Birmingham Zoo Inc.

aka Birmingham Zoo   |   Birmingham, AL   |  www.birminghamzoo.com

Mission

Inspiring Passion to Conserve the Natural World

Notes from the nonprofit

The Birmingham Zoo has transformed, completing the Junior League of Birmingham-Hugh Kaul Children's Zoo in April 2005. The Children's Zoo is a $15 million anchor exhibit dedicated to children and devoted to urban, rural and wild animals and the environs of Alabama. In the spring of 2011, Trails of Africa opened, followed in the spring of 2012 with the opening of the Kiwanis Giraffe Encounter. The Trails of Africa is a $15 million, 14-acre showcase for African animals and birds. In addition, the Birmingham Zoo is the only facility in the world to have an all-male herd of African elephants. Following the Trails of Africa, The Barbara Ingalls Shook Black Bear Trail opened in 2015. With the generous support of public, private and foundation support, the Zoo completed the Henley Park. In 2019 a new front entrance entrance and welcome plaza opened.

Ruling year info

2001

President & CEO

Mr. Chris Pfefferkorn

Main address

2630 Cahaba Road

Birmingham, AL 35223 USA

Show more contact info

EIN

62-1231591

NTEE code info

Zoo, Zoological Society (D50)

Natural Resource Conservation and Protection (C30)

IRS filing requirement

This organization is required to file an IRS Form 990 or 990-EZ.

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Communication

Programs and results

What we aim to solve

SOURCE: Self-reported by organization

Inspiring passion to conserve the natural world.

Our programs

SOURCE: Self-reported by organization

What are the organization's current programs, how do they measure success, and who do the programs serve?

Spire ZooSchool

• Each week during the school year a class 30+ students attend ZooSchool. ZooSchool is held over 20 weeks/100 days of educational programming annually..
• The ZooSchool adheres to the ALSDE Course of Study Standards in the core areas of English/Language/Arts, Mathematics, Social Studies and Science.
• The ZooSchool curriculum has been designed to reinforce the value of student achievement in the classroom.

Population(s) Served
Children and youth
Economically disadvantaged people

Where we work

Accreditations

Association of Zoos and Aquariums- Accreditation 2011

Association of Zoos and Aquariums- Accreditation 2016

Affiliations & memberships

Association of Fundraising Professionals - Member 2020

Our results

SOURCE: Self-reported by organization

How does this organization measure their results? It's a hard question but an important one.

Total number of paid admissions

This metric is no longer tracked.
Totals By Year
Population(s) Served

Adults

Type of Metric

Input - describing resources we use

Direction of Success

Increasing

Context Notes

Annual attendance in 2019 was 565,000. The numbers by year do not include members, only paid admission. In 2020, the Birmingham Zoo was closed from mid-March to mid-Juneto prevent the spread of COVID

Number of unique website visitors

This metric is no longer tracked.
Totals By Year
Type of Metric

Input - describing resources we use

Direction of Success

Increasing

Number of species in collection

This metric is no longer tracked.
Totals By Year
Population(s) Served

Adults

Type of Metric

Output - describing our activities and reach

Direction of Success

Increasing

Number of animals in collection

This metric is no longer tracked.
Totals By Year
Population(s) Served

Adults

Type of Metric

Output - describing our activities and reach

Direction of Success

Increasing

Context Notes

The Zoo had a decrease in fish and invertebrates in its collection. The Zoo also handles many acquisitions and dispositions of animals throughout the year.

Total numbers of veterinarians registered/licensed by the veterinary statutory body of the country

This metric is no longer tracked.
Totals By Year
Population(s) Served

Adults

Type of Metric

Output - describing our activities and reach

Direction of Success

Increasing

Context Notes

We will be starting an internship program with Auburn University this fall and will have an additional veterinarian on staff.

Number of volunteers

This metric is no longer tracked.
Totals By Year
Population(s) Served

Adults

Type of Metric

Output - describing our activities and reach

Direction of Success

Increasing

Context Notes

Numbers include both adult and teen volunteers.

Number of Facebook followers

This metric is no longer tracked.
Totals By Year
Type of Metric

Output - describing our activities and reach

Direction of Success

Increasing

Our Sustainable Development Goals

SOURCE: Self-reported by organization

Learn more about Sustainable Development Goals.

Goals & Strategy

SOURCE: Self-reported by organization

Learn about the organization's key goals, strategies, capabilities, and progress.

Charting impact

Four powerful questions that require reflection about what really matters - results.

