Arts, Culture, and Humanities

Alley Theatre

Quick Facts

Houston, TX

Mission

Mission: To produce great theatre that embodies the resident company.

Vision: To be an acknowledged leader of the American Theatre movement.

Ruling Year

1950

Managing Director

Mr. Dean R. Gladden

Artistic Director

Mr. James Black

Main Address

615 Texas Avenue

Houston, TX 77002 USA

Keywords

theater performing education arts theatre

EIN

74-1143076

 Number

4958549244

Cause Area (NTEE Code)

Theater (A65)

Youth Development Programs (O50)

IRS Filing Requirement

This organization is required to file an IRS Form 990 or 990-EZ.

Sign in or create an account to view Form(s) 990 for 2017, 2016 and 2015.
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Social Media

Programs + Results

What we aim to solve New!

The Alley Theatre aims to produce great theatre that embodies the resident company and be an acknowledged leader of the American Theatre movement. We aim to provide world-class theatre arts and educational programing to Houston audiences.

Our programs

What are the organization's current programs, how do they measure success, and who do the programs serve?

SOURCE: Self-reported by organization

Production of Subscription-Series Plays

Education and Community Engagement Initiatives - General

New Play Development Program

Audience Development Initiatives

Audience Services

Where we workNew!

Our Results

How does this organization measure their results? It's a hard question but an important one. These quantitative program results are self-reported by the organization, illustrating their committment to transparency, learning, and interest in helping the whole sector learn and grow.

SOURCE: Self-reported by organization

Total number of periodical subscribers

TOTALS BY YEAR
Population(s) served

Adults

Related program

Production of Subscription-Series Plays

Total number of free seats filled for performances

TOTALS BY YEAR
Population(s) served

Adults

Related program

Production of Subscription-Series Plays

Total number of paid seats filled for performances

TOTALS BY YEAR
Population(s) served

Adults

Related program

Production of Subscription-Series Plays

Total number of performances

TOTALS BY YEAR
Population(s) served

Adults

Related program

Production of Subscription-Series Plays

Charting Impact

Five powerful questions that require reflection about what really matters - results.

SOURCE: Self-reported by organization

What is the organization aiming to accomplish?

What are the organization's key strategies for making this happen?

What are the organization's capabilities for doing this?

How will they know if they are making progress?

What have and haven't they accomplished so far?

The Alley Theatre's mission is to produce theatre that embodies the Resident Company. The vision is to be an acknowledged leader of the American Theatre movement. The Alley strives to maintain the following core values in the work we create:

•Creative Excellence: Artistic innovation and the highest professional standards

•Alley Company Artists: Resident acting company and continued relationship with select writers, directors and designers

•Community Engagement: Sharing and instilling a passion for the theatre with audiences, patrons and Houston's diverse community

•Applied Theatre: Integrating drama in education, community or therapeutic context


The mission of the Alley Theatre's Education and Community Engagement department is to become a driving force for exemplary arts education practices, nurture the next generation of theatre artists, and harness the power of theatre to promote community engagement, discourse and empathy.

The Alley Theatre's artistic programming features productions that appeal to people of all ages and backgrounds. These range from classic dramas, world premieres and experimental works to comedies, musicals mysteries and holiday specials.

The Alley supports state-mandated education goals in grades K-12 by providing high-quality, school-based theatre arts integration programs that enhance learning, communication skills and critical thinking. These programs also introduce young and under-served audiences to professional theatre of the highest caliber. The Alley's community-oriented theatre programs for younger audiences celebrate Houston's cultural diversity, increase social awareness and develop empathy skills.

Founded in 1947 by Nina Vance, the Alley Theatre is a cornerstone of Houston's flourishing arts community. It is also one of the most seasoned resident theatre companies in the country, with an annual operating budget of $19 million and a combined staff of 177. Each season, the Alley's productions and programs serve more than 200,000 people who reflect the growing diversity of Greater Houston. Since moving to its landmark building on Texas Avenue in 1968, the Alley has drawn over eight million people to the downtown Theater District. Renowned directors, actors, playwrights, and designers from across the country regularly join its Resident Company and stage artists in the Alley's 75,000 square-foot, state-of-the-art Center for Theatre Production to rehearse and create sets, props and costumes for each play. The Alley's newly renovated theater building is one of the most advanced facilities of its kind in the nation. A typical season consists of eight productions, a summer show and two Christmas plays, for a combined total of nearly 400 performances in the Hubbard Theater (774 seats) and Neuhaus Theater(310 seats).

To gauge its artistic and community impact, the Alley uses box office receipts, patron feedback, and traditional media coverage (reviews, articles, etc.), as well as coverage in social media channels such as Facebook and Twitter. The Alley's 5-Year Plan sets out a series of artistic and financial benchmarks that serve as a road map for the Alley's Board of Directors and senior staff. Meeting earned and contributed income goals and consistently posting balanced budgets are also essential factors the Alley's continued progress.

Over the past quarter century, the theatre has risen to national and international prominence, winning the 1996 Tony Award for Best Regional Theatre and experiencing strong audience growth. Alley productions have gone on to Broadway, on tours to 40 cities around the country and been featured at major European festivals. In 2011, the Texas Cultural Trust presented the Alley with its prestigious Texas Medal of the Arts Award, marking the first time a performing arts organization had received the state's highest honor in the arts. The Alley's award-winning education and community engagement programs encourage creative expression and participation in theatre at all levels, improve critical literacy skills for learners of all ages, spark intellectual curiosity, foster personal growth and celebrate Houston's heritage and cultural diversity. In 2016-2017, the Alley Theatre provided 503,372 educational contact hours to students, educators, patrons and community members. Our touring shows and educational programs served 79,402 students and 3,660 teachers from 25 independent school districts throughout Greater Houston.

External Reviews

Affiliations & Memberships

Theatre Communications Groups - Constituent Theatre

Financials

Alley Theatre

Fiscal year: Jul 01 - Jun 30

Need more info on this nonprofit?

Need more info on this nonprofit?

FREE: Gain immediate access to the following:

  • Address, phone, website and contact information
  • Forms 990 for 2017, 2016 and 2015
A Pro report is also available for this organization for $125.
Click here to view a Sample Report.

Operations

The people, governance practices, and partners that make the organization tick.

Need more info?

FREE: Gain immediate access to the following:

  • Address, phone, website and contact information
  • Forms 990 for 2017, 2016 and 2015
A Pro report is also available for this organization for $125.
Click here to see what's included.

Board Leadership Practices

GuideStar worked with BoardSource, the national leader in nonprofit board leadership and governance, to create this section, which enables organizations and donors to transparently share information about essential board leadership practices.

SOURCE: Self-reported by organization

BOARD ORIENTATION & EDUCATION

Does the board conduct a formal orientation for new board members and require all board members to sign a written agreement regarding their roles, responsibilities, and expectations?

Yes

CEO OVERSIGHT

Has the board conducted a formal, written assessment of the chief executive within the past year?

Yes

ETHICS & TRANSPARENCY

Have the board and senior staff reviewed the conflict-of-interest policy and completed and signed disclosure statements in the past year?

Yes

BOARD COMPOSITION

Does the board ensure an inclusive board member recruitment process that results in diversity of thought and leadership?

Yes

BOARD PERFORMANCE

Has the board conducted a formal, written self-assessment of its performance within the past three years?

Yes