BREATHE California of Los Angeles County

Promoting Clean Air and Healthy Lungs

aka BREATHE LA   |   Los Angeles, CA   |  http://www.breathela.org

Mission

Promoting Clean Air and Healthy Lungs through Research, Education, Advocacy and Technology.

Ruling year info

1940

President & CEO

Mr. Marc Carrel

Main address

5858 Wilshire Blvd Suite 300

Los Angeles, CA 90036 USA

Show more contact info

Formerly known as

American Lung Association of Los Angeles County

Lung Association of Los Angeles County

Tuberculosis & Respiratory Disease Association of Los Angeles County

Tuberculosis & Health Association of Los Angeles County

Los Angeles County Tuberculosis and Health Association

Incorporated as Los Angeles Tuberculosis & Health Association

EIN

95-1641451

NTEE code info

Lung (G45)

Pollution Abatement and Control Services (C20)

Asthma (G61)

IRS filing requirement

This organization is required to file an IRS Form 990 or 990-EZ.

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Communication

Programs and results

What we aim to solve

SOURCE: Self-reported by organization

Los Angeles has the worst air quality in the country. The exorbitant amount of pollution, along with personal smoking habits, can lead to life-altering lung diseases such as chronic obstructive pulmonary disease (COPD). This disease has now reached epidemic proportions with more than 15 million Americans diagnosed, 300,000 of which are in Los Angeles alone. COPD is the third leading cause of death in the United States and continues to be on the rise. Despite these increasing numbers, COPD remains one of the most poorly funded areas of medical treatment, advocacy, and research. Further, respiratory-related chronic illnesses disproportionately affect low-income, under-served communities, providing them with an even greater struggle to maintain their health. Our organization recognizes that people are not receiving the medical resources that they need because of the rising numbers of lung disease diagnoses and minimum funding.

Our programs

SOURCE: Self-reported by organization

What are the organization's current programs, how do they measure success, and who do the programs serve?

O24U®

O24U® is BREATHE LA’s flagship program that has been put on for over 20 years. It is an environmental and asthma literacy program that empowers students to improve their indoor and outdoor environments and identify and manage health risks. After completing the program, students will be able to will take environmental issues into consideration when making personal choices related to consumption and lifestyle that lead to improved health outcomes. Additionally, they will gain the skills necessary to recognize asthma triggers and symptoms to be prepared during asthma emergencies. O24U® participants feel empowered to actively share the environmentally friendly lessons they learn with friends and family, and frequently lead efforts within their own community to promote environmental harm reducing behaviors and greater lung health.

Population(s) Served

The FiRST! program aims to provide students with the skills and knowledge to resist tobacco and nicotine use and empower them to lead the first smoke-free generation. The program curriculum covers the health and environmental consequences of smoking and vaping, developing assertive communication skills, and introduces social advocacy strategies to promote community health. FiRST! Program participants will be less likely to initiate smoking, citing the harmful health effects of tobacco products and vaping. They will have an increased awareness of tobacco industry influences and tobacco product marketing in their communities, empowering them to engage in larger projects and advocacy efforts that promote anti-tobacco/nicotine/vaping.

Population(s) Served

The Vaping Trend: Clearing the Air is a community educational workshop program that addresses the growing youth vaping trend. Participants learn about the health effects of electronic nicotine delivery systems and how pervasive marketing of e-cigarettes affects teen access to vaping devices as changing laws and regulations impose additional challenges for parents. Following the workshop, parent participants will be able to accurately identify common vaping devices, allowing them greater confidence to discuss vaping with their children. We are looking to expand this to the education of high school students, teachers, and public safety officers.

Population(s) Served

Adult Lung Health Workshops offer adults and seniors lung capacity screening tests by a Registered Respiratory Therapist and provide lung health and wellness information to encourage them to heal their lifestyle habits and seek appropriate care earlier.

Population(s) Served

Lung Power is a family-focused asthma education program that empowers youth with asthma and their caregivers to better manage their disease. Quarterly Lung Power events are held at family-friendly venues in the region where participants learn how to appropriately identify asthma triggers and administer medication. Lung Power education has initiated increased asthma medication compliance, lessened exacerbations, reduced school absenteeism, and decreased asthma-related Emergency Department visits.

