LIVE MUSIC AWARENESS

LMA provides administrative and production assistance for entrepreneurial musician-run projects. Over the years LMA has made possible many projects that could not have happened otherwise, due to musicians' lack of knowledge and skill in concert production and administration. Our goal is to continue that service.

LMA's strategy depends on the needs of the projects that come our way. We are an opportunistic organization, responding to needs that arise in the larger musical community. On rare occasions LMA will produce its own projects, but in most cases LMA's professional advisors (primarily Sec/Treas/Admin Schweitzer) train the musician-entrepreneurs to carry out the tasks that need to be done to implement their projects -- booking artists and venues, directing the show, marketing, fundraising, budgeting, bookkeeping, etc. -- and let the musicians produce their own projects themselves. LMA provides the 501(c)(3) environment in which to carry out these functions and oversees the process.

All of the LMA board and staff are experienced in various aspects of musical concert production, general operations and administration, in both for-profit and nonprofit environments. Their respective and collective skills and talents have brought to life dozens of successful events, touching hundreds of musicians and thousands of audience members.

If a program is undertaken and successfully concluded, that's an accomplishment. There is nothing we haven't accomplished.