Muhammad Ali Museum and Education Center

Be Great :: Do Great Things

aka Muhammad Ali Center   |   Louisville, KY   |  www.alicenter.org

Mission

To preserve and share the legacy and ideals of Muhammad Ali, to promote respect, hope and understanding, and to inspire adults and children everywhere to be as great as they can be.

Ruling year info

1998

President & CEO

Mr. Donald E. Lassere

Main address

144 N Sixth St

Louisville, KY 40202 USA

Show more contact info

EIN

61-1323046

NTEE code info

Cultural, Ethnic Awareness (A23)

Museum & Museum Activities (A50)

Civil Rights, Social Action, and Advocacy N.E.C. (R99)

IRS filing requirement

This organization is required to file an IRS Form 990 or 990-EZ.

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Communication

Programs and results

What we aim to solve

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Our programs

SOURCE: Self-reported by organization

What are the organization's current programs, how do they measure success, and who do the programs serve?

Muhammad Ali Council of Students (MACCS)

Using the Center’s core values as the foundation, the Center brings together outstanding and diverse students from across the Kentuckiana area to practice strategic service learning and leadership development. As a student-led program, MACCS finds new ways to engage in service-learning as a responsibility, develop healthy peer relationships, participate in leadership development, and gain valuable life skills and professional experience.

Population(s) Served

UCREW is a ground-breaking social enterprise program of the Muhammad Ali Center available to high school students. The program offers a unique opportunity for students to not only learn about social entrepreneurship, but to work in teams to develop an actual social enterprise from start to finish. Students meet twice monthly to explore current issues in their communities and to reflect on ways to combat them through creative business endeavors. By the end of the program, students will have conceptualized, produced, marketed, and launched a small social enterprise business.

Population(s) Served

Designed for middle-and high school age youth, the "Creating Our Future” curriculum consists of six modules, each focusing on a single core principle embodied in the life and work of Muhammad Ali — Respect, Confidence, Conviction, Dedication, Spirituality, and Giving. The aim is to guide young people in an exploration of these six core principles, encourage the incorporation of these values into their lives, and inspire the development of a "life plan” that reflects a positive sense of self, a commitment to community, and preparation for the future.

Population(s) Served

The "Daughters of Greatness” breakfast series features prominent women engaged in social philanthropy, activism, and pursuits of justice. The stories and reflections they share are motivational to some people, transformative to others, and inspirational to all. The Ali Center periodically invites these local and international icons to share their stories with the Louisville community. The "Daughters of Greatness" series provides a place for dialogue and discussion on current issues of justice, community engagement, and social movements within the Louisville area and beyond.

Population(s) Served

In 2019, the Muhammad Ali Center (MAC), in partnership with the Trident Swim Foundation (Trident), launched an enrichment program for middle and high school youth. Taking place at Muhammad Ali’s alma mater, Central High School, the Ali Stingrays is an innovative afterschool, swimmer scholar program for underserved, students of color residing primarily in Louisville’s West End. These students enter the program will little to no swimming ability. Through a creative approach that combine athletics and academics, student participants receive daily swimming lessons and academic support, with the goal of every “Ali Stingray” leaving the program college and career ready. In its pilot year, the program is currently serving 10 students from Central High School and 15 students from the W.E.B. DuBois Academy. All programming is provided free of charge to students and families.

Population(s) Served

Where we work

Our Sustainable Development Goals

SOURCE: Self-reported by organization

Learn more about Sustainable Development Goals.

Goals & Strategy

SOURCE: Self-reported by organization

Learn about the organization's key goals, strategies, capabilities, and progress.

Charting impact

Four powerful questions that require reflection about what really matters - results.

Strategic Goal #1: Enhance museum curation, preservation, and exhibits.

Leverage existing education programming, e.g., Character Education, MACCS, and UCREW, to create an implement national and international programs with defined measurable outcomes in Education that include pre-K, K-12, post-secondary, and adult education programming that inspire individuals to achieve their educational goals.

Emphasize the creation of local, national, and international partnerships with other community-based organizations that will help the Center achieve greater impact in our programs areas.

Support our key program areas of education, global citizenship, and gender equality.

Continue to create, refine, and grow the Generation Ali sub-brand using Muhammad Ali's six core principles.

Create programming and engagement opportunities relevant and interesting to multi-generational audiences.

Digitize museum artifacts and archives pertaining to Muhammad's legacy to create a digital archive that makes historical content more accessible to Muhammad Ali researchers, scholars, and the general public.

Capture oral history interviews to be preserved, studied, and shared with the world.

Focus our fundraising efforts locally, nationally, and internationally through donor database expansion.

Financials

Muhammad Ali Museum and Education Center
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Operations

The people, governance practices, and partners that make the organization tick.

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Connect with nonprofit leaders

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  • Analyze a variety of pre-calculated financial metrics
  • Access beautifully interactive analysis and comparison tools
  • Compare nonprofit financials to similar organizations

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Muhammad Ali Museum and Education Center

Board of directors
as of 11/4/2020
SOURCE: Self-reported by organization
Board chair

Robert Croft

Starbucks

Term: 2020 - 2021

Ralph de Chabert

Brown-Forman Corporation

Ina Bond

River Bend Farm

Robert Croft

Dinsmore & Shohl LLP

Robert Decker

Corporate Finance Associates

Karl Schmitt

Louisville Sports Commission

Gill Holland

Portland Investment Initiative

Ozair Shariff

Stites & Harbison PLLC

Lonnie Ali

Muhammad Ali Enterprises

Board leadership practices

SOURCE: Self-reported by organization

GuideStar worked with BoardSource, the national leader in nonprofit board leadership and governance, to create this section.

  • Board orientation and education
    Does the board conduct a formal orientation for new board members and require all board members to sign a written agreement regarding their roles, responsibilities, and expectations? No
  • CEO oversight
    Has the board conducted a formal, written assessment of the chief executive within the past year ? No
  • Ethics and transparency
    Have the board and senior staff reviewed the conflict-of-interest policy and completed and signed disclosure statements in the past year? No
  • Board composition
    Does the board ensure an inclusive board member recruitment process that results in diversity of thought and leadership? No
  • Board performance
    Has the board conducted a formal, written self-assessment of its performance within the past three years? No