Population(s) Served

Film Series screening events are networking and engagement opportunities for local community members to join an exclusive showing of films relevant to the pursuit of our mission including air quality and environmental health, climate change, lung disease, and improved population health. Film Series events include moderated panelist discussions from local leaders on the topic(s) showcased. These screenings have increased BREATHE LA’s visibility and expanded our network of community partners.

Population(s) Served

The Trudeau Society is a membership organization providing doctors and allied health professionals with networking opportunities, special events, and continuing education on lung health. The organization has also been able to provide a platform for increased research partnerships and organization visibility among leading academic research institutions. The Trudeau Society opportunities have improved collaboration between physicians, researchers, and allied health professionals, creating a greater awareness of expanded patient treatment options and sharing of latest/improved care guidelines.

Population(s) Served

Blue Sky LA is a new volunteerism program that will organize monthly volunteer projects across Southern California to help clean LA's air by the time the city hosts the 2028 Summer Olympics and Paralympic Games. We will track the emissions Blue Sky LA events are preventing or mitigating and keep a public web-based dashboard so people can see how much we are accomplishing.

Population(s) Served

Where we work

Our results

SOURCE: Self-reported by organization

How does this organization measure their results? It's a hard question but an important one.

Number of participants attending course/session/workshop

This metric is no longer tracked.
Totals By Year
Related Program

The Vaping Trend: Clearing the Air

Type of Metric

Output - describing our activities and reach

Direction of Success

Increasing

Context Notes

Parents, caregivers, families, and sufferers of chronic diseases attend a variety of workshops annually aimed to educate and provide them with the necessary tools to promote better health outcomes.

Number of groups/individuals benefiting from tools/resources/education materials provided

This metric is no longer tracked.
Totals By Year
Related Program

FiRST

Type of Metric

Output - describing our activities and reach

Direction of Success

Increasing

Context Notes

Adults, seniors and children greatly benefit from the education materials provided on asthma, COPD, air quality and air pollution.

Number of health outcomes improved

This metric is no longer tracked.
Totals By Year
Related Program

O24U®

Type of Metric

Output - describing our activities and reach

Direction of Success

Increasing

Context Notes

Improvements noted in two areas of chronic disease management: COPD and Asthma for thousands of individuals

Number of participants engaged in programs

This metric is no longer tracked.
Totals By Year
Related Program

FiRST

Type of Metric

Output - describing our activities and reach

Direction of Success

Increasing

Context Notes

More than 15,000 children participate in Environmental Awareness Programs at more than 50 school sites.

Number of new programs/program sites

This metric is no longer tracked.
Totals By Year
Related Program

FiRST

Type of Metric

Output - describing our activities and reach

Direction of Success

Increasing

Context Notes

BREATHE L.A.'s Signature O24U Program continues to expand into additional sites averaging 15 new sites a year.

Number of participants reporting greater issue awareness

This metric is no longer tracked.
Totals By Year
Related Program

O24U®

Type of Metric

Outcome - describing the effects on people or issues

Direction of Success

Increasing

Context Notes

Self-reported via pre and post test.

Number of participants reporting change in behavior or cessation of activity

This metric is no longer tracked.
Totals By Year
Related Program

O24U®

Type of Metric

Outcome - describing the effects on people or issues

Direction of Success

Increasing

Context Notes

Reductions in tobacco usage.

Reductions in asthma exacerbations

This metric is no longer tracked.
Totals By Year
Type of Metric

Outcome - describing the effects on people or issues

Direction of Success

Increasing

Context Notes

Reductions in exacerbations and morbidity and mortality rates due to increased awareness, education, and advocacy efforts.

Reductions in Emergency Room (ER) visits

This metric is no longer tracked.
Totals By Year
Type of Metric

Outcome - describing the effects on people or issues

Direction of Success

Increasing

Context Notes

Reductions in ER visits as a result of increased awareness, education and advocacy efforts.

Our Sustainable Development Goals

SOURCE: Self-reported by organization

Learn more about Sustainable Development Goals.

Goals & Strategy

SOURCE: Self-reported by organization

Learn about the organization's key goals, strategies, capabilities, and progress.

Charting impact

Four powerful questions that require reflection about what really matters - results.

