuously changing programming that engages children ages 12 months to 17 years and connects to our exhibitions and permanent collections.

Population(s) Served

The Taubman Museum of Art is partnering with the Alzheimer’s Association, Central and Western Virginia Chapter, to offer docent-led discussions of our exhibitions and permanent collections for those affected by memory loss. Each hour-long tour is designed to provide a welcoming space to talk about the artworks on view with a small group

Population(s) Served

Visual Art Education and Exhibit

Population(s) Served

Where we work

Our results

SOURCE: Self-reported by organization

How does this organization measure their results? It's a hard question but an important one.

Average price for admission to exhibits (in dollars)

This metric is no longer tracked.
Totals By Year

Goals & Strategy

SOURCE: Self-reported by organization

Learn about the organization's key goals, strategies, capabilities, and progress.

Charting impact

Four powerful questions that require reflection about what really matters - results.

The Taubman Museum of Art is proud of our 65 year history, grateful for the dedication and imagination that have shaped our identity as a premiere visual arts institution, and energized by the community growth and momentum that propel us into the future.

We bring people and art together for discovery, learning, and enjoyment. We are committed to unique, high caliber exhibitions, programs, education and experiences that inspire, enrich, strengthen our community, and engage diverse audiences.

The Taubman Museum of Art seeks to ever widen, educate and satisfy our audience by working from a rigorous strategic management plan and a long term exhibition schedule. While the museum is fortunate to have a large network of generous donors and funders, it is the new commitment to diversifying its funding mix that has bolstered our finances. Exciting and innovative rotating exhibitions and programs are supported by the giving community and businesses for the impact value, educational opportunities, and exhibition specific themes.

The Taubman Museum of Art is a fully accredited visual arts institution offering a robust rotating exhibition schedule which includes traveling exhibitions paired with thoughtfully curated presentations of the permanent collection. By exhibiting work never before seen in the region, the museum connects Virginians with unique experiences locally and nationally. To further connect with the public, we consistently develop quality, age-appropriate, relevant, innovative, and curriculum-based education programming which is carefully designed to pair meaningfully with the exhibitions on view. Programs are developed and taught by highly trained museum educators and volunteers who convey lessons that connect the exhibits, the architecture, and other aspects of the museum through discussion, games, resource images, study collection objects, hands-on projects, and docent and artist led tours and discussions.

Accomplished:
Reaccreditation from the American Alliance of Museums in 2015
Establishment of $20M Operations Endowment Fund
Redesigned the museum brand, logo, and message
Establishment of robust partnership with Visit Virginia's Blue Ridge Visitors' Bureau
Establishment of $1M Art Venture (Children's Programming) Endowment Fund
Creation of a traveling exhibitions program to promote the museum and earn revenue
Conversion to a destination schedule; Opening on Sundays and late evenings first Fridays and third Thursdays
Opened new Special Exhibitions Gallery; $2M capital project
Began an ambitious 10 year exhibition portfolio with American Chronicles: the Art of Norman Rockwell as the first banner show
Launched a newly designed mobile friendly website
Working to accomplish:
The list is never complete, we set new goals often and we work daily to widen our audience, positively impact our region, and fulfill our mission to connect people and art.

Financials

The Taubman Museum of Art
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Operations

The people, governance practices, and partners that make the organization tick.

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Connect with nonprofit leaders

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  • Analyze a variety of pre-calculated financial metrics
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The Taubman Museum of Art

Board of directors
as of 08/04/2017
SOURCE: Self-reported by organization
Board co-chair

Leon Harris


Board co-chair

W. Heywood Fralin

Board leadership practices

SOURCE: Self-reported by organization

GuideStar worked with BoardSource, the national leader in nonprofit board leadership and governance, to create this section.

  • Board orientation and education
    Does the board conduct a formal orientation for new board members and require all board members to sign a written agreement regarding their roles, responsibilities, and expectations? Yes
  • CEO oversight
    Has the board conducted a formal, written assessment of the chief executive within the past year ? Yes
  • Board composition
    Does the board ensure an inclusive board member recruitment process that results in diversity of thought and leadership? Yes