BAY NATURE INSTITUTE

aka Bay Nature   |   Berkeley, CA   |  www.baynature.org

Mission

Bay Nature connects the people of the Bay Area to our natural world and encourages people to solve problems with nature in mind.

Ruling year info

2004

Executive Director/Publisher

Regina Ridley

Main address

1328 - 6th St, Suite 2

Berkeley, CA 94710 USA

Show more contact info

EIN

76-0744881

NTEE code info

Environmental Education and Outdoor Survival Programs (C60)

Printing, Publishing (A33)

Other Recreation, Sports, or Leisure Activities N.E.C. (N99)

IRS filing requirement

This organization is required to file an IRS Form 990 or 990-EZ.

Sign in or create an account to view Form(s) 990 for 2019, 2018 and 2017.
Register now

Communication

Programs and results

What we aim to solve

This profile needs more info.

If it is your nonprofit, add a problem overview.

Login and update

Our programs

SOURCE: Self-reported by organization

What are the organization's current programs, how do they measure success, and who do the programs serve?

Bay Nature online

is our free online portal to the content published in Bay Nature's print magazine as well as online-only stories. Baynature.org also includes the most comprehensive online calendar of nature-related events in the Bay Area. Our weekly e-newsletter is a short, yet informative newsletter that highlights selected nature-related events drawn from the events calendar, links to stories on baynature.org, and other news.

Population(s) Served

Bay Nature is an independent nonprofit media organization based in Berkeley. Our mission is to connect the people of the Bay Area to the natural world and inspire them to solve problems with nature in mind. Through Bay Nature magazine and baynature.org, we publish science and conservation stories that help readers engage with nature in the Bay Area.

Population(s) Served

Expert naturalists lead groups on hikes and outings around the Bay Area.

Population(s) Served

Where we work

Awards

Award of Excellence - Best Quarterly Consumer Magazine 2007

Western Publications Association

Best Editorial Supplement 2005

Western Publications Association

Affiliations & memberships

Institute for Nonprofit News, member organization 2020

Goals & Strategy

SOURCE: Self-reported by organization

Learn about the organization's key goals, strategies, capabilities, and progress.

Charting impact

Four powerful questions that require reflection about what really matters - results.

Bay Nature’s goal is to connect the people of the San Francisco Bay Area to our natural world and motivate them to solve problems with nature in mind. We use compelling stories and beautiful artwork in Bay Nature magazine - in print and online - to inspire people to explore and appreciate the natural world, whether from the armchair or the trail.

Bay Nature magazine — This award-winning quarterly, launched in 2001, is our flagship product that helps readers engage with the natural world through stories about local nature, science, and issues in conservation.

Web and social media — Baynature.org features original news stories about local nature and the environment; the region's most comprehensive calendar of nature-related events; and a map-based Trailfinder service. Bay Nature also has a growing community of readers and followers through our e-newsletter, Facebook page, Twitter feed, and Instagram.

Hikes and Events — We offer free guided hikes throughout the year and occasional community forums and events on significant topics.

Local Hero Awards Celebration — Each year, Bay Nature honors the contributions of four local heroes who help to connect the people of the Bay Area to our natural world.

Bay Nature is led by Executive Director/Publisher Regina Starr Ridley and an active eight-member Board of Directors. We have a staff of ten, including three editors with master degrees in science journalism from top schools in the country, and an extensive network of talented environmental journalists, photographers, artists, and designers. We also work with fact-checkers, copyeditors, and proofreaders. And, as we believe part of the foundation of good journalism is an inclusive press, we continuously take measures to diversify the pool of contributors to Bay Nature as well as the people and issues profiled in the magazine. In 2018, Bay Nature applied to and was accepted as a member of the Institute for Nonprofit News.

Bay Nature magazine has been in publication since January 2001. As of Summer 2019, we have published 75 quarterly issues of the magazine. We have 6,500 print subscribers and approximately 1,200 copies of Bay Nature are available at newsstands each quarter. An estimated 55,000 visitors visit baynature.org each month where they are able to read all of our print content in addition to online exclusive stories. We have approximately 14,500 subscribers to our weekly email newsletter and a growing base of social media followers (Facebook/~10,000, Twitter/~8,500, Instagram/~3,000).

Financials

BAY NATURE INSTITUTE
lock

Unlock financial insights by subscribing to our monthly plan.

Subscribe

Unlock nonprofit financial insights that will help you make more informed decisions. Try our monthly plan today.

  • Analyze a variety of pre-calculated financial metrics
  • Access beautifully interactive analysis and comparison tools
  • Compare nonprofit financials to similar organizations

Want to see how you can enhance your nonprofit research and unlock more insights?
Learn more about GuideStar Pro.

Operations

The people, governance practices, and partners that make the organization tick.

lock

Connect with nonprofit leaders

Subscribe

Build relationships with key people who manage and lead nonprofit organizations with GuideStar Pro. Try a low commitment monthly plan today.

  • Analyze a variety of pre-calculated financial metrics
  • Access beautifully interactive analysis and comparison tools
  • Compare nonprofit financials to similar organizations

Want to see how you can enhance your nonprofit research and unlock more insights? Learn More about GuideStar Pro.

lock

Connect with nonprofit leaders

Subscribe

Build relationships with key people who manage and lead nonprofit organizations with GuideStar Pro. Try a low commitment monthly plan today.

  • Analyze a variety of pre-calculated financial metrics
  • Access beautifully interactive analysis and comparison tools
  • Compare nonprofit financials to similar organizations

Want to see how you can enhance your nonprofit research and unlock more insights? Learn More about GuideStar Pro.

BAY NATURE INSTITUTE

Board of directors
as of 1/29/2020
SOURCE: Self-reported by organization
Board chair

Bruce Hartsough

Board leadership practices

SOURCE: Self-reported by organization

GuideStar worked with BoardSource, the national leader in nonprofit board leadership and governance, to create this section.

  • Board orientation and education
    Does the board conduct a formal orientation for new board members and require all board members to sign a written agreement regarding their roles, responsibilities, and expectations? No
  • CEO oversight
    Has the board conducted a formal, written assessment of the chief executive within the past year ? No
  • Ethics and transparency
    Have the board and senior staff reviewed the conflict-of-interest policy and completed and signed disclosure statements in the past year? No
  • Board composition
    Does the board ensure an inclusive board member recruitment process that results in diversity of thought and leadership? No
  • Board performance
    Has the board conducted a formal, written self-assessment of its performance within the past three years? No