Environmental Quality Protection, Beautification

The Alliance for Climate Protection d/b/a The Climate Reality Project

aka The Climate Reality Project

Washington, DC


The mission of The Climate Reality Project is to catalyze a global solution to the climate crisis by making urgent action a necessity across every level of society.

Ruling Year



Mr. Kenneth Berlin

Main Address

750 9th Street, NW Suite 520

Washington, DC 20001 USA


environment, climate change, global warming, climate crisis, Al Gore





Cause Area (NTEE Code)

Alliance/Advocacy Organizations (C01)

Energy Resources Conservation and Development (C35)

IRS Filing Requirement

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Our programs

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The Reality Campaign


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Charting Impact

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What is the organization aiming to accomplish?

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What have and haven't they accomplished so far?

Mobilize the international climate community and concerned citizens in creating critical public support for binding emissions-reduction commitments in eight key countries identified by the United Nations in advance of the 2015 Paris COP21 United Nations negotiations; Convert from the large majority of individuals who believe in climate change but have taken no action, a critical mass of activists who demand change – by training leaders and influencing the influencers at every level and segment of society, and then and working with them to reach large numbers of individuals personally and through social media; and Accelerate the transition to a clean-energy, low-carbon economy by activating millions worldwide to support key carbon-reduction and energy-efficiency efforts, initiatives to speed the deployment of renewable energy, and sustainable agriculture and forestry.

Climate Reality believes that the key to action is convincing a critical mass of people that climate change is urgent and mobilizing them at the grassroots level to advocate the necessary changes in policy. The challenge is: first, how to turn enough people in the US into activists who demand action from their leaders to address climate change, and second, how to build the support necessary to succeed in other key nations in which we plan to work.

The organization has developed a core-messaging framework. We will emphasize each of the steps set forth in the messaging framework in the US, and in other countries, we will tailor the architecture with messaging that reflects the state of politics in each of those nations.

Based on behavioral research, Climate Reality believes that the best way to convince people on any issue is through peer-to-peer contacts - for example, farmers speaking to farmers or business leaders speaking to business leaders. Up until now, our trained Climate Reality Leaders have been speaking at thousands of events each year. We plan to supplement this approach and reach outside and beyond the environmental community by establishing the Climate Speakers Network.

We will ask our Climate Reality Leaders to take an active role in our campaigns beyond their existing commitment as climate communicators through speaking engagements. We have trained these extraordinary leaders to organize and take part in campaigns.

Climate Reality has unparalleled access to major media companies like Participant Media, and Control Room, and members of the WPP family of companies including the Glover Park Group, Y&R, Blue State Digital, and Maxus. Our social media team works with these companies closely to develop campaigns that attract activists and the larger corps needed to back up our activists.

It is this combination of Climate Reality Leaders, speakers, and global and national broadcast and social media capabilities that will enable us to be particularly effective in reaching the broadest possible audience, creating climate activists, and communicating effectively about the solutions that we need to be successful.

Climate Reality measures its progress particularly through raising awareness of the climate crisis. We take into account how audiences and communities have reacted to the crisis, how our Climate Leaders are engaging the public, the success of our campaigns, and the number of people we are reaching with our message of climate hope and a clean energy future.

By the end of 2015, we will have trained nearly 10,000 Climate Leaders in over 110 countries across the globe. In 2014 alone, our Climate Leaders gave slideshows tailored to their countries, spoke at over 2,800 events, met with opinion leaders in nations around the world, and undertook many more acts of leadership.

In January 2014, we led the field in building support for a strong Social Cost of Carbon, helping send over 120,000 signatures backing the measure to the White House.

In December 2014, we contributed over 129,000 petitions supporting the EPA's action to regulate carbon emissions from existing sources.

We have reached and engaged millions of followers on social media, where we broadcast information about climate change and our programs and campaigns.

External Reviews


The Alliance for Climate Protection d/b/a The Climate Reality Project

Fiscal year: Jan 01 - Dec 31

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The people, governance practices, and partners that make the organization tick.

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Board Leadership Practices

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SOURCE: Self-reported by organization


Does the board conduct a formal orientation for new board members and require all board members to sign a written agreement regarding their roles, responsibilities, and expectations?



Has the board conducted a formal, written assessment of the chief executive within the past year?



Have the board and senior staff reviewed the conflict-of-interest policy and completed and signed disclosure statements in the past year?



Does the board ensure an inclusive board member recruitment process that results in diversity of thought and leadership?



Has the board conducted a formal, written self-assessment of its performance within the past three years?