Media Watch for Improving Womens Images in the Media

aka Media Watch: Challenging Racism and Sexism in the Media   |   Santa Cruz, CA   |  http://www.mediawatch.com

Mission

We are concerned about glamorizing racism, sexism and explicit violence in all forms of mass media. We provide a place for people to air their concerns and find ways to create media that reflects a more respectful, sane and peaceful world. Media Watch creates positive change through media literacy and teaching critical viewing skills to both students and adults. Our goal is to transform passive, inactive media consumers into active, participatory citizens.

Ruling year info

1990

Principal Officer

Ann Simonton

Main address

PO Box 618

Santa Cruz, CA 95061 USA

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EIN

77-0226869

NTEE code info

Alliance/Advocacy Organizations (B01)

Alliance/Advocacy Organizations (W01)

Alliance/Advocacy Organizations (R01)

IRS filing requirement

This organization is required to file an IRS Form 990-N.

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Communication

Blog

Programs and results

What we aim to solve

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Our programs

SOURCE: Self-reported by organization

What are the organization's current programs, how do they measure success, and who do the programs serve?

Sex, Power and the Media

What impact do media images have on our life? How does corporate controlled media affect democracy? Why does our culture eroticize inequality rather than mutuality and respect? This lecture, powerpoint discussion offers an insider's view on these topic and on advertising and an overview of gender stereotypes, portrayals of race and sexual intimacy. Our goal is to motivate students to use their First Amendment Rights through education and action, not censorship.

Population(s) Served

We distribute two educational videos

Population(s) Served

Since we are volunteer based this involves teaching html or web update techniques to students or other volunteers and updating our web's news and writing and mailing our monthly action altert

Population(s) Served

Since we are volunteer based this involves teaching html or web update techniques to students or other volunteers and updating our web's news and writing and mailing our monthly action altert

Population(s) Served

We hope to find help to upgrade and change our website to allow us to blog more and have a better interface with interested people signing up for our monthly alerts. We especially need a place to have a great ACTION section so people can easily write letters thanking or asking the media to consider a show or ad they have run.

Population(s) Served

we have the construction permit from FCC and are working to get funding to build a radio broadcast station that will be youth-led

Population(s) Served

Where we work

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Videos

Goals & Strategy

SOURCE: Self-reported by organization

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Charting impact

Four powerful questions that require reflection about what really matters - results.

Our organization has taught media literacy to thousands of students for over 30 years, and now is starting a youth-led, commercial free, low power radio station. We have call letters KYTH-lp, 101.9FM, but we need your help to make this dream real for our youth. Join us in helping create a safe & unique place for youth to use their creativity, identity and voice to build a youth-led radio station & become positive social change agents! https://fundly.com/youth-led-truth-justice-radio-station
all donations are tax-deductible and 100% go toward building this station!! Help us hand youth the microphone... the next generation has a lot to say.

We are seeking crowd-funding donations through fundly.com just google: youth led truth and justice radio. . . We are writing grants, holding fundraisers and getting big businesses involved. If you have suggestions we are open to your ideas. Thank you for considering this important means for our youth to get engaged in many positive ways with community locally and youth across the globe.

We have over 30 years of experience working as a nonprofit organization and now have a solid team of 14 youth who are working hard to make this dream real for them. We are reaching out to youth ages 12 through 25 and want to especially target youth who may have little to do after school and who may not have the financial means to engage in society in positive ways.

We hope to raise 30 thousand dollars which will fund all broadcast equipment and our first year budget for rent, internet connections and infrastructure for our antenna placement. As of Dec. 22nd we have raised 1,990 dollars for our station.

Financials

Media Watch for Improving Womens Images in the Media
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Operations

The people, governance practices, and partners that make the organization tick.

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  • Analyze a variety of pre-calculated financial metrics
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Media Watch for Improving Womens Images in the Media

Board of directors
as of 09/17/2019
SOURCE: Self-reported by organization