1. ANIMAL CARE & WELL BEING 2. CONSERVATION & RESEARCH 3. EDUCATION & OUTREACH 4. GUEST EXPERIENCE 5. INTERNAL RELATIONS 6. FINANCIAL SUSTAINABILITY

1. ANIMAL CARE & WELL BEING: Deliver holistic animal care that integrates social and biological needs with responsible exhibition that contributes to conservation efforts and scientific research. 2. CONSERVATION & RESEARCH: Lead our community to connect to the natural world through our local and global conservation actions. 3. EDUCATION & OUTREACH: Be a leading resource in conservation education that promotes meaningful connections to the natural world and encourages conservation action. 4. GUEST EXPERIENCE: Create a positive lasting experience that connects guests with their natural world through education, conservation, and recreation. 5. INTERNAL RELATIONS: Create a positive, engaged culture that empowers staff and Board to fulfill the Zoo's mission. 6. FINANCIAL SUSTAINABILITY: Advance financial viability in order to sustain a robust operation and position the Zoo for future growth.

Implementing a strategic plan that engages the staff and holds them accountable for meeting all the goals set forth. Creating core values that the staff adheres to on a daily basis that aligns with the strategic plan.

Currently, the Board and staff are analyzing the outcomes from the strategic plan 2018-2020. Based on those findings, a new strategic plan will be developed for the coming years.

How we listen

SOURCE: Self-reported by organization

Seeking feedback from people served makes programs more responsive and effective. Here’s how this organization is listening.

done We shared information about our current feedback practices.
  • How is your organization collecting feedback from the people you serve?

    SMS text surveys, Electronic surveys (by email, tablet, etc.),

  • How is your organization using feedback from the people you serve?

    To identify and remedy poor client service experiences, To identify bright spots and enhance positive service experiences, To strengthen relationships with the people we serve,

  • What significant change resulted from feedback?

    During our 2020 family fall festival, Hoots & Howls to maintain social distancing, a limited number of guests were admitted to the Zoo at one time. The result was long lines of guests waiting to enter the Zoo. In response to comments and seeing the long lines, the Zoo implemented timed tickets to reduce guest wait times.

  • With whom is the organization sharing feedback?

    Our staff,

  • What challenges does the organization face when collecting feedback?

    We don't have any major challenges to collecting feedback,

Financials

Birmingham Zoo Inc.
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Operations

The people, governance practices, and partners that make the organization tick.

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Connect with nonprofit leaders

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lock

Connect with nonprofit leaders

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  • Analyze a variety of pre-calculated financial metrics
  • Access beautifully interactive analysis and comparison tools
  • Compare nonprofit financials to similar organizations

Want to see how you can enhance your nonprofit research and unlock more insights? Learn More about GuideStar Pro.

Birmingham Zoo Inc.

Board of directors
as of 2/11/2021
SOURCE: Self-reported by organization
Board chair

Ms. Nancy Goedecke

Randall Jordan

Bryant Bank

Robert Aland

CenterState Bank

Leigh Collier

Wells Fargo

Gaynell Hendricks

Jefferson County

Arthur Henley

Birmingham Printing & Publishing - Emeritus

Colin Luke

Waller Lansden Dortch & Davis LLP - Emeritus

Michael Thompson

Thompson Tractor - Emeritus

Thomas Sisson

Warren Averett

Wally Nall III

Nall Development

Jack Darnall

Brasfield & Gorrie

Nancy Goedecke

Mayer Electric

Philippe Lathrop

Merrill Lynch

Lee McKinney

McKinney Capital

Austin Davis

Wells Fargo

Britt Redden

Civic Volunteer

Jerry Perkins

Vulcan Materials

Kelvin Datcher

City of Birmingham

Joshua Jones

StrategyWise

Will French

Dunn Construction

Alexia Borden

Alabama Power Company

Mary Pat Lawrence

Protective Life

Gabe Harris

Ex- officio Junior President

Joseph Hampton

Spire Energy

Jesse Vogtle

Waller, Lansden, Dortch & Davis LLP - Emeritus

Board leadership practices

SOURCE: Self-reported by organization

GuideStar worked with BoardSource, the national leader in nonprofit board leadership and governance, to create this section.

  • Board orientation and education
    Does the board conduct a formal orientation for new board members and require all board members to sign a written agreement regarding their roles, responsibilities, and expectations? Yes
  • CEO oversight
    Has the board conducted a formal, written assessment of the chief executive within the past year ? No
  • Ethics and transparency
    Have the board and senior staff reviewed the conflict-of-interest policy and completed and signed disclosure statements in the past year? Yes
  • Board composition
    Does the board ensure an inclusive board member recruitment process that results in diversity of thought and leadership? Yes
  • Board performance
    Has the board conducted a formal, written self-assessment of its performance within the past three years? No

Organizational demographics

SOURCE: Self-reported; last updated 02/11/2021

Who works and leads organizations that serve our diverse communities? GuideStar partnered on this section with CHANGE Philanthropy and Equity in the Center.

Leadership

The organization's leader identifies as:

Race & ethnicity
White/Caucasian/European
Gender identity
Male, Not transgender (cisgender)
Sexual orientation
Heterosexual or Straight

Race & ethnicity

Gender identity

 

Sexual orientation

Disability

No data