The work at BREATHE LA is uniquely positioned in the community because we aim to provide services at the crossroads of the environment and health. Our vision is to protect the BREATH OF LIFE by eliminating the causes of lung disease and reducing the suffering of those afflicted by lung disease

We promote our quality-of-life initiatives through prevention, education, and early diagnosis. We are particularly committed to improving lung health among those most disproportionately affected by poor air quality with a greater incidence of chronic lung disease. We will demonstrate that our programs collectively reduce the severity of chronic lung disease exacerbation, ER visits, and school absenteeism in participating children and families.

Given our resources and current areas of expertise, our Strategic Programmatic Objectives are to address two major causes of lung disease in the communities we serve – Environmental Factors and Tobacco. In addition, we have chosen to focus on two major lung diseases in the communities we serve, Asthma, and COPD. BREATHE LA fulfills its mission to address these issues through programming surrounding clean air and lung health.

K-12 programs for Students and Parents:
BREATHE LA’s K-12 programs were created to empower students to champion the mission of clean air and lung health at an early age. These programs introduce students to the air quality and health risks posed by environmental degradation and tobacco products. 1 in 7 children in our region has asthma, the leading health reason for absenteeism. We encourage students to promote lung health at home and in the community through asthma care, gardening, and fitness. Parents can also attend programming surrounding tobacco product early intervention and asthma care to support their children in leading a healthy lifestyle.

Senior and Community Programs:
BREATHE LA’s senior and community programs promote regional awareness of air quality and lung health. We organize film screenings and lectures in both English and Spanish for the public and medical professionals. We also administer workshops on COPD, where attendees learn to recognize symptoms that family members, co-workers, neighbors, or themselves may be experiencing, and are offered free medical exams. BREATHE LA’s community programs encourage lung health knowledge at all levels of care. Patients feel more comfortable with managing their disease and physicians can provide the latest, top quality treatment options.

Along with our educational objectives, BREATHE LA is actively working to ensure the implementation of local and state policies that promote emissions control and reduction, as well as educational and prevention initiatives surrounding lung disease.

In contrast to national lung health organizations with cookie-cutter service delivery approaches, we are a local organization addressing issues as they relate to specific health needs and air quality in LA County.

We focus on:

1. Local impact: BREATHE LA directly benefits people here in LA County.

2. Wellness: BREATHE LA thinks and acts holistically instead of addressing narrow issues.

3. Leveraging resources: Our “train the trainer" model allows BREATHE LA to multiply its impact in the community.

4. Creating partnerships: BREATHE LA is a welcoming, cooperative partner to donors and community organizations.

5. Meeting curriculum standards: BREATHE LA aligns educational curriculum to California State Standards for grade levels. Our environmental education curriculum also meets the mandatory state Environmental Education Initiative principles.

6. Communicating in multiple languages: BREATHE LA provides services and materials in English, Spanish, Korean, Chinese, and Armenian.

7. Social media: BREATHE LA uses social media to actively promote our programs and keep our community up to date with current events surrounding pollution and lung disease in Southern California.

Our Accomplishments:
BREATHE LA is succeeding to implement innovative health education and research to improve access to care and resources for those with chronic lung diseases. We were able to reach over 10,000 students this year with our youth educational programs O24U® and FiRST! While we have made significant strides with our current programming, new threats continue to arise. That’s why last year we introduced an adult education program, “The Vaping Trend: Clearing the Air.” This community-based program raises awareness about the prevalence and health risks posed by vaping, especially to young people.

What’s Next?
This year we plan to continue our innovative programming. We pledge to build on our decades of prog¬ress by expanding our community outreach, deepening organizational efficiency so we can serve even more at-risk children and families, and promoting environmental health legislation at the county and state levels.

How we listen

SOURCE: Self-reported by organization

Seeking feedback from people served makes programs more responsive and effective. Here’s how this organization is listening.

done We shared information about our current feedback practices.
  • How is your organization collecting feedback from the people you serve?

    Paper surveys,

  • How is your organization using feedback from the people you serve?

  • With whom is the organization sharing feedback?

  • Which of the following feedback practices does your organization routinely carry out?

  • What challenges does the organization face when collecting feedback?

Financials

BREATHE California of Los Angeles County
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Operations

The people, governance practices, and partners that make the organization tick.

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Connect with nonprofit leaders

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  • Analyze a variety of pre-calculated financial metrics
  • Access beautifully interactive analysis and comparison tools
  • Compare nonprofit financials to similar organizations

Want to see how you can enhance your nonprofit research and unlock more insights? Learn More about GuideStar Pro.

BREATHE California of Los Angeles County

Board of directors
as of 07/01/2020
SOURCE: Self-reported by organization
Board chair

Mr. Larry Lebowsky Esq.

Community Volunteer

Term: 2018 - 2019

Robert Duitsman, Esq.

Private Practice

Cynthia Carter

BREATHE L.A.

Gene Port

BREATHE L.A.

Lawrence Lebowsky, Esq.

Private Practice

Yossef Aelony, M.D.

Harbor-UCLA

Robert Berliner, Esq.

Berliner & Associates

Andrea Caster, Esq.

Private Practice

Eileena James, M.B.A.

BREATHE L.A.

James Okazaki

Okazaki & Associates

Jud Schoendorf, M.D., M.B.A.

Private Practice

Guy Soo Hoo, M.D.

West L.A. VA Medical Center

Steven Bryson, Esq.

Private Practice

Mario Chavez

St. John's Well Child & Family Center

Larry Chung

Strategies 360

Lucy Labruzzo

Cordoba Corporation

Janet Leader

UCLA Fielding School of Public Health

Hank Casillas

CVS Health

Anita Gabrielian

AT&T

Diana Guth

Home Respiratory Care

Lauren Nevitt

Southern California Gas Company

Alexis Wiley

Neandross & Associates

Board leadership practices

SOURCE: Self-reported by organization

GuideStar worked with BoardSource, the national leader in nonprofit board leadership and governance, to create this section.

  • Board orientation and education
    Does the board conduct a formal orientation for new board members and require all board members to sign a written agreement regarding their roles, responsibilities, and expectations? Yes
  • CEO oversight
    Has the board conducted a formal, written assessment of the chief executive within the past year ? No
  • Ethics and transparency
    Have the board and senior staff reviewed the conflict-of-interest policy and completed and signed disclosure statements in the past year? Yes
  • Board composition
    Does the board ensure an inclusive board member recruitment process that results in diversity of thought and leadership? Yes
  • Board performance
    Has the board conducted a formal, written self-assessment of its performance within the past three years? Yes

Organizational demographics

SOURCE: Self-reported; last updated 7/1/2020

Who works and leads organizations that serve our diverse communities? GuideStar partnered on this section with CHANGE Philanthropy and Equity in the Center.

Leadership

No data

Race & ethnicity

Gender identity

 

Sexual orientation

Disability

No data

Equity strategies

Last updated: 07/01/2020

GuideStar partnered with Equity in the Center - an organization that works to shift mindsets, practices, and systems to increase racial equity - to create this section. Learn more

Data
  • We review compensation data across the organization (and by staff levels) to identify disparities by race.
  • We ask team members to identify racial disparities in their programs and / or portfolios.
  • We analyze disaggregated data and root causes of race disparities that impact the organization's programs, portfolios, and the populations served.
  • We disaggregate data to adjust programming goals to keep pace with changing needs of the communities we support.
  • We employ non-traditional ways of gathering feedback on programs and trainings, which may include interviews, roundtables, and external reviews with/by community stakeholders.
  • We disaggregate data by demographics, including race, in every policy and program measured.
  • We have long-term strategic plans and measurable goals for creating a culture such that one’s race identity has no influence on how they fare within the organization.
Policies and processes
  • We use a vetting process to identify vendors and partners that share our commitment to race equity.
  • We have a promotion process that anticipates and mitigates implicit and explicit biases about people of color serving in leadership positions.
  • We seek individuals from various race backgrounds for board and executive director/CEO positions within our organization.
  • We have community representation at the board level, either on the board itself or through a community advisory board.
  • We help senior leadership understand how to be inclusive leaders with learning approaches that emphasize reflection, iteration, and adaptability.
  • We engage everyone, from the board to staff levels of the organization, in race equity work and ensure that individuals understand their roles in creating culture such that one’s race identity has no influence on how they fare within the